UMagalu usanda kuthola indawo yemakethe entsha: Nerdstore. Isizinda se-e-commerce sezinto ze-geek kanye ne-nerd, esakhiwe nguJovem Nerd ngo-2006, sathengiswa ngo-2019, kodwa kamuva nje, u-Alexandre Ottoni no-Deive Pazos, abasunguli bomkhiqizo, baphinde balawula isitolo se-intanethi futhi basikhuphula ezingeni elisha.
Manje, njengenkampani ehlanganiswe ne-Magalu ecosystem kusukela ngo-2021, abasunguli be-Jovem Nerd babheja ngengqalasizinda yeqembu ukuze bakhulise ibhizinisi. Ngaphansi kokuphathwa kwe-Netshoes - inkampani enkulu kunazo zonke yezemidlalo nendlela yokuphila e-commerce ezweni - okulindelekile ukuthi i-Nerdstore izophinda kathathu ngobukhulu phakathi nonyaka.
“Ukuhlelwa kwemikhiqizo yethu ngokubambisana ne-Netshoes, esenolwazi lokuphatha amanye amabhizinisi e-e-commerce, kusenza siqiniseke kakhulu ekukhuleni komkhiqizo,” kusho u-Deive Pazos. "Yingakho sinqume ukunikeza abathengisi indawo ukuthi badayise esizeni, ngoba siyazi ukuthi namuhla siyakwazi ukunikeza imikhiqizo ehlukahlukene futhi sihlangabezane nazo zonke izidingo ngendlela engcono kakhulu yekhasimende."
I-Netshoes izoba nesibopho sokukhiqiza imikhiqizo yebhrendi ye-Nerdstore kanye nawo wonke umsebenzi we-e-commerce, kusukela endaweni yokuthengisa kuye kwezokuthutha kanye nesevisi yamakhasimende. "Sizokwenza le makethe yenzeke," kusho uGraciela Kumruian, oyi-CEO yenkampani. "Yonke into ehlobene nobuchwepheshe, ulwazi lwamakhasimende, ukucutshungulwa kokukhokha, ukuphathwa kwempahla, ukulethwa kwezidingo, izingxoxo zabahlinzeki, kanye nesevisi yangemuva kokuthengisa, phakathi kokunye, kuzosingathwa ithimba le-Netshoes. Kungumsebenzi okhethekile, futhi sijabule kakhulu ukugqamisa u-Jovem Nerd futhi sihlanganise ama-Netshoes emakethe ye-nerd nerds geek app."
Intshisekelo ye-Netshoes yokungena emakethe yomkhiqizo we-nerd kanye ne-geek ibilokhu ibonakala. Ekupheleni kuka-2023, inkampani yathatha isinyathelo sayo sokuqala kulokhu ngokwethula ukusebenzisana kwe-Residium ne-Iron Studios ngesikhathi seCCXP. Bese, kanye no-Jovem Nerd, ekuqaleni kuka-2024, ngokwethulwa kwe-Ruff Ghanor, iqoqo elikhethekile nelilinganiselwe lezikibha eziqukethe abalingisi bomdlalo okhishwe okokuqala kuwebhusayithi.
"Manje, ukusebenza kwe-Nerdstore kuqinisa ngokwengeziwe ukuba khona kwethu kulo mkhakha, okuthi, ngokwe-Brazilian Association of Licensing of Brands and Characters, ekhiqize imali engenayo engaphezu kwezigidi eziyizinkulungwane ezingu-22 ngo-2022. Kuyimakethe esakhula, futhi leli nani limelela ukukhula okungu-5% uma kuqhathaniswa nonyaka odlule. Ngalobu budlelwano, sengeza lokhu kubambisana, sengeza lokhu kubambisana ukuze sisebenzise yonke indawo ukuze sithuthukise ulwazi lwethu olusha nolwazi olusha imakethe ye-geek ne-nerd futhi inikeze abathengi ulwazi olungcono kakhulu, "kusho lesi sikhulu.
Ukukhishwa okusha nemikhiqizo enelayisense
Ukubheja kokuqala okukhulu kuka-Jovem Nerd lapho ethatha ukulawula kwe-Nerdstore iqoqo le-Deadpool ne-Wolverine movie t-shirts, okukodwa kokukhishwa okuyinhloko okuhlelelwe i-cinema kulo nyaka futhi kuvulwa ngoLwesihlanu oluzayo (25). Amakhasimende angakhetha phakathi kwamaphrinti amahlanu ahlukene futhi zonke izinto zinikezwe ilayisense yi-Marvel.
Bheka izinketho kusixhumanisi: https://www.nerdstore.com.br/lst/mi-deadpool-wolverine
Izizathu zokudayiswa
I-Nerdstore ithengiswe ngesizathu esimangalisayo: isidingo esikhulu. Ukukhula ngesivinini kwalesi sitolo kanye nesifiso sokukhiqiza esaso sagcina sesiphenduke indlela engafanele ngaleso sikhathi. Kwakungenakwenzeka ukuthi zonke izinqubo ziphathwe abantu ababili kuphela - u-Ottoni no-Deive. "Siphenduke amafaneli okukhiqiza futhi asisakwazi ukukhula ngoba konke ukukhiqiza bekugxile ezandleni zethu. Ngaphezu kwawo wonke umsebenzi esitolo, bekumele futhi sihlele i-Nerdcast, ebidinga ukunakwa, isikhathi, kanye nekhwalithi. Konke lokhu ngesikhathi sithuthela e-United States futhi nokuphatha ibhizinisi lokudayisa ukude bekungenzeki," kusho u-Jovem Nerd ememezela kuvidiyo yokuthengisa ye-YouTube.
Ngaphezu kwalokho, ithimba lalidinga ukuhlaziya ukuthi ligxile kuphi, futhi njengoba abasunguli babehlala besendaweni yokuqukethwe, bakhethe ukukhipha i-e-commerce. "Sibone ukuthi i-Nerdstore inamandla amakhulu kakhulu kunalokho esingakuletha kuyo. Kuso sonke isikhathi sokuthengisa, i-Nerdstore yenza lokho esasikufisa ngaso sonke isikhathi: ukuba nesikhungo sokusabalalisa eSão Paulo kanye nokukhiqizwa kwayo," kusho u-Ottoni.
