Umbiko wakamuva okhishwe yiTikTok ukhombisa ukuthi izikhangiso eziqhutshwa abadali bokuqukethwe, okubizwa ngokuthi "izikhangiso eziholwa ngabadali," zikhiqiza ukuchofoza okwengeziwe ngo-70% (izinga lokuchofoza, i-CTR) kunemikhankaso yendabuko ekhiqizwa yimikhiqizo, kuyilapho zigcina izindleko ezifanayo ngokuvela kwenkulungwane (i-CPM). Ngaphezu kwalokho, le mikhankaso inikeza ukubandakanyeka okwengeziwe ngo-159% kunezikhangiso ezingadalwanga ngabathonya.
Lo mbiko, ohlaziye idatha yomkhankaso phakathi kukaFebhuwari 2024 noJanuwari 2025, ubeka umehluko ngokuyinhloko ezicini ezintathu: ukuqonda kwabadali isiko kanye nefomethi yesikhulumi, ikhono labo lokukhiqiza okuqukethwe okuvame kakhulu ngokushesha, futhi, ngaphezu kwakho konke, izinga lokwethembana abalakhile nabalandeli babo.
KuFabio Gonçalves, umqondisi wethalente laseBrazil nelaseNyakatho Melika e-ejensi ye-Viral Nation kanye nosomabhizinisi odumile emakethe yokumaketha yabathonya, lezi zinombolo ziqinisekisa umkhuba owawuvele ubonakala.
“Esikubonayo ukuthi imikhankaso yabantu abanethonya iletha okungaphezu nje kokubonakala; iletha imiphumela. I-CPM ihlala ifana, okubonisa ukuthi izindleko azikhuphuki; okushintshayo ukusebenza kahle. Isikhangiso esenziwe ngumdali sixhumana ngempela nezithameli, sikhuluma ulimi lwaso, futhi sinegunya. Lokhu kudala ukuchofoza, ukuguqulwa, kanye nenani langempela lomkhiqizo,” kusho yena.
Ngomongo we-TikTok, i-CPM — noma izindleko ngemibono eyinkulungwane — iyaqhubeka nokusetshenziswa njengesilinganiso sokuhlela abezindaba. Kodwa umbiko uqokomisa ukuthi, ngisho nokugcina le pharamitha, izikhangiso ezidalwe abantu abathonyayo zisebenza kangcono kakhulu. Lokhu kuchaza kabusha indlela imikhiqizo okufanele ihlole ngayo imbuyiselo yokutshalwa kwezimali ekukhangiseni kwedijithali.
Umbiko we-TikTok uphinde ubonise ukuthi amaqembu amaningi okumaketha angaphakathi ayahluleka ukulingisa ukuguquguquka kokukhiqiza kanye nefomethi yangempela yabadali. Ikhono labathonya lokuqamba, ukurekhoda, nokushicilela njengengxenye yenqubo yabo yansuku zonke linikeza ubukhulu kanye nokuguquguquka okungaba nzima ukukufeza ngezikripthi zomkhiqizo ezivamile.
"Emodelini yendabuko, uhlushwa yi-bureaucracy, ukuvunyelwa kwesakhiwo, ukukhiqizwa, kanye nezinsuku zokugcina ezinde. Umdali ulawula wonke umjikelezo, kusukela emcabangweni kuya ekushicilelweni. Lokhu kusheshisa imiphumela. Ngaphezu kwalokho, baletha lokhu okuqukethwe ngaphakathi komongo wokwethembana okwakhiwe kakade nomphakathi wabo, okwandisa kakhulu ukusebenza kahle komyalezo," kusho uFabio.
Kuma-ejensi emakethe, lolu lwazi luqinisa ukubaluleka kokuhlanganisa ukudalwa kokuqukethwe ngabadali ekuhleleni amasu emikhiqizo. Ngokusho kukaFabio, lesi yisikhathi esisha sokukhangisa: “Akwanele ukuba nomkhiqizo ongcono kakhulu noma isabelomali esikhulu; kubalulekile ukuba namazwi angempela naqotho. Kwa-Viral Nation, siyaqonda ukuthi indima yethu manje ukuxhumanisa imikhiqizo nabadali abaxhumana ngempela nezithameli zabo, banikeze ukwesekwa okudingekayo, futhi baqinisekise ukuthi umkhankaso uyakhula, usezingeni eliphezulu, futhi usebenza kahle.”
Ngemiphumela emihle kakhulu kanye nezindleko zokuncintisana, "izikhangiso eziholwa ngabadali" ku-TikTok zikhomba esikhathini esizayo lapho ithonya lomuntu ngamunye kanye nobuciko kuzochaza kabusha ukusebenza kokukhangisa ku-inthanethi.
Ucwaningo oluphelele lungatholakala ku: https://ads.tiktok.com/business/en-US/blog/tiktok-creator-advantage?redirected=1 .
