Inhlolovo entsha eyenziwe uMercado Livre iveza imininingwane ebalulekile emikhubeni yokuthenga ye-inthanethi yama-Brazilians. Ucwaningo, obelufuna ukuqonda kangcono ukuziphatha kwabathengi ku-e-commerce, lwembule idatha emangazayo mayelana nenqubo yokuthenga namasu asetshenziswa abasebenzisi.
Ngokocwaningo, u-75% wabathengi bathi bazoqedela ukuthenga kwabo uma bethola amakhuphoni esaphulelo noma amaphromoshini. Le datha igqamisa ukubaluleka kwamasu okumaketha kanye nezinzuzo zokuguqula ukuthengiswa kwe-e-commerce.
Ukuziphatha okuthakazelisayo okuphawulwe ukuthi u-72% wabaphenduli banomkhuba wokugcwalisa izinqola zabo zokuthenga ezingokoqobo bese bezishiya. Nokho, lokhu kuyekwa akusho ngempela ukungabi nantshisekelo: u-50% wabahlanganyeli uthi lena indlela yokulondoloza umkhiqizo ozowuthenga kamuva. Ngaphandle kwalokhu, bangu-44% kuphela ababuyayo ukuzoqedela ukuthenga kwabo.
Inhlolovo iphinde yembula ukuthi u-53% wabaphenduli bathenga ku-inthanethi nyanga zonke. Phakathi kwezizathu eziyinhloko zokuyeka ukuthenga kube yizindleko eziphezulu zokuthumela nezikhathi zokulethwa, ezishiwo ngu-41% wabaphenduli.
U-Cesar Hiraoka, umqondisi wezokumaketha we-Mercado Livre, uphawule ngemininingwane ebalulekile: "Cishe amakhasimende angu-30% alinda izinsuku zokuphromotha kumasayithi awo ayintandokazi e-e-commerce ukuze athenge lowo mkhiqizo oshiywe ekalishini lawo." Ukuphendula lokhu kutholakala, inkampani yethula umkhankaso wokudala, ibeka amabhokisi amakhulu e-Mercado Livre agcwele imikhiqizo elahliwe ezinqoleni, okuhloswe ngayo ukukhuthaza ukuhlengwa kwalezi zinto.
Lolu hlelo lukhombisa ukuthi izinkampani ze-e-commerce zizivumelanisa kanjani nezimo futhi zisabele emikhubeni yabathengi, zifuna amasu amasha okukhulisa ukuguqulwa kanye nokwenza ngcono ulwazi lokuthenga ku-inthanethi.
Ucwaningo lukaMercado Livre lunikeza imininingwane ebalulekile yomkhakha we-e-commerce, ogqamisa ukubaluleka kwamaphromoshini, izaphulelo, namasu okumaketha kabusha ukuze kubuyiselwe ukuthengiswa okungenzeka kube khona futhi kuhlangatshezwane nokulindelwe ngabathengi baseBrazil endaweni yedijithali.
