Izinhlelo zokusebenza ezifana ne-Duolingo, i-Strava, ne-Fitbit zihlanganise imodeli edlula ezokuzijabulisa. I-Gamification, ukusetshenziswa kwezinto ezivamile zegeyimu kokuqukethwe okungezona ezokudlala, sekuphenduke isu elifanele lokuhlangenwe nakho komsebenzisi (i-UX), elinomthelela oqondile ekwehliseni izilinganiso zokulahlwa, ezingafinyelela ku-90% ezinsukwini ezingu-30 ezilandela ukulanda, ngokusho kocwaningo olwenziwe yi-Quettra.
Ukuze kuhlangatshezwane nale nselele, izinkampani zase-Brazil zitshale izimali kuzinto eziguquguqukayo ezifana nemiklomelo, izinga, izimishini, nezinhlelo zokuqhubeka, ngenhloso yokugqugquzela ukusetshenziswa okuqhubekayo kwezinkundla. "Ngezinselele nezimpumelelo, singakwazi ukuguqula izenzo ezijwayelekile zibe okuhlangenwe nakho okubandakanyayo. Lokhu kukhiqiza ukubandakanya kwangempela futhi kwandisa isikhathi esichithwa kuhlelo lokusebenza, "kusho u -Rafael Franco , i-CEO ye -Alphacode , inkampani ekhethekile ekuthuthukisweni kwezixazululo zedijithali zemikhiqizo emikhulu.
NgokukaFranco, imodeli isivele isungulwe kahle ezinhlelweni zokusebenza zaseShayina eziphambili ezifana neTemu, inkundla ye-e-commerce esebenzisa izindlela ze-gamification ukuze ikhuthaze ukusebenzisana futhi ivuse imivuzo. "Ukusetshenziswa kohlobo lwemali ebonakalayo, izipho eziqoqiwe, nomsebenzi wansuku zonke kuvame kakhulu. Le phethini kufanele futhi izuze amandla e-Brazil, njengoba imikhiqizo yasendaweni ibona amandla alawa mathuluzi okukhulisa isikhathi sesikrini nokuphinda ukuthenga," kuchaza usomabhizinisi.
Isu lamukelwa ikakhulukazi izinhlelo zokusebenza ezigxile kwezemfundo, umsebenzi womzimba, ukukhiqiza, nokuphila kahle. Ucwaningo olwenziwa yi-Health Enhancement Research Organisation lubonisa ukuthi abasebenzisi ababamba iqhaza ezinseleleni zeqembu banamathuba angu-50% okugcina umkhuba wokuzivocavoca, into ethinta ngokuqondile izilinganiso zokwethembeka. "I-Gamification idala umjikelezo wokugqugquzela okuqhubekayo. Uma umsebenzisi ebona inqubekelaphambili, uzizwa ekhuthazekile ukuthi aqhubeke," kunezela umphathi.
Ngokungeziwe ekwandiseni ukuzibandakanya, lezi zici ziphinde zibe negalelo ekugcinweni komsebenzisi. "Inselelo enkulu namuhla ayikona ukuheha okulandwayo, kodwa ukugcina uhlelo lokusebenza lufakiwe. Kuyimpi yesikhala sesikrini nememori yefoni," kusho uFranco. Ngokusho kwakhe, izici ezifana nezinhlelo zokwethembeka zenza izithiyo ezisebenzayo zokususwa kohlelo lokusebenza. "Uma uqongelela amaphuzu noma amakhuphoni, ukususa uhlelo lokusebenza kuba ukulahlekelwa. Kungumgoqo osebenzayo wokuphuma."
Izindaba zempumelelo zikhuthaze abaqalayo kanye nezinkampani ezinkulu ukuthi ziphindaphinde umqondo emikhakheni efana nokudla, ukuhamba, kanye nempilo. "Isibonelo, i-Strava, isebenzisa amazinga kanye nemigomo yamasonto onke ukuze ikhiqize umuzwa womphakathi. U-Duolingo, ngakolunye uhlangothi, wamukela impendulo esheshayo nezindlela zokufunda ukukhuthaza ukufunda okuqhubekayo, "kuchaza i-CEO ye-Alphacode.
Kuye, inhlanganisela ye-gamification kanye nobuhlakani bokwenziwa ijwayele ukuthuthukisa imiphumela. "Nge-AI, kungenzeka ukuthi uvumelane nezinselele kuphrofayela yomsebenzisi ngamunye, unikeze ulwazi olumanzi nolwamuntu siqu." Ngokuka-Franco, ukuhlaziya ukuziphatha okuhlanganiswe nedizayini nokwenza okuzenzakalelayo kwenza izinhlelo zokusebenza ziphendule kakhulu izidingo zezethameli.
I-Alphacode inesibopho sokuthuthukisa izinhlelo zokusebenza zemikhiqizo efana ne-Madero, i-China In Box, ne-Domino, enabasebenzisi abangaphezu kwezigidi ezingu-20 ngenyanga emikhakheni yokulethwa, yezempilo, ne-fintech. Amaphrojekthi akamuva afaka izinkundla ezihlanganisa ukwenziwa kwegeyimu nezinhlelo zokuncoma ezishayelwa idatha. "Akwanele ukuba nohlelo lokusebenza olusebenzayo. Kudingeka luthakazelise futhi luhambisane nempilo yansuku zonke yomsebenzisi. I-Gamification ingenye yezindlela ezisebenza kahle kakhulu zokuqinisekisa lokho," kuphetha u-Rafael Franco.
