I-Spotify namuhla ikhiphe uhlelo lwaseBrazil lombiko wayo othi Loud & Clear 2025 , eveza ingqopha-mlando entsha embonini yomculo wezwe: ngo-2024, abaculi baseBrazil bakhiqize imali engaphezu kuka- R$ 1.6 billion kuSpotify kuphela - ukukhuphuka okungu-31% uma kuqhathaniswa nonyaka odlule futhi ngaphezu kokuphindwe kabili kwesamba esasakazwa ngo-2021.
Ukukhula kwemali etholwa yiSpotify kudlula ukukhula kwemakethe yomculo orekhodiwe eBrazil, okuyimakethe yesi-9 enkulu kunazo zonke emhlabeni ngokwemali engenayo. Ngokusho kwe- IFPI Global Music Report 2025 , imakethe yomculo erekhodiwe yaseBrazil ikhule ngo-21.7%, idlula i-R$ 3 billion yemali engenayo okokuqala futhi yaba izwe elikhula ngokushesha phakathi kwezimakethe eziyishumi ezinkulu zomculo emhlabeni.
"Imali ezuzisayo ekhiqizwe ku-Spotify ngabaculi base-Brazil ikhula ngokushesha kunemakethe yomculo yase-Brazil. Umbiko wethu othi Loud & Clear wethula le nzuzo ngokucacile nangokuqondile, kuyilapho i-Spotify for Artists ivumela umdali ngamunye ukuthi alandelele ukusebenza kwawo ngesikhathi sangempela. Lokhu kubeka obala kunikeza abaculi ithemba lokuguqula lo mfutho bawenze ingoma yabo elandelayo, ukuvakasha okukhulu, noma iphrojekthi entsha yokuvelela," kusho iNhloko ye-Brazil Music at Spotify.
Ngale kwedatha yezomnotho, umbiko uphinde unikeze imininingwane yokuthi umculo wase-Brazilian utholwa kanjani: uyaqhubeka nokufinyelela izethameli emhlabeni jikelele, kuyilapho ugcina ukusetshenziswa okuqinile ngaphakathi kwezwe. Ngo-2024:
- Umculo we-Brazilian ufakwe ohlwini lokudlalwayo lwabasebenzisi abangaphezu kwezigidi ezingu-815 emhlabeni wonke - ne-United States, Mexico, Germany, United Kingdom, ne-Spain ehola uhlu lwamazwe anabalandeli abakhulu bomculo wase-Brazilian.
- Inani lamaciko angenise imali engaphezu kuka-R$1 million seliphindeke kathathu kusukela ngo-2019;
- Top 50 yansuku zonke yase-Spotify yaseBrazil
- Ngaphezulu kuka-60% wemali engenayo etholwe ezweni isele emakethe yaseBrazil.
Ngo-2024, abaculi baseBrazil batholwa abalaleli abasha izikhathi ezicishe zibe yizigidi eziyizinkulungwane ezingu-11.8 ku-Spotify —ukwanda ngo-19% uma kuqhathaniswa nonyaka odlule, okugqamisa ukukhanga okukhulayo komculo wezwe. Kwabesifazane, imiphumela nayo iyamangalisa: ukusakazwa kwamazwe ngamazwe kwabaculi besifazane baseBrazil kukhule ngo-51% ngalowo nyaka.
"Ngaphambi kokuthi kutholwe inkokhelo. Ngonyaka odlule, umculo wase-Brazil wenze izigidigidi zemidlalo yokuqala futhi wavela ezinhlwini zokudlalayo ze-Spotify ezingamakhulu ezigidi. Abaculi balandelela lokhu kukhula ngesikhathi sangempela nge-Spotify for Artists, bamukele abalaleli abasha ngokushesha, futhi baguqule ukulalela kuqala kube abalandeli abaqotho. Le nguqulo yempendulo iguqula ilukuluku libe ngumphakathi—futhi umphakathi oqhuba umsebenzi," kuphetha uCarolina.
Inguqulo ephelele yombiko iyatholakala kokuthi: [ Okwerekhodi ]
