I-Pinterest imemezela ukwethulwa kohlobo lwesibili lwe-Pinterest Shop Brazil , umkhankaso omusha e-Latin America oxhumanisa amabhrendi, abadali nabathengi ngesikhathi esibaluleke kakhulu ekuthengiseni: ukuphela konyaka, okumakwe ngezinsuku ezifana ne-Black Friday kanye noKhisimusi.
Umkhankaso, osuvele waba nomthelela ezigidini zabantu base-Brazilian ngo-2024, ubuya njengomkhiqizo wangempela kunkundla, ophromotha amathrendi nemikhiqizo evela ezigabeni eziyinhloko eziseshwa ngabasebenzisi: imfashini, ubuhle, okokuhlobisa, ne-gastronomy. Umthelela ozuziwe ubonisa izinzuzo zokuba ku-Pinterest yemikhiqizo, njengoba abasebenzisi bechitha, ngokwesilinganiso, u-20% ngaphezulu ngesikhathi samaholide kunalezo ezikwezinye izinkundla.
Uhlelo lwakamuva lugqamise amandla alolu hlelo: kube nokubukwa kwamavidiyo angaphezu kwezigidi ezingu-130, okuholele ekugcinweni okwengeziwe ngo-18% uma kuqhathaniswa nokuqukethwe okungakhiqizwanga yi-Pinterest, phakathi kukaSepthemba noDisemba wonyaka odlule.
"Njalo ngemizuzwana emithathu, ukugubha iholide kuhlelwa ku-Pinterest. Yilapho siba indawo ehamba phambili yemibono yesipho neyokugubha, sidala amathuba ayingqayizivele okuguqulwa," kusho u-Rogério Nicolai, umqondisi webhizinisi we-Pinterest eBrazil . "Siyaqhubeka nokusebenzela ukuxhuma amabhrendi nabathengi, ukukhetha okukhuthazayo nokwenza lula uhambo lokuthenga endaweni yesikhulumi."
Ngo-2025, i-Pinterest Shop yaseBrazil izothola indawo entsha yangaphandle e-São Paulo, enezikhala ezigxilile ezidizayinelwe ukwenza indawo yonke yenkundla iphile futhi ithuthukise ukudalwa kokuqukethwe okuphilayo nokukhuthazayo.
