Ngochwepheshe abayisi-8 kwabayi-10 asebevele besebenzisa i-AI kumasu abo okumaketha, ngokocwaningo olwenziwe yi-IAB Brazil, ukuseshwa kobuhlakani bangempela nobusebenzayo akukaze kube okuphuthumayo. Unalokhu engqondweni, i-Deskfy - inkundla ye-SaaS yase-Brazilian eguqula izinqubo zokusebenza zibe ukusebenza kahle kwamasu emaqenjini okuthengisa - imemezela ukwethulwa kwe-MIA: Marketing with Artificial Intelligence.
Isici esisha, esesivele sitholakalela ukusetshenziswa ngaphakathi kweplatifomu, sathuthukiswa ukuze kuthuthukiswe ukukhiqiza kanye namasu amathimba okuthengisa, ahlinzeka ngosekelo olukhaliphile noluhambisana nezimo.
Esimeni sesidingo esikhulu sokusebenza kanye nezinsuku zokugcina eziqinile, i-MIA ivela njengethuluzi elihlukile. Ngokungafani nama-AI ajwayelekile anikeza izimpendulo ezijwayelekile, i-MIA yaqeqeshwa ngemiqondo eqinile yokumaketha , ngokusekelwe kuzinkomba ezinjengoPhilip Kotler no-April Dunford. Lokhu kuqeqeshwa kuvumela ukuthi iqonde ngokujulile umongo kanye nokuma komkhiqizo kweklayenti ngalinye, iqinisekise izixazululo eziqinile futhi yenze imisebenzi yamaqembu ibe lula.
" I-MIA yazalwa kulokho esikufunde kumikhiqizo engaphezu kuka-200: ukumaketha kudinga ukuhlakanipha kwangempela okuxazulula imisebenzi ngomongo namasu. Akwanele ukuvele uphendule-udinga ukucabanga ndawonye ," kusho uVictor Dellorto, i-CEO ye-Deskfy.
Inzuzo enkulu ye-MIA ilele ekukhetheni kwayo kanye nokwenza izimo . Ivala igebe elishiywe ama-AI aletha ivolumu ngaphandle kokujula, enikeza indlela esivele isetshenziswe emsebenzini wansuku zonke wochwepheshe. Ithuluzi lisebenza njengokwesekwa kwamasu nokusebenza , kusukela ekuqanjweni kwemibono kuya ekuhleleni nasekuhleleni imisebenzi.
I-MIA: uchwepheshe wokumaketha onezici eziningi
I-MIA ayisekho nje ubuhlakani bokwenziwa; inguzakwethu wamasu wangempela nosebenzayo wamaqembu okuthengisa. Idizayinelwe ukuguquguquka kokusebenza kwansuku zonke, ukusebenza kwayo kwathuthukiswa ukuze kube lula kanye nokwenza lula imisebenzi.
Ukuqala ngokwakhiwa kwemibono , ithuluzi lisiza ukuxoxisana okuhambisana nezimo imininingwane eqondaniswe nomkhiqizo. Lobu buhlakani budlulela ekudalweni kokuqukethwe , kusiza ekukhiqizweni kwamagama-ncazo, ikhophi , kanye nokuhlelwa kwezenzo ngezinto ezinembile eziguqulelwe endaweni yenkampani.
Ekuphathweni kwansuku zonke , i-MIA ivumela ukuzulazula okusheshayo kanye nokufinyelela kudatha ebalulekile ngaphakathi kwemvelo ye-Deskfy, ukuphendula ngokushesha imibuzo mayelana nezinto eziza kuqala, imikhankaso esebenzayo, nezimvume ezilindile. Ngaphezu kwalokho, iqondisa ukusebenzisana nokusebenza ngokudala imisebenzi ngemiyalo nezingxoxo ezabiwe, lapho iqembu lingahlunga khona amasu.
Ithuluzi futhi lisiza ukusebenzisana nezingxoxo ezabiwe, lapho ithimba lonke lingakwazi ukulungisa ulwazi namasu ngosizo lwakho, futhi linikeze imibiko evamile enikeza imininingwane yokuthuthukisa ngokuqhubekayo izinqubo.
Ikusasa lokusebenzelana nezinkundla
U-Deskfy ukholelwa ukuthi ukusebenzisana nezinkundla kuzoba uketshezi ngokwandayo, kulamula ubuhlakani bokwenziwa. I-MIA imele isinyathelo sokuqala nesibalulekile senkampani kulo mnyakazo, ithembisa ukuba nguzakwethu obaluleke kakhulu emaqenjini ezentengiso afuna ukushesha, ukumiswa, nokuqina ezimfuno zawo zansuku zonke, okukhulula isikhathi sokuba ochwepheshe bagxile kulokho okubaluleke ngempela: isu nokukhula komkhiqizo.
