IMagazine uLuiza kanye ne-AliExpress basayine isivumelwano esiyingqopha-mlando esizovumela ukudayiswa kwemikhiqizo ezindaweni zabo ze-e-commerce. Lokhu kubambisana kuphawula okokuqala ngqa ukuthi imakethe yase-China yenza imikhiqizo yayo ukuthi itholakale ukuze ithengiswe yinkampani yangaphandle, ngendlela engakaze ibonwe yokuwela imingcele.
Ukubambisana kuhlose ukuhlukanisa ikhathalogi yezinkampani zombili, kusetshenziswe amandla enye nenye. Nakuba i-AliExpress yaziwa ngemikhiqizo yayo yobuhle ehlukahlukene kanye nezinsiza zobuchwepheshe, iMagazine Luiza inobukhona obuqinile emakethe yempahla yasendlini kanye nekagesi.
Ngalolu hlelo, lezi zinkundla ezimbili, lapho zihlangene zinokuvakashelwa kwanyanga zonke okungaphezu kwezigidi ezingu-700 kanye namakhasimende asebenzayo ayizigidi ezingu-60, zilindele ukukhuphula izinga lokuguqulwa kokuthengisa kwazo. Izinkampani ziqinisekisa ukuthi ngeke kube khona izinguquko kuzinqubomgomo zentela zabathengi nokuthi imihlahlandlela yohlelo lwe-Remessa Conforme izogcinwa, okuhlanganisa nokukhululwa ezinkokhelweni zokuthenga ngaphansi kuka-US$50.
Isimemezelo sobambiswano samukelwe kahle yimakethe yezezimali, okuholele ekubongeni kwamasheya kaMagazine Luiza ngamaphesenti angaphezu kuka-10, ebekade ebhekene nokwehla cishe ngama-50% phakathi nonyaka.
Lokhu kubambisana kumelela ingqopha-mlando ku-Brazilian e-commerce landscape, ethembisa ukwandisa izinketho zokuthenga kubathengi futhi kuqinise isikhundla sazo zombili izinkampani emakethe.
