Ngomgomo wokuhlaziya kabusha ukuhweba ngedijithali eBrazil, iJuspay, umholi womhlaba wonke kwengqalasizinda yokukhokha, umemezele ngoLwesibili, umhla ziyi-9 kuZibandlela, ukubambisana okunesu neVisa kokuqaliswa okukhulu kwe-Click to Pay. Lokhu kubambisana kugxile ekuxazululeni izinselelo ezimbili ezinkulu ezibhekene nokuhweba nge-e-commerce ezweni: izinga eliphezulu lokushiya inqola, elivele lidlula u-80% , ngokusho kocwaningo lwe-E-commerce Radar, ngenxa yobunzima benqubo yokukhokha, kanye nesidingo sokuphepha okuqinile kokuthengiselana.
I-Click to Pay, ngokusekelwe ku-EMV® Secure Remote Commerce (SRC) standard yomhlaba wonke, iguqula ulwazi lokuthenga ku-inthanethi futhi iqeda isidingo sokufaka ngesandla izinombolo zamakhadi eziyi-16, izinsuku zokuphelelwa yisikhathi, kanye namakhodi okuphepha kokuthenga ngakunye. Esikhundleni salokho, abanikazi bamakhadi e-Visa bangaqedela ukuthengiselana ngokuchofoza okukodwa, besebenzisa iziqinisekiso ezivikelwe futhi ezithokheniwe, kungakhathaliseki ukuthi iyiphi idivayisi noma umthengisi abathenga ngaye.
Inkundla yengqalasizinda yeJuspay isebenza njengenjini yalokhu kuqaliswa, ihlinzeka ngokuhlanganisa okuyingqayizivele nokwenza lula. Kubathengisi, lokhu kusho amazinga okuguqulwa athuthukisiwe, njengoba uhambo lwekhasimende lwenziwa lula kakhulu endaweni ebaluleke kakhulu yokuthenga.
Ngaphandle kokunethezeka, ubambiswano lubhekana ngqo nokuphepha. Isixazululo sivumela ukusetshenziswa kokuqinisekisa okuthuthukisiwe kwebhayomethrikhi (okufana nokhiye bokudlula). Lokhu kunikeza abathengisi ukuzethemba kokugxila ekukhuleni, bazi ukuthi bavikelwe ingqalasizinda yezokuphepha ehlinzekwa yizinkampani.
"I-Brazil iyimakethe ehamba phambili ye-Visa, futhi ukukhula kwe-e-commerce lapha kuncike ngokuqondile ekuthembekeni kwabathengi," kusho uLeandro Garcia, uMqondisi Womkhiqizo we-Visa eBrazil. "Chofoza ukuze ukhokhe kuyimpendulo yethu yendlela yokukhokha esheshayo nevikelekile. Ubambiswano ne-Juspay luqinisekisa ukuthi lokhu okusha kufinyelela emakethe yase-Brazil ngesikali, isivinini, kanye nobuhle bezobuchwepheshe obufunwa abathengisi nabathengi," uyanezela.
UShakthidhar Bhaskar, onguMqondisi Wokunwetshwa kwe-LATAM kwa-Juspay, uthi uyaziqhenya ngokuba ne-Visa njengozakwethu ohambweni lokuthuthukisa uhwebo lwedijithali. "Umgomo wethu uwukwenza izinkokhelo zibe impahla esobala nevikelekile. Ukuhlanganiswa kwe-Visa's Click to Pay endaweni yethu kungaphezu nje kokwengeza isici; sisusa umgoqo wokugcina omkhulu phakathi kwesifiso somthengi kanye nokuqedwa kokuthengisa komthengisi," uyaphawula.
Ukusebenzisana phakathi kweJuspay neVisa kuza ngesikhathi esibalulekile, njengoba i-e-commerce yaseBrazil iqhubeka nomkhondo wayo wokukhula. Ngokocwaningo olwenziwe yi -Rakuten Advertising, ithrafikhi ye-e-commerce ezweni inyuke ngo-7% uma kuqhathaniswa no-2024, kuyilapho isilinganiso somhlaba wonke sehle ngo-1%. Ngakho-ke, zombili izinkampani zilindele ukuthi ubudlelwano bube yimbangela eyinhloko yegagasi elilandelayo lokukhula kohwebo lwedijithali ezweni.
"Sifuna ukuphakamisa izinga lokuphepha kanye nokwethemba ekuthengeni ku-inthanethi futhi sisuse ukungezwani okungokomlando kwezentengiselwano ye-inthanethi yaseBrazil," kuphetha uBhaskar.
