I-HiPartners, inkampani yemali eyibhizinisi egxile kubuchwepheshe bokuthengisa, imemezela ukutshalwa kwezimali kwayo kwesishiyagalombili kuphothifoliyo ye-Retail Tech Fund: Musique, inkundla yokuqala yase-Brazilian yokuhlanganisa ubuhlakani bokwenziwa obukhiqizayo, i-neuroscience yabathengi, nobuchwepheshe bomsindo ukuze kuguqulwe umuzwa ozwakalayo ezitolo ezibonakalayo ube umshayeli wokusebenza kwezentengiso.
Ukuqala kwazalwa ngesisekelo sokuthi umsindo awuyona indima esekelayo, kodwa isiteshi sasu esinomthelela oqondile ekugcineni, ukuguqulwa, ukuqwashisa ngomkhiqizo, kanye nokwenza imali entsha ngesikhathi sokuthengisa. Inkundla inikezela ngezingoma zomsindo ezenziwe ngokwezifiso ezinomculo ongafika emahoreni angu-40, ideshibhodi yokuphatha ephakathi nendawo enama-KPI ngeyunithi ngayinye, amalogo omsindo aqondene nawe, nokusebenzisa imidiya yomsindo (Imidiya Yokudayisa), kuyilapho ivumela ukwenza imali kwezikhala ezibonakalayo ngezikhangiso eziqondiswe ngendawo, isikhathi, nephrofayela yomthengi.
Esevele ikhona emaketangeni amakhulu afana ne-RiHappy, Volvo, BMW, ne-Camarada Camarão, isixazululo silethe imiphumela encomekayo: ukukhuphuka ngo-12% ku-NPS, ukukhuphuka ngo-9% esikhathini sokuhlala endaweni yokudlela, kanye nokufika ku-R$1 wesigidi eyongiwe minyaka yonke emalini yokukhokha. Nge-AI yobunikazi ye-Musique, amabhrendi angakha izingoma eziphelele—amagama engoma, umculo, amazwi nezinsimbi—ngokulawula okugcwele kobuciko nomthetho, ukushintsha okuqukethwe komsindo kuhambisane nesimo, umkhankaso, noma iphrofayela yesitolo.
Utshalomali luphinde luqinise inhloso ye-HiPartners: ithuba livele komunye wabanikazi bamasheya besikhwama, ilungu elikhuthele lomphakathi. I-Musique ibingekho ku-radar yemali yebhizinisi evamile, kodwa ukusebenzisana ne-Hi ecosystem kwaba yimbangela yokutshalwa kwezimali. Isinqumo sozakwethu nesikhwama sochwepheshe siqinisa umqondo wokuba okungaphezu nje kwenkampani yabaphathi—umphakathi ophilayo okhiqiza ukuxhumana futhi uguqule ubudlelwano bube yibhizinisi.
Ngokusho kuka-André Domingues, oyi-CEO kanye nomsunguli we-Musique, "Sisesikhathini esibalulekile sokulandelana nokwandisa. I-HiPartners iletha okungaphezu kwemali: iletha ukufinyelela, indlela yokusebenza, nokuxhumana nabathengisi abakhulu kakhulu ezweni. Ngabo, sizosheshisa isiphakamiso sethu sokuguqula umculo ube yimiphumela."
Ku-HiPartners, i-Musique imele umngcele omusha wempumelelo kanye nokwenza imali ngokudayisa ngokomzimba. "Umsindo, okade unganakwa, usuphenduke inzuzo yokuncintisana. UMusique uletha i-ROI kusukela ngosuku lokuqala, ukunciphisa izindleko nokuvula imithombo emisha yemali engenayo. Indima yethu izoba ukubeka inkampani njengesilinganiso sezwe lonke kwezobuhlakani obuzwakalayo, sisekela ukungena kwayo kubathengisi abaphezulu be-300 eBrazil futhi ihlele ibutho layo lokuthengisa nge-Hi ecosystem management methodologies, i-Foundation Wabining Partners of the Junior.
Ngalokhu kutshalwa kwezimali, i-HiPartners iqinisa umbono wayo wokutshala imali kuzixazululo ezikhiqiza umthelela wangempela wokuthengisa - futhi ihlanganisa i-Musique njengomlingiswa oyinhloko esizukulwaneni esilandelayo semizwa ngesikhathi sokuthengisa.
