Ngokululama kwezokuvakasha kanye nokufuna okuhlangenwe nakho okukhethekile, imakethe kanokusho yomhlaba wonke yabonisa ukuzinza okukhulu futhi yedlula imaki eyizigidi eziyizigidi eziyizinkulungwane eziyi-1.5 ngo-2023, ngisho naphezu kweziyaluyalu zezomnotho nezombusazwe zangaleso sikhathi. Umbiko omusha we-Global Luxury Report ovela e-Bain & Company, olungiselelwe ngokubambisana ne-Altagamma, inhlangano yase-Italy yabakhiqizi bezimpahla zokunethezeka, ubonisa ukuthi, noma kunjalo, ijubane ngo-2024 libonisa ukwehla kancane.
Ucwaningo lugqamisa isidingo esikhulayo sezinto eziwubukhazikhazi, ngezindleko zezimpahla ezibonakalayo. Ukufuna ukudla okumnandi nokudla okuhle kuye kwaqhutshwa ukusimama kwemboni yezokuvakasha kanye nesidingo esikhulayo semisebenzi ejulile, efana nohambo lwemikhumbi olunethezekile olusondelene kakhulu. Ngaphezu kwalokho, imakethe ibone ukukhula okungaguquki kumajethi angasese nama-yachts, ngenkathi ihlangabezana nokwehla kancane kwezingxenye zezindali zobuciko nezinto zomuntu siqu zikanokusho.
"Ukuze kugcinwe ukuhambisana nokuqina, ama-brand okunethezeka kufanele acabange kabusha ukuthi isiphakamiso sabo senani sakhiwe kanjani futhi sidinga ukubeka phambili ukwethembana nokuxhumana nabathengi babo," kuchaza uGabriele Zucarelli, uzakwethu e-Bain kanye nomholi we-Retail practice eNingizimu Melika. "Ukuziqhelelanisa nokungazinzi, indlela engcono kakhulu iwukwenza ukuxhumana komuntu siqu kakhudlwana phakathi kwemikhiqizo namakhasimende. Ukuma kwezinkampani mayelana nenjongo yazo kanye nokunaka okunikezwe abathengi kuzoba yizici ezihlukanisayo ezizohlukanisa izinkampani eziphumelelayo endaweni ekhulayo yokuncintisana."
Igqugquzelwa ukugeleza kwezokuvakasha engxenyeni yokuqala ka-2024, i-Europe ne-Japan zibonise ukuqina okukhulu. Inani elandayo labantu abavela emhlabeni wonke belithuthelekela emadolobheni aseziqhingini zaseJapane, futhi ukuhamba kwezivakashi ezweni kudlule amazinga angaphambi kobhubhane, okusekelwa amanani okushintshana avumayo.
Ngakolunye uhlangothi, imakethe yaseShayina isalokhu ingaphansi kwengcindezi, ngokuqala kabusha kwezokuvakasha eziphumayo kanye nokwenza buthaka isidingo sasekhaya esibangelwa ukungaqiniseki kwezomnotho. Ikakhulukazi phakathi kwabathengi abasezingeni eliphakathi, kube nomkhuba okhulayo "wehlazo lokunethezeka," ofana nokwenzeka e-US ngesikhathi senhlekelele yezimali ka-2008-09. Ngokufanayo, abantu baseMelika bayaqhubeka nokubhekana nezingcindezi zezomnotho omkhulu, naphezu kwezimpawu zokuthuthuka kancane kancane ku-GDP kanye nokuzethemba kwabathengi.
Emhlabeni jikelele, izizukulwane ezincane bezikuhlehlisa ukusebenzisa imali ezimpahleni zikanokusho ngenxa yokwenyuka kwamazinga okuntuleka kwemisebenzi kanye namathemba ekusasa abe buthaka. Ngaleso sikhathi, i-Generation X kanye ne-Baby Boomers bayaqhubeka nokujabulela ingcebo yabo eqoqiwe, kuyilapho beheha ukunaka kwemikhiqizo ewubukhazikhazi. Lokhu kubeka kubhebhezela ukukhula okuqhubekayo kwenani labathengi abasezingeni eliphezulu.
Ukuze andise, izinhlobo eziningi zemikhiqizo zisebenzisa indlela ehlukene, egxile kumakhasimende abalulekile kanye nemicimbi emikhulu ngenkathi ngesikhathi esifanayo ifuna ukunweba ukufinyelela kwayo ngokungena ezindaweni ezintsha, njengezemidlalo. Lesi sigaba, osekuyisikhathi eside sibonwa njengethuba lokumaketha lezimpahla zikanokusho, manje sesiqondiswe izinkampani ezifisa ukutshala imali kwezemidlalo emisha. Ngokuvelela okulindeleke ukuthi kuzuzwe Imidlalo yama-Olympics ka-2024 e-Paris, amathuba ebhrendi okufinyelela izethameli ezintsha nokuxhumana namakhasimende akhona ngezindlela ezintsha athembisa imiphumela ebalulekile ka-2024.
