Emakethe eya ngokuya iqhudelana futhi eqhutshwa amakhasimende, imicimbi yezinkampani iyeke ukuba yimihlangano nje futhi isiphenduke izinkundla zokukhangisa zamasu. Lona umbono ka-Eduardo Zech, umqondisi wezokumaketha nokusebenza kwa-Panda Inteligência em Eventos, inkampani egxile ekudaleni ulwazi lwebhizinisi olugxile ekwakhiweni komkhiqizo.
"Sisebenza ngenhloso yomkhiqizo weklayenti njengesiqondiso esiyinhloko, sibheka izici zabo, izindinganiso, ukuziphatha, nemilayezo eyinhloko abafuna ukuyidlulisa," kuchaza uZech. Ngokusho kwakhe, yonke imininingwane yomcimbi-kusukela ekwakhiweni okuhleliwe kuya olimini olubukwayo-ingasetshenziswa futhi kufanele isetshenziswe njengendawo ethinta imizwelo yokuxhumana nezithameli, iqinise ukuma komkhiqizo kanye namagugu.
Ku-Panda, uhambo lokuhlela umcimbi luqala ngokungena ngokujulile kubunikazi beklayenti kanye nesikhathi esibalulekile. Ukusuka lapho, imizwa, ibonwayo, nesipiliyoni esisebenzisanayo kwakhiwa okungagcini nje ngokubonakala kodwa futhi nolwazi lomkhiqizo lwangempela. "Umbono uhlale udala ukuhambisana, ukwahlukanisa, kanye nokwandisa umthelela ngokwakhiwa kwegama elihle," kusho lesi sikhulu.
Ukusuka kokubonakalayo kuye kwedijithali - Le nkampani iphinde ifake imali kumasu edijithali njengendlela yokukhulisa ukufinyelela kwemicimbi nokwandisa umthelela wazo. "Sihlela okuqukethwe ngaphambi, ngesikhathi, nangemva komcimbi, ngesu lokuxhumana. Ngaphezu kwalokho, sigxila kokuhlangenwe nakho kwe-Instagrammable, ukubambisana nabathonya, ama-hashtag, nokwenza kusebenze kwedijithali," kusho u-Zech.
Lokhu kuhlanganiswa phakathi kokungokwenyama kanye nedijithali, okubizwa ngokuthi isipiliyoni se-phygital, kubonwa yi-Panda njengento ebalulekile yeminyaka ezayo. "Imicimbi yomuntu mathupha ihlala ingenakuthathelwa indawo ekudaleni ukuxhumana kwabantu. Kodwa namuhla, idijithali yandisa ukufinyelela nokuhlala isikhathi eside komcimbi. Sikholelwa ukuthi ngaphakathi-umuntu kanye nedijithali kuyahambisana ukuze kudaleke okuhlangenwe nakho okuphelele," bayagcizelela.
Ukumaketha ngemiphumela - Kunokuba kuthuthukiswe, ukwakha umkhiqizo ngemicimbi kudinga ukuhlela kanye nemiphumela yokukala. I-Panda isebenzisa ukuhlaziya idatha, i-benchmarking, ama-KPI, kanye nezinkomba zomthelela wendawo ukuze ihlole impumelelo yamaphrojekthi ayo. “Sikala yonke into kusukela ekuzibandakanyeni, ukusebenzisana ekuvulweni, nasekuboneni umkhiqizo, kuya ekuthuthukisweni kwezindawo, njengokwakhiwa kwamathuba emisebenzi kanye nemali engenayo yendawo,” kusho u-Zech.
Amacala afana namaphrojekthi aqhutshelwa i-Anglo American kanye ne-Localiza abonisa amandla ezehlakalo njengethuluzi lokubeka indawo. Odabeni lwesibili, ngokusho kuka-Eduardo, umqondo odalelwe umcimbi wawuhambisana nenjongo yenkampani kangangokuba yanquma ukukhetha i-Panda njenge-ejensi enesibopho.
Isiko lomkhiqizo - Ezinkampanini ezingakasebenzisi imicimbi njengethuluzi lokuthengisa, umlayezo we-Panda uqondile: qala ngenjongo. "Ngaphambi kokucabanga ngefomethi, cabanga ngokuthi kungani. Imuphi umlayezo ofuna ukuwudlulisa? Yimuphi umuzwa ofuna ukuwuveza?" kweluleka uZek. Futhi uphetha ngokuthi: "Izenzakalo zihlangene nomzimba, ngomzwelo, nezinzwa. Uma umkhiqizo unikeza isipiliyoni esikhethekile, uyayeka ukuba yigama nje futhi uqala ukuthatha indawo enkumbulweni yomzwelo yomphakathi," uyaqinisekisa.
