Esinyathelweni sokuthuthukisa ukukhangisa kwedijithali e-Brazil, i-IAB Brasil yethule umhlahlandlela wemidlalo futhi izosingatha i-webinar enamasu okuthuthukisa ukusebenza kwemikhiqizo emkhakheni. Umhlahlandlela, onesihloko esithi "Ukushintsha Igeyimu: Indlela Ukukhangisa Kwegeyimu Kushayela Ngayo Ukusebenza," uveza ukuthi u-85% wabakhangisi ubheka amageyimu njengenkundla yokukhangisa ephambili futhi ebalulekile ukuze kuzuzwe imiphumela emihle yebhrendi.
Ngomhla ziyisi-8 ku-Agasti, ngo-10:00 ekuseni, i-IAB Brazil izobamba umcimbi we-inthanethi ukuze ichaze ngokutholwe ngumhlahlandlela. I-webinar izoba nochwepheshe abafana noRafael Magdalena (US Media Consulting kanye noprofesa we-IAB), uCynthya Rodrigues (GMD), u-Ingrid Veronesi (Comscore), Mitikazu Koga Lisboa (Iqoqo Elingcono), noGuilherme Reis de Albuquerque (Webedia). Kuzoxoxwa ngamasu, izindaba zempumelelo, amafomethi, nemikhuba engcono kakhulu yokufinyelela abadlali bamageyimu ngemikhankaso yokukhangisa. Ukubhalisela umcimbi kumahhala futhi kuvuliwe.
Umhlahlandlela, othathwe ocwaningweni lwe-IAB US, unikeza imininingwane ebalulekile ekusebenzeni kokukhangisa okungaphakathi kwegeyimu, okubonisa ukuthi izikhangiso ezingaphakathi kwegeyimu ziletha imiphumela kuzo zonke izigaba zohambo lokuthenga, okwandisa ukucatshangwa komkhiqizo nokwethembeka. Okubalulekile kugqamisa ukuthi u-86% wabakhangisi babona ukukhangisa kwangaphakathi kwegeyimu kubaluleke kakhulu emabhizinisini abo, kanti u-40% uhlela ukukhulisa utshalomali ngo-2024.
Njengoba kunabadlali bamageyimu edijithali abangaphezu kwezigidi ezingu-212 e-US, ukukhangisa okuphakathi kwegeyimu akuseyona imakethe yentsha, manje efinyelela izethameli ezihlukahlukene emhlabeni jikelele. Amafomethi ezikhangiso asukela ekubekweni komdabu kwegeyimu kuya ezikhangisweni eziklonyelisiwe, ahlinzeka ngomuzwa ogxilile nosebenzisanayo wabathengi.
"Ikhono lokuzibandakanya nezithameli ezithunjiwe ngokusebenzisa imidlalo, uma lisetshenziswa kahle, liyingxenye enamandla yohlelo lwemidiya. Kokubili i-webinar kanye nomhlahlandlela 'wokushintsha igeyimu' kuyizinsiza ezinhle kakhulu zochwepheshe bokukhangisa kwedijithali abafuna ukuhlola indawo yonke yokudlala, njengoba benikeza imikhuba engcono kakhulu namasu amasha kakhulu," kusho uCristiane Camargo, oyi-CEO ye-IAB Brazil.
I-Webinar – Ukushintsha Umdlalo: Ukukhangisa Okungaphakathi Kwegeyimu Kuwuqhuba Kanjani Ukusebenza
Idethi: Agasti 8, ngo-10am
Ifomethi: bukhoma futhi
Izindleko ze-inthanethi: mahhala futhi ivulekele abangewona amalungu
Isixhumanisi sokubhalisa: https://doity.com.br/webinar-iab-brasil-games
