I-Artificial Intelligence isivele inomthelela e-commerce kuwo wonke amazinga, kusukela endleleni imikhiqizo ethulwa ngayo kuye endleleni amakhasimende athola ngayo, aqhathanise, futhi anqume ukuthi yini azoyithenga. Amapulatifomu afana ne-Nuvemshop, etshale imali engaphezu kwezigidi ezingu-R50 kuzixazululo ze-AI ngo-2025, aya ngokuya esungula kulobu buchwepheshe kosomabhizinisi. Ngokusho kwe -Ecommerce na Prática , umholi womhlaba wonke kwezemfundo ye-e-commerce, lesi simo simelela inkathi entsha yamathuba kulabo abafuna ukusungula izinto ezintsha kanye nokukala imisebenzi yabo ngokuphumelelayo.
"Siphila kuguquko olukhulu njengasekuqaleni kwe-inthanethi. Ubuhlakani bokwenziwa akuwona umkhuba odlulayo; kuyithuluzi elichaza kabusha indlela abantu abasebenzisa ngayo, ukucinga, nokusebenzisana nemikhiqizo. Njengereferensi, ngokocwaningo olwenziwa ngabakwa-Sellers Commerce, izinkampani ezamukela amasu asekelwe ku-AI zibhalisa phakathi kuka-10% no-12% wokwenyuka kwemali engenayo. Labo abazi ukuthi bangayisebenzisa kanjani," kusho i-Fbio. Ludke, uchwepheshe we-Ecommerce naPrática.
Bheka izindlela ezinhlanu ezisebenzayo zokusebenzisa i-AI ukukhulisa ibhizinisi lakho le-e-commerce:
- Lungiselela izihloko zomkhiqizo nezincazelo: I-AI isivele iyishintshile indlela abathengi abathola ngayo imikhiqizo ku-inthanethi. Amathuluzi afana ne-Amazon AI, i-ChatGPT, ne-Copy.ai angakwazi ukukhiqiza izihloko nezincazelo ezivumelana nenhloso yokusesha yekhasimende. "Namuhla, ukugxila akusekho ekugxiliseni isihloko ngamagama angukhiye, kodwa kunalokho ukuqonda ulimi lwemvelo kanye nalokho ikhasimende elifuna ukukuthola ngempela. Yilokho okuthuthukisa izinga futhi kwandisa ukuguqulwa," kuchaza uLudke.
- Sebenzisa abasizi bengxoxo kanye nokusesha okukhaliphile: ulwazi lokuthenga luya ngokuya luba yingxoxo. Izixazululo ezifana ne-Nuvem Chat ne-Amazon Rufus zivumela amakhasimende ukuthi abuze imibuzo eyinkimbinkimbi futhi athole izincomo eziqondene nawe ngesikhathi sangempela. "Abathengi bafuna ukukhuluma nemikhiqizo, hhayi nje ukuchofoza kumamenyu. I-AI yenza isevisi yamakhasimende ibe ngumuntu futhi eqondile, inciphisa ukungqubuzana nokwandisa ukuzibandakanya, "kusho uchwepheshe.
- Yenza kube lula ukuhlaziya ukubuyekezwa namazwana: ukufunda nokuhumusha ukubuyekezwa kungenye yezinto ezithonya kakhulu isinqumo sokuthenga, kodwa futhi omunye wemisebenzi edla isikhathi kakhulu kumthengi. I-AI ixazulula le nkinga ngokuhlanganisa ngokuzenzakalelayo inqwaba yamazwana ibe yimininingwane esebenzayo, igqamisa amaphethini avela kaningi kanye nemibono. "Amathuluzi okuhlaziya imizwa afana ne-Google Natural Language akuvumela ukuthi uqonde ngokushesha ukuthi amakhasimende abaluleke ngani nokuthi yini edinga ukuthuthukiswa. Lokhu kusiza osomabhizinisi benze ngokusekelwe kudatha yangempela, hhayi nje okuvelayo okungabodwa," kugcizelela uLudke.
- Bheja ngosayizi oqondene nawe kanye nezincomo: Amamodeli e-AI asevele enolwazi oluphambanayo oluvela ezimbuyiselweni, ezilinganisweni, namaphethini okuthenga ukuze aphakamise usayizi ofanele kanye nokulungiswa okufanele. Ubuchwepheshe obufana ne-Vue.ai ne-Fit Finder busiza amabhrendi emfashini ehlise imbuyiselo futhi akhulise ukwaneliseka kwamakhasimende. "Ukwenza okomuntu siqu kumayelana nokuletha ukuvikeleka. Uma ikhasimende linomuzwa wokuthi umkhiqizo wenzelwe lona, ukwethembeka kuzenzakalela," kuchaza uchwepheshe.
- Vimbela ukukhwabanisa futhi uthole ukusebenza kahle: ngemuva kwezigcawu, i-AI iphinde iguqule ezokuphepha. Amasango nezimakethe sezivele zisebenzisa ubuchwepheshe bokuqagela ukuze zihlonze amaphethini asolisayo futhi zivimbe ngokuzenzakalela imikhonyovu. "Ukukhwabanisa kuyindleko engabonakali, futhi i-AI ingumlingani onamandla ekuvimbeleni. Ngaphandle kokuvikela ukuhamba kwemali, ivumela osomabhizinisi ukuba bagxile emasu nasekukhuleni kwebhizinisi, "kwengeza uLudke.
Ngokusho kochwepheshe, ukusetshenziswa okukhaliphile kwe-AI yikhona okuzohlukanisa amabhizinisi ajwayelekile nemisebenzi emisha ngempela. "Amathuluzi afinyeleleka kuwo wonke umuntu, kodwa umehluko ulele ekutheni ubani oqonda inhloso ngemuva kwawo. I-AI inguzakwethu ofanele kulabo abafuna ukusebenza kahle, ukwenziwa komuntu siqu, nokukhula okuzinzile, "uphetha.
