Emakethe ekhulayo enenselelo, ngezabelomali ezincishisiwe nezinqubo zokuthenga ezihamba kancane, i-LinkedIn iveza izibalo ezintsha: 64% wochwepheshe bezokuthengisa be-B2B bathi bathatha isikhathi eside ukuvala ukuthengisa . Lesi sibalo siyingxenye yocwaningo lweGlobal B2B Marketing Outlook 2025, olwenziwa nochwepheshe abangaphezu kuka-7,000 emazweni angu-14, okuhlanganisa neBrazil, futhi olusanda kwethulwa ku-B2Believe, umcimbi womhlaba wonke wokumaketha we-B2B, obanjelwe eLondon.
Kulesi simo, inkundla igqamisa ukuthi impendulo yokubhekana nemijikelezo yokuthenga emide ilele ekuthembekeni nasekuhlanganisweni kwefaneli okuphelele. Amasu ahlanganisa ukwakhiwa komkhiqizo kanye nokukhiqizwa kwesidingo - nokuqukethwe okufanelekile, imicimbi yomkhiqizo, nokukhangisa okuqhutshwa yidatha - abonakale ebalulekile ekusheshiseni izinqumo kanye nemiphumela yokuthuthukisa. Ku-LinkedIn, amabhrendi anobukhona obufanayo phakathi kwezethameli zekhwalithi ephezulu abhalisa kufika ku-10% ukuguqulwa okwengeziwe , futhi okuqukethwe okunegama kuphindaphinda ukusebenza kahle kwemikhankaso yokukhiqiza abaphambili ngo-1.4x.
" Sibhekene neqiniso elisha ekukhangiseni kwe-B2B, lapho ikhono lokwakha ukwethembana lichaza ukuthi ubani ovala amadili. Ngokuhlanganisa umkhiqizo nokusebenza nobuhlakani bedatha, siletha ukusebenza kahle kwangempela kuzo zonke izigaba zefaneli. Kwa-LinkedIn, ukuzibophezela kwethu ukunikeza ochwepheshe izisombululo eziphelele nezivikelekile zokuzulazula kulo mongo omusha. Ngezici ezintsha ze-LinkedIn Events, sithatha isinyathelo esiqhubekayo ngokuxhumanisa idatha efanele, sihlanganise imininingwane ehlobene ne-LinkedIn futhi sihlanganise idatha ebambekayo ," kusho u-Ana. UMoises, uMqondisi Wezixazululo Zokumaketha e-LinkedIn Brazil .
Imicimbi njengenjini yokukhula
Idatha ibonisa ukuthi ochwepheshe abangu-96% babheka imicimbi yomuntu siqu njengelinye lamaqhinga asebenza kahle kakhulu okuthengisa okuqondile . Unalokhu engqondweni, izici ezintsha zenzelwe Imicimbi ye-LinkedIn ukuze kube lula ukuphatha, ukunwetshwa kwezithameli, kanye nokukalwa komthelela.
- Ukubonakala okuthuthukisiwe : ukuhlanganiswa ne-ON24, inkundla yokusakaza ngewebhu yebhizinisi, ikuvumela ukuthi uphathe imicimbi ngokuqondile ukusuka ku-LinkedIn futhi uthuthukise ukuphromotha ngezikhathi zamasu.
- Ukuhlukaniswa okunembe okuphezulu : ukuvumelanisa nedatha yombambiqhaza we-Cvent kudala izethameli ezingokwezifiso zokukhonjwa kabusha nokunwetshwa.
- Ukuguqulwa okushayelwa yidatha : umgomo omusha wokuhola emikhankasweni yomcimbi enokuhlanganiswa okuqondile kwama-CRM nge-ON24 noma Hlanganisa, ithuluzi elixhuma idatha eholayo nezinkundla zokumaketha ezizenzakalelayo.
Imikhankaso esebenzisa Izikhangiso Zomcimbi ku-LinkedIn isivele ibonisa ukubuka okuphindwe izikhathi ezingu-31 kanye nokwenyuka okuphawulekayo kwamazinga okuguqulwa.
Linganisa kangcono ukutshala imali ngobuhlakani.
Ngama- 78% ama-CMO athi ukufakazela ukuthi i-ROI ikhule ngokubaluleka, i-LinkedIn futhi yandisa izixazululo zayo zokulinganisa. Inkundla manje inikeza imibiko yemali engenayo, ukuhlola umthelela, kanye nedatha yezobunhloli yenkampani ethile, okuvumela ochwepheshe ukuthi balandelele umthelela wemikhankaso kuzo zonke izigaba zohambo lwamakhasimende.
" Ngemijikelezo emide kanye nabenzi bezinqumo abaningi abahilelekile, akusanele ukulandelela amamethrikhi angaphandle. Ikusasa lokumaketha kwe-B2B lidinga ukulinganiswa okuxhunywe kulokho okushayela imiphumela ngempela - ukuhlanganisa idatha, ubuciko kanye, ngaphezu kwakho konke, ukwethemba ," kuphetha u-Ana Moises.
Indlela yokwenza
IGlobal B2B Marketing Outlook: Ucwaningo lwenziwe ngabakwaCensuswide nabangama-7,000 B2B ochwepheshe (abaneminyaka eyi-18–77, abaphathi abaphakathi noma ezikhundleni eziphezulu) e-United Kingdom, Australia, France, Germany, India, United States, Spain, the MENA region (Saudi Arabia and United Arab Emirates), the Netherlands, Brazil, Italy, Sweden, July5 , Ireland , Censude 2 Singapore. ilandela imigomo ye-ESOMAR futhi yakhiwe ngamalungu e-Market Research Society. Iphinde ihlotshaniswe neBritish Polling Council.
I-B2B Marketing Professionals Sentiment Survey 2025: I-LinkedIn ijube i-Cennsuswide ukuthi yenze inhlolovo yezingcweti zokumaketha ze-B2B eziyi-3,251 (abaneminyaka engu-18 nangaphezulu) e-UK, USA, France, Germany, Spain, Brazil, UAE, Netherlands, Singapore, India, Australia, Italy, naseSweden. Idatha yaqoqwa phakathi kuka-Ephreli 22 noMeyi 6, 2025. I-Cennsuswide ithobela ikhodi yokuziphatha ye-Market Research Society (MRS), imigomo ye-ESOMAR, futhi iyilungu loMkhandlu Wokuvota WaseBrithani. Zonke izitatimende zesivumelwano zibhekisela enanini lezimpendulo "ezivumelana ngokuqinile" kanye "nokuvumela kancane".
Ucwaningo Ngomthelela we-ROI ku-B2B: I-LinkedIn ijube i-YouGov ukuthi yenze ucwaningo lwezingcweti zokumaketha ze-B2B eziyi-1,014 ezisezikhundleni zobuholi (kuze kufike ezingeni le-CMO) abasebenza ezinkampanini ezinkulu ezinezisebenzi ezingaphezu kuka-250, ezimakethe zase-UK, US, France, naseNdiya. Umsebenzi wenziwa ku-inthanethi phakathi kukaNovemba 29 noDisemba 20, 2024.
Qaphela: Ukuthuthukisa umcimbi nokuhlanganiswa ne-Cvent ne-ON24 kuyatholakala emhlabeni jikelele. Inketho yokukhiqiza imikhondo njengenhloso yezikhangiso zomcimbi, kanye nokuhlanganiswa nenkundla yokuhlanganisa, iku-beta okwamanje.
