I-Netshoes, inkampani yezentengiselwano ze-inthanethi egxile ezintweni zemidlalo kanye nemikhiqizo yendlela yokuphila, ibambisene ne-On The Nose ngomkhankaso okhethekile wokukhangisa i-Black November, ukuthengiswa kwenyanga yonke kuhlelo lokusebenza lwenkampani kanye newebhusayithi. Le nhlangano yayinesibopho sokudala umkhankaso oqukethe abantu abafana nosaziwayo, isihloko esivumelana nesiqubulo senkampani esithi "akudingeki ukulingiswa," isihloko somkhankaso wayo we-Black Friday ngo-2024.
I-On The Nose ayigcinanga nje ngokuphatha wonke amathalente alo mkhankaso, kodwa futhi yayinesibopho sokuhlela, ukudala, kanye nokwenza enye yezinhlelo zezokuxhumana, ezazibandakanya uPriscila Beatrice, ofana nomculi wamazwe ngamazwe. Emkhankasweni, lo mculi onethonya wayiswa e-Oscar Freire Street eSão Paulo, isikhungo sezitolo zikanokusho, ukuze abantu bazibuze ukuthi ngabe wayengumculi "wangempela" waseBarbados noma cha.
“Umqondo wethu kulo nyaka ukuhlekisa ngezindaba ezingamanga nokusebenzisa i-Black November yethu yokuqala, ukuzibophezela, kanye nokwethembeka kubathengi bethu ukuze siphikisane nezipesheli ezingakhulumi iqiniso,” kusho uGabriele Claudino, umqondisi wokumaketha kwaNetshoes. “Yingakho isiphakamiso se-On The Nose sasifanelana kahle nalokho esihlose ukukufeza ngalo mkhankaso: ukusabalala, ama-meme, kanye nokugxila ekunakeni kwabathengi ekukhangiseni kwethu.”
Ukuze kuqalwe ingxoxo futhi kusatshalaliswe izindaba mayelana nokuba khona kwalo mculi wamazwe ngamazwe eBrazil, kwadalwa isu kusetshenziswa iziteshi zezindaba zedijithali ezinamaphrofayili afinyelela abantu abaningi njengoGina Indelicada, uNazaré Amarga, uCentral da Fama, noNana Rude. Bashicilele amavidiyo kaPriscila ephelezelwa onogada ababili, bexhumana nabalandeli abambona emigwaqweni.
Phakathi kwemibono eminingi ebuza ukuthi ungubani ngempela lo mculi, i-On The Nose yaletha uRodrigo Góes, isazi sokudla kanye nethonya ledijithali. Owaziwa ngamavidiyo akhe ahlola umzimba wosaziwayo kanye nesisho sakhe esidumile esithi " Fake Natty! ", wembula ezinkundleni zakhe zokuxhumana ukuthi ufana kakhulu futhi wagcizelela ukuthi, ngokungafani naye, izaphulelo zeNetshoes zingokoqobo impela. Buka ividiyo: https://www.instagram.com/reel/DCCZmc-vkKZ/ kanye ne-https://vm.tiktok.com/ZMhVaVmNy/ .
Ngemva kokwembulwa kwalokhu, iNetshoes yaqinisa umkhankaso ngeposi ezinkundleni zokuxhumana, ikakhulukazi i-Instagram, ukuze ixhumane nomphakathi futhi iqinise ubuqiniso bezipesheli zayo.
“Ukulwa nezindaba ezingamanga ngendlela engenanhlonipho nehlekisayo, ngenkathi kugqanyiswa ukwethembeka kweNetshoes, kwaba yindawo yokuqala yokudala umkhankaso ohambisana nesihloko senkampani iBlack Friday,” kusho uRafael Cappelli, umlingani osungule i-On The Nose. “Ukulalela izimfuno zamakhasimende ethu nokwakha izixazululo zamasu nezokudala ezihilela, zidonse ukunaka kwezilaleli ezahlukahlukene, futhi zilethe imiphumela yenkampani yikho okusishukumisa nsuku zonke.”
I-On The Nose iyi-ejensi yokuqukethwe kwedijithali evelele ngobuhlakani bayo kanye nokusungula izinto ezintsha. Phakathi kokubambisana kwayo, le nhlangano isebenze neNetshoes emkhankasweni woSuku lwezithandani walo nyaka, idlala nosomahlaya uThiago Ventura. Ngaphezu kwalokho, le nhlangano ihlele imikhankaso yokuthengisa ye-PayDay ngoSepthemba nomdlali onethonya uDan Lessa, kwi-NFL, kanye nango-Okthoba nangoNovemba nomculi uSupla.
Impi yangempela yokulwa nezindaba ezingamanga.
Ukuze sikunike umbono wokubaluleka kwalo mkhankaso we-Netshoes, ngokusho kwedatha evela ku-National Crime Prevention Council, inhlangano efunda futhi ivimbele ubugebengu, iziteshi ze-e-commerce ezikhethekile ekuthengiseni izinto ezintshontshiwe ziyachuma emhlabeni wonke. E-United States kuphela, kuthengiswa imikhiqizo mbumbulu ebiza cishe amaRandi ayizigidi eziyizinkulungwane ezimbili minyaka yonke.
Ukunqanda ukunikezwa kwemikhiqizo enemvelaphi engabazekayo ezimakethe zayo, i-Netshoes inenqubomgomo yemithetho eqinile, isethi yezimiso ezakhelwe ukuqondisa kanye nokunikeza iziqondiso kubathengisi, ebizwa ngokuthi "okungaxoxiswana". Bakubeka eqhulwini ukulwa nokudayiswa kwemikhiqizo yemvelaphi engekho emthethweni, ngaphandle kwama-invoyisi, izinto zomgunyathi kanye nanoma yikuphi okunye ukwephulwa komthetho, nethimba elinomthwalo wemfanelo wokuqapha ukufakwa kuhlu nokusebenzisa izinhlawulo lapho kudingekile.
Ngaphezu kwalokho, inkampani isebenzisa ubuchwepheshe okuthi, ngosesho lwezithombe, ibuyekeze ikhathalogi yonke yomkhiqizo njalo, isuse noma yikuphi ukufakwa kuhlu okusolisayo, bese yazisa umthengisi ngesiphambeko, ngezijeziso ezingase zihlanganise ukuvimba isitolo kusukela kunkundla ye-e-commerce. Ngo-2024, lokhu kuqondisa kwasusa izinhlu ezisolisayo ezingu-51,000 futhi abathengisi abangama-87 bavinjelwa epulatifomu.
