Ngokuthuthuka kobuchwepheshe, ukuhwebelana kwedijithali sekuthole umfutho okhulayo. Ngokocwaningo olwenziwe yi-Brazilian Electronic Commerce Association (ABComm), abantu base-Brazilian abangaphezu kuka-55% bathenga ku-inthanethi okungenani kanye ngenyanga. Kodwa-ke, inhlolovo yemakethe eyenziwe yi-OLX ikhombisa ukuthi abantu baseBrazil balahlekelwe okulinganiselwa ku-R3.5 billion ngenxa yemikhonyovu yokuthenga ku-inthanethi ngonyaka odlule. Ngakho-ke, kubalulekile ukuthatha izinyathelo ezithile zokuphepha lapho uthenga umkhiqizo noma isevisi ku-inthanethi.
Uma kukhulunywa ngokuthengiswa kwamathikithi, umkhuba wokuthenga ngezinkundla nawo usudume kakhulu. Ku-Paulo Damas, i-CTO kanye nozakwethu ongumsunguli we -Bilheteria Express , inkundla yedijithali enikeza izixazululo ezizenzakalelayo zokuthenga nokuphatha amathikithi, kubalulekile ukwenza ucwaningo lwakho ngaphambi kokuphothula ukuthenga. "Ukuqaphela okunikezwayo okukhangayo kakhulu kuyindlela yokugwema imikhonyovu. Ngakho-ke, uma intengo iphansi kakhulu kunentengo esemthethweni, isikhangiso cishe siwumkhonyovu. Ngaphezu kwalokho, lapho uxoxisana ngokuqondile nabathengisi, gwema ukuthenga kulabo abathi banamathikithi "asele" noma "akhethekile", ubonisa.
Ngalo mqondo, enye yezindlela ezinhle kakhulu zokuzivikela kumikhonyovu ye-inthanethi ukusebenzisa ubuchwepheshe uqobo. I-Cloud computing, isibonelo, kube yindlela ebalulekile yokuqinisekisa ukuvikeleka emisebenzini yedijithali. "Ukuphepha kwedijithali ekuhwebeni kwe-inthanethi kuyinselele enezici eziningi ezidlula kakhulu ubuchwepheshe," kusho u-Paulo Lima, i-CEO ye -Skymail , inkampani ehamba phambili ku-cloud computing, ukuphepha kwedijithali, ne-imeyili yenkampani. "Ngaphezu kokutshala imali ezinqubweni ezihlelwe kahle, ukuqeqeshwa kweqembu, nezinqubomgomo zokuvimbela ezicacile, kubalulekile ukuthembela kubalingani bezobuchwepheshe abahambisana nemikhuba emihle kanye nemikhuba yokuphepha kwe-cybersecurity. Lokhu kukhetha kubalulekile ekuqinisekiseni ukusebenza okuphephile nokuqinile," uphetha.
Esimeni sebhizinisi, ukuthobela i-LGPD (Umthetho Wokuvikelwa Kwedatha Okujwayelekile) kusiza izinkampani zehlise ubungozi futhi zivikele ukuvuza kwedatha yomuntu siqu. NgokukaRicardo Maravalhas, oyi-CEO nomsunguli we -DPOnet , inkampani enamakhasimende angaphezu kuka-4,000, eyasungulwa ngenhloso yokwenza intando yeningi, ukuzenzekelayo, nokwenza lula uhambo lokuthobela i-LGPD (General Data Protection Law), izinkampani ezihlulekayo ukuhambisana nomthetho zingase zingagcini nje ngokubhekana nenhlawulo kodwa futhi zilimaze ukwethembeka kwazo emakethe. "Ngaphandle kokuhambisana ne-LGPD, izinkampani zidinga ukugxila kumakhasimende abo, asengozini kakhulu ebuhlotsheni. Emakethe ekhuphisanayo ekhulayo kanye nomphakathi wokufinyelela olwazini, abantu baqaphela kakhulu futhi bakhetha imikhiqizo enokwethembeka, "kusho yena.
Okokugcina, kokubili abathengi namabhizinisi badinga ukuqaphela imikhonyovu engase ibe khona evelayo futhi evame kakhulu. Ngakho-ke, ukucwaninga indawo yokuthenga nokuqinisekisa izindlela zayo zokuphepha kuvimbela amakhasimende ukuthi awele ogibeni. Ukuphepha ekwenziweni kwe-inthanethi akuvikeli abasebenzisi kuphela kodwa futhi kuqinisa imakethe iyonke, kukhuthaze indawo yokwethembana nokukhula okuzinzile.
