Umqondo omusha uguqula indlela yezinkampani ekwaziseni amakhasimende e-Brazil. I-Universal Customer Experience (UCE) ithola ukuvelela njengesiyalo esisafufusa ezweni.
Njengoba isisungulwe njengesiyalo semfundo emanyuvesi ezokumaketha e-United States, i-UCE ihlose ukuhlela ngokugcwele umjikelezo wempilo wamakhasimende. Umqondo uhlanganisa zonke izigaba, izinqubo, kanye nobuchwepheshe obudingekayo ukuze kuqinisekiswe ubudlelwano obuhlala njalo nobungaguquguquki bebhizinisi.
U-Alberto Filho, oyi-CEO ye-Poli Digital, inkampani ezinze e-Goiás egxile kwezokuxhumana kwezinkampani, uchaza ukuthi i-UCE idlulela ngalé kokumane wenze imiyalezo ezenzakalelayo eziteshini zedijithali. "Kungumthwalo inkampani ewuthathile ukuthi ibheke uhambo lwamakhasimende ngokuvundlile, kusukela ekuthengeni kuya ekuthengisweni," kusho uFilho.
Uchwepheshe ugcizelela ukubaluleka kwesevisi yekhwalithi ekuthembekeni kwamakhasimende nasekukhuleni kwebhizinisi. Ubalule ucwaningo olukhombisa ukuthi u-86% wabathengi uzimisele ukukhokha ngaphezulu ukuze bathole ulwazi olungcono, nokuthi u-76% ulindele ukuthi izinkampani ziqonde izidingo zabo.
U-Filho ugcizelela ukuthi izinqubo ze-UCE zibalulekile ekuguquleni umkhondo ube amakhasimende futhi uwenze abameli bomkhiqizo. “Amakhasimende anelisekile abelana ngezinto ezinhle ahlangabezana nazo, okubalulekile ukuze inkampani idume futhi ikhule,” echaza.
Enye yezinselelo ezinkulu zokuqalisa i-UCE e-Brazil, ngokusho kuka-Filho, ukuqonda ukuthi ubuchwepheshe bubodwa abuqinisekisi uhambo oluyimpumelelo lwamakhasimende. "Ushintsho lwamasiko luyadingeka ngaphakathi kwezinhlangano. Yonke imikhakha idinga ukuhambisana nefilosofi ye-UCE," kuphetha i-CEO.
Le ndlela entsha ithembisa ukuguqula ngokuphawulekayo indlela izinkampani zaseBrazil ezisebenzisana ngayo namakhasimende azo, ibeke ulwazi lomsebenzisi phakathi kwamasu azo ebhizinisi.
