O tagata fa'atau oloa e teu fa'afaigaluega i omnicchannel e maua ai le tele o poto masani ma fa'aitiitia ai pa puipui e fa'atau ai fa'ai'uga. Bruno Almeida , Pule Sili o le US Media , o se taʻutaʻua faʻasalalauga faʻasalalauga i Amerika Latina, faʻamaonia: "O le faʻasalalau faʻasalalau asiasiga i faleoloa faʻapitoa, aʻo faʻamaumauga tuʻufaʻatasia e faʻaleleia ai taʻiala i luga ole laiga .
O faleoloa tetele e pei o Amazon, Magalu, ma Mercado Livre o loʻo faʻatupeina tele i lenei tuʻufaʻatasiga, faʻaogaina omnichannel ecosystems e fesoʻotaʻi faleoloa faaletino, e-commerce, apps, ma ala o fesoʻotaʻiga lautele, faʻatinoina o taʻiala e faʻauluina ai lenei gaioiga, e pei o:
- Fa'asalalau Fa'atau ma Fa'amatalaga Fa'amatalaga: fa'avasegaina ofo ma fa'atupe auala fa'atau;
- Fa'ata'ita'iga fa'atauga fa'atosina: filifiliga e pei o le "kiliki ma aoina" ma le "va'a-mai-faleoloa" e fa'ateleina ai le fa'aogagofie;
- Faʻatauga Ola ma Fefaʻatauaʻiga Faʻaagafesootai: faʻamatalaga fefaʻatauaʻiga e suia ai fesoʻotaʻiga lautele i auala faʻaliliu saʻo.
"O le lumanaʻi o faʻasalalauga o loʻo taoto i le tuʻufaʻatasia atoa o auala, tuʻufaʻatasia AI, faʻapitoa, ma faʻasalalauga faʻapitoa e aofia ai taimi eseese o le malaga faʻatau, ma o le faʻamaoniga o lenei mea o kamupani o loʻo faʻatulagaina se taʻiala sili ona lelei e ausia ai le sili atu le lelei o le aufaasālalau ma faʻateleina le tau o tagata faʻatau, e tusa ai ma le pulega, "o le faaopoopo lea a le Pule Sili.
