I-Upstream, uchwepheshe wezixazululo zokumaketha zamaselula, uzihlukanisele indlela entsha, eguqula isimo se-e-commerce eBrazil. Engqungqutheleni yakamuva ye-E-commerce yaseBrazil, inkampani ikhombise ithonya elikhulayo kulo mkhakha, umphumela wesu eligxile ekuthumeleni imiyalezo ngeselula, okubandakanya i-SMS, i-RCS, ne-WhatsApp. Kusukela ngo-2022, inkampani ikhulise kakhulu ukusebenza kwayo kubuchwepheshe be-e-commerce emhlabeni jikelele. E-Brazil, inkampani yaseGreece izisungule njengozakwethu wezinkampani ezinkulu emkhakheni we-e-commerce futhi ibe yisisekelo ekwandiseni ukusebenza kwamabhizinisi e-e-commerce aseBrazil, isiza abathengisi ukuthi bathuthukise ukuzulazula kwabasebenzisi, bakhulise imali engenayo, bakhuphule amanani okuguqulwa, futhi babuyise izinqola zokuthenga ezilahliwe ngokusebenzisa isiteji sokukhula .
Ngaphezu kokuhlanganisa ubukhona bayo emakethe ye-e-commerce, i-Upstream izihlukanise nezixazululo zayo ezintsha ezidlula ukuxhumana okulula. Ngesikhathi Seforamu ye-E-commerce yaseBrazil, inkampani yethule amanye amasu asebenza kahle kakhulu okuzibandakanya nokuguqula abasebenzisi, ngokugxila okukhethekile ekwenziweni kwegeyimu njengethuluzi elinamandla lokukhulisa amanani okungena kanye nokuqinisa ubudlelwano bamakhasimende.
Ukuqamba okusha ku-gamification kanye nokuguqulwa kokungena
U-Patrick Marquart, Inhloko Yezokuthengisa Kwezinkampani e-Upstream, wabelane ngemininingwane yokuthi ungakhuphula kanjani ukuguqulwa kokungena ngezixazululo ezigamified. “Ukwakha isisekelo samakhasimende asebenzayo akuyona inselele elula, kodwa sinesixazululo salokho,” echaza. "Amakhasimende ethu namuhla, esebenzisa isisombululo sethu ngokwemvelo, aguqula cishe u-5% kuya ku-6% wethrafikhi efika nyanga zonke endaweni yawo ye-e-commerce, ibhulogi, noma ikhasi lokuqukethwe."
I-Gamification ingelinye lamasu asebenza kahle kakhulu e-Upstream, amazinga okuguqulwa aphindaphindeka kabili ngokubandakanya abasebenzisi ngendlela ejabulisayo nesebenzisanayo. "Isixazululo sethu sinama-pop-ups angenziwa igamified futhi ahlukaniswe ukuze iklayenti libe nesu eliyingqayizivele lokuthwebula imikhondo ngendlela engcono kakhulu kuwebhusayithi," kugqamisa uMarquart.
Amathuluzi omdlalo aphumelele
Phakathi kwamamodeli aphumelele kakhulu i-roulette, amakhadi okuklwebha, namabhokisi okumangala. "Imodeli yokuqala eguqula kahle kakhulu i-roulette. Umsebenzisi ubhalisa futhi, ukuze ajikeleze isondo, kufanele asinike inombolo yakhe yocingo kanye neselula. Uma bebhalisa, bangakwazi ukuzungeza isondo futhi kuzobanikeza isigqebhezana sesaphulelo, ukuthunyelwa kwamahhala, noma okunye okungabanika ukubaluleka okukhulu nokudayiswa, "kuchaza uMarquart.
Ukuguqulwa kwe-E-commerce nge-Upstream
Enye yezindawo ezibuhlungu kakhulu zamabhizinisi e-e-commerce ukushiywa kwezinqola zokuthenga. U-Michely Ramos, umhlaziyi wokusebenza kwe-CRM e-ZZ MALL, wabelana ngokuthi i-Upstream isize kanjani kule nqubo.
"Sahlangana Enhla nomfula endaweni yobuhlungu: uhambo nokulahlwa kwenqola yokuthenga. Senze amasu ezigelekeqe okuxhumana ngaphambi nangemva kokulahlwa, ngezinyathelo ezimbili ze-SMS ngezinyathelo ezimbili, ngaphezu kwemilayezo ye-WhatsApp. I-Upstream isisize ukuba siqonde amaphuzu okuxhumana ohambweni lwamakhasimende, ukuhlonza izizathu zokulahlwa kanye nendlela yokuzibuyisela emuva. Amakhasimende afika kuwebhusayithi yethu evela emithonjeni ehlukene yokusebenza, indawo yokulahla, kanye nokulahla, okuhlanganisa nokulahla. ikhasi eliyisiqalo ngokwalo."
U-Michely uveza ukuthi i-Upstream isebenzise amasu okukhuthaza ukuqoqwa kwedatha yekhasimende, ukususa ukungaziwa, okubalulekile ngenxa ye-LGPD (Umthetho Wokuvikelwa Kwedatha Okujwayelekile YaseBrazil) nokuvikelwa kwedatha.
"Phambilini, besikhokhela amakhasimende angakaze aguquke. Ngenxa ye-Upstream, sehlise izinga lokulahlwa kwezinqola ngo-20% futhi senyusa isabelo seziteshi ze-CRM cishe ngo-16% kusukela ngo-March. Sikwazile ukuhlukanisa ama-imeyili nama-SMS ukuze sibandakanyeke kangcono amakhasimende ethu futhi sithumele uhambo lomuntu siqu. Sibheka i-Upstream njengozakwethu obalulekile ekwenzeni lolu hambo lwe-360° noma lokuthola impendulo, kungakhathaliseki ukuthi ikhasimende liyinzuzo yini. kuletha ubuhlakani obuningi ebhizinisini lethu futhi kusigcina sikhona empilweni yabasebenzisi, singabonwa, ngakho-ke sidinga ukuba kuyo yonke indawo, sixhumana ngokungaguquki kuyo yonke inkundla yezokuxhumana kanye neziteshi zobunikazi,” kubungaza Umhlaziyi.
U-Caio Velasco, ovela ethimbeni le-CRM yase-Granado, ubheka ubudlelwano ne-Upstream njengobubalulekile ukuze kuqondwe kangcono amakhasimende nokuthuthukisa ukuxhumana eziteshini ezihlukahlukene.
"Sesisebenze eBrazil iminyaka engaphezu kuka-150, nezitolo ezingaphezu kwe-100 zisabalele ezweni lonke, kanye nokuba khona e-Europe nase-United States. Endimeni yami njenge-CRM, ngisebenza nalezi zitolo kanye namawebhusayithi e-B2C kanye ne-B2B, okuhlanganisa iwebhusayithi yamazwe ngamazwe ehlanganisa yonke i-Europe ne-US. Muva nje, ngo-2024, siqale ukukhuluma ne-Upstream mayelana nenselelo esibhekene nayo. ukufinyelela abantu abaningi, izinga lokuguqulwa kwethu belingagculisi kwaba wukuqeda esikudingayo, okusilethe ushintsho olukhulu.
Unezela ngokuthi ngamasu asetshenziswe nge-Upstream, kungenzeka ukuthi kwandiswe kakhulu inani lamakhasimende amasha futhi kuhlonzwe kangcono lawa makhasimende ukuze kuthuthukiswe amasu okuthenga kabusha.
"I-Upstream isinike umbono ophelele wenqubo, kusukela ekuthengeni kuya ekuthembekeni, ukuguqula amakhasimende ethu abe abalandeli abaqotho abahambisana nazo zonke izindaba zethu namaphromoshini. Ubambiswano ne-Upstream belubalulekile, ikakhulukazi mayelana nezinqola zokuthenga ezilahliwe, lapho sesisebenze ndawonye isikhathi eside. Sikholelwa ukuthi maningi amathuba okuthi sithuthuke futhi sijulise amaphrojekthi ethu ngosizo lwabo, sisebenzise amathuba amasha kanye nawo wonke amathuba esinawo."
Umthelela wemakethe nokubamba iqhaza emicimbini
I-Upstream ibambe iqhaza ezinhlelweni ezintathu ze-E-commerce Brazil Forum kanye naku-VTEX Day, igqama njengenkampani esungula izinto ezintsha esebenzela amaklayenti ebhizinisi ngokugxila njalo entuthukweni nasentuthukweni entsha. "I-Gamification ishintsha igeyimu; siguqula abasebenzisi abaningi, futhi lokhu kuletha imali eyengeziwe kubathengisi," kuphetha u-Marquart.
