Ukuthengisa kokuphela konyaka kuyaqhubeka nokuba yisilinganiso sokuvuthwa kwedijithali kwezentengiso, okuveza igebe phakathi kwezinkampani eziguqule amasu azo kanye nalezo ezisabhekene nemikhawulo yesakhiwo nokusebenza. Ezimakethe ezincintisana ngokwandayo, ukutshala izimali kubuchwepheshe kuyekile ukuba yinjwayelo futhi sekuyisidingo esiyisisekelo sokuqinisekisa ukusebenza, ukuzinza, kanye nokwenza kube ngokwakho esikalini.
I-Artificial Intelligence (AI) ibambe iqhaza elibalulekile kule ntuthuko. Uma isetshenziswa ngokwecebo, ivumela ukuhlonzwa kwezinhloso zokuthenga ngesikhathi sangempela, ukulungiswa kwezintengo ngokuya ngokuziphatha kwekhasimende, kanye nokulethwa kwemititilizo ehlobene kakhulu. Phakathi kwezinhlelo zokusebenza eziguqula kakhulu izintengo eziguquguqukayo, iziphakamiso eziqondisiwe, nezinjini zokusesha ezisekelwa amamodeli e-LLM.
Ngokuka-Alexsandro Monteiro, iNhloko Yezokuthengisa e-FCamara, inkampani yaseBrazil yamazwe ngamazwe yobuchwepheshe nokuqamba izinto ezintsha, le nhlanganisela ichaza kabusha ulwazi lomthengi. "I-AI isusa ifaneli yendabuko. Uhambo, obeluvame umugqa, seluphenduke uhlelo oluqhubekayo lapho ukuchofoza ngakunye, ukusesha, noma ukuxhumana kuphakela isinyathelo esilandelayo futhi kukhulisa ukuguqulwa," usho kanje.
Emisebenzini emikhulu yomkhakha wabathengi eqashwe yi-FCamara, imiphumela isivele ibonakala. Kuphrojekthi yentengo eguquguqukayo, isibonelo, umthengisi waqala ukubikezela ukunwebeka kwentengo, ukuncipha kwesitoko, nokuziphatha kwabathengi besifunda. Ezinyangeni ezimbalwa zokuqalisa ukusebenza, iqophe ukwenyuka ngo-3.1% emalini esele ekuqoqweni kokuphela kwesizini - okulingana no-R$48 wezigidi ngonyaka owodwa. Komunye umsebenzi we-e-commerce, izixazululo ze-AI zasheshisa ukuthuthukiswa kwenkundla ngo-29%, okwandisa ukuphendula ngezikhathi zesidingo esikhulu.
Ngokusekelwe kulokhu okuhlangenwe nakho, uMonteiro ugqamisa izinsika ezine ezichaza ukuthi kungani i-AI izimise njengebalulekile ekwandiseni ukusebenza kahle kanye nokwenza inzuzo emakethe:
- Izincomo zokuqukethwe kanye nevelu ye-oda elimaphakathi: amamodeli ahumusha inhloso ngesikhathi sangempela athatha indawo yezinhlelo ezivamile ezisekelwe emlandweni kuphela. I-AI ifunda amasignali amancane, amaphethini okuphequlula, nobudlelwano phakathi kwezinto, ithuthukisa ukutholwa, inweba ukuguqulwa, futhi ikhulise inani le-oda elimaphakathi.
- Sesha nge-LLM kanye nokuqonda kwe-semantic: izinjini zokusesha ezisekelwa amamodeli olimi ziyaqonda ukuthi izethameli zisho ukuthini - hhayi nje lokho ezikubhalayo. Imibuzo yemvelo, efana "nezicathulo ezikhululekile zokusebenza usuku lonke," ikhiqiza imiphumela enembe kakhudlwana, inciphisa ukushwibeka kanye nokusondeza umsebenzisi ekwenzeni ukuthenga.
- Abasizi bengxoxo bagxile ekuguquleni nasekusebenzeni kahle: Ama-chatbot ashayelwa yi-AI kanye nabashayeli bamabhanoyi basebenza njengabadayisi bedijithali. Baphendula imibuzo eyinkimbinkimbi, baphakamise imikhiqizo ehambisanayo, banikeze osayizi, futhi basebenzise imithetho yokuthengisa, kuyilapho ngesikhathi esifanayo behlisa izindleko zokusebenza ngokukhulula isevisi yamakhasimende yabantu.
- Uhambo olungenazihibe nolungabonakali: ukuhlanganiswa kwamanani aguqukayo, izincomo zesimo, ukusesha okuhlakaniphile, nabasizi bengxoxo kudala i-ecosystem ewuketshezi lapho ukusebenzisana ngakunye kubuyisela kokulandelayo. Umphumela uba uhambo oluqhubekayo, oluqondisiwe olungenakubonwa yisivakashi.
NgokukaMonteiro, lezi zinsika zibonisa ukuthi i-AI idlulele ngaphezu kokuba i-accelerator yokusebenza futhi izisungule njengomhlukanisi wokuncintisana wokuthengisa.
"Njengoba izinkampani eziningi zivuthwa idatha yazo kanye nezinhlaka zezobunhloli, amathuba amaningi ayanda okukhula okuqhubekayo, izinzuzo ezisebenza kahle, nokudala okuhlangenwe nakho kokuthenga okunembe kakhudlwana - ikakhulukazi ngezikhathi ezibucayi njengokuthengiswa kokuphela konyaka," uyanezela.
"Ukuziphendukela kwemvelo manje kuncike ekutheni izinhlangano zikwazi ukuguqula ubuchwepheshe zibe izinqumo ezingokoqobo, ezixhunywe ebhizinisini futhi zigxile emiphumeleni yangempela," kuphetha uMonteiro.
