Ucwaningo lwe-PwC lwezinkampani zomhlaba ezingaphezu kwezi-2,000 lwembula ukuthi lezo ezinokuphathwa kwezinkampani ezisezingeni eliphezulu zinembuyiselo ephelele yabanikazi bamasheya (STR) izikhathi ezingu-2.6 ngaphezulu kunezinkampani ezinekhwalithi ephansi ye-CG esikhathini esiyiminyaka eyi-10, okugqamisa ukubaluleka kokubusa ukuze kube nempumelelo yezezimali. Lokhu kusho ukuthi ukutshala izimali ekubuseni akuyona nje indaba yokuziphatha kanye nesibopho, kodwa futhi isinqumo esihlakaniphile sokuqhuba ukukhula kwenkampani kanye nenzuzo.
I-Ploomes , inkampani enkulukazi ye-CRM e-Latin America, inobuchwepheshe bokunikeza izinsiza ezikhuthaza ukuphathwa kwedatha okuphumelelayo, ukwenza izinqumo okuqhutshwa ulwazi, kanye nenqubo yokuzenzakalela, okunikela ekwakhiweni kwezinkampani ezinokuziphatha okuhle, eziqinile, nezihambisana nemakethe. Eqinisweni, iphrojekthi ye-IDC Brazil umkhakha we-CRM uzokhula ufinyelele ku-R8.5 billion ngo-2024, okugqamisa ukubaluleka okukhulayo kwaleli thuluzi ekuqhubekiseni impumelelo yebhizinisi kanye nokuqinisa ukubusa kwebhizinisi.
"Kubalulekile ukugcizelela ukuthi abasebenzisi abagunyaziwe kuphela abakwazi ukubuka noma ukuhlela ulwazi olubucayi. Lesi silinganiso sivikela idatha yekhasimende futhi sisungula umugqa ocacile wesibopho, njengoba zonke izenzo ezenziwa ohlelweni zibhekiswe kubasebenzisi abathile," kusho uMatheus Pagani, oyi-CEO kanye nomsunguli we-Ploomes.
Uchwepheshe ubhale izici ezinhlanu ze-CRM ezisekela ngokuqondile izinqubo zokuphatha:
Ulwazi olubekwe endaweni eyodwa: I-CRM iqinisekisa ukuthi yonke idatha efanelekile yamakhasimende neyokuthengisa ifinyeleleka ngokungaguquki nangokuvikelekile. Ithuluzi likuvumela ukuthi ulawule ukuthi ubani ongafinyelela, abuke, futhi ahlele ulwazi, futhi urekhode wonke umlando wokusebenzelana kwamakhasimende, ukuqondisa ukucwaninga kwamabhuku nokuqinisekisa ukulandeleka kolwazi.
Ukubika nokuhlaziya: Ithuluzi likhiqiza imibiko eyenziwe ngokwezifiso ekusebenzeni kokuthengisa, ubudlelwano bamakhasimende, nezinye izinkomba ezibalulekile (ama-KPI). Ukwengeza, amadeshibhodi ezibalo zesikhathi sangempela ahlinzeka ngemininingwane ebalulekile yokwenza izinqumo ezishesha namasu.
Inqubo yokuzenzakalela: iqinisekisa ukuthi zonke izinyathelo zokuthengisa nesevisi zilandelwa ngokuvumelana nezinkombandlela zebhizinisi, kunciphisa amathuba okuba khona kwephutha lomuntu kanye nokwenza lula ukusebenza.
Ukuphathwa kwedokhumenti: kuvumela ukufakwa endaweni eyodwa nokuphathwa kwemibhalo ebalulekile yamakhasimende neyokuthengisa, enenguqulo nokulawulwa kokufinyelela, kanye nokuhlanganiswa namathuluzi esiginesha kagesi.
Ukuhlanganiswa namanye amathuluzi: Ukuphathwa kwedokhumenti nokuhlanganiswa namanye amathuluzi, njenge-ERP (Enterprise Resource Planning) kanye nezinhlelo ze-BI (Business Intelligence), kuhambisana nokusebenza kwe-CRM ka-Ploomes, okuhlinzeka ngokubuka okuphelele nokuhlanganisiwe kokusebenza kwebhizinisi. Lokhu kuhlanganiswa kusiza ukushintshisana kolwazi nokusebenza kahle, okuthuthukisa ukuphathwa kwenkampani jikelele.
