Ihlaziya isikhathi esisuka kuNovemba kuya kuJanuwari, intshisekelo yegama elithi "isakhiwo sesixhumanisi" ifinyelele inani eliphakeme kakhulu ngoJanuwari, ngokusho kwe-Google Trends. Le "boom" ikhombisa isikhathi lapho izinkampani eziningi zihlela amasu amasha okuthengisa edijithali onyaka. Ngo-2025, ukwakha ama-backlink ekhwalithi - okuyisisekelo sokuthuthukisa izinga lezinto eziphilayo ku-Google - kuhlala kungenye yezitayela ezifanele kakhulu emakethe ye-SEO.
Kodwa kuyini ngempela ukwakha isixhumanisi?
Ukwakhiwa kwesixhumanisi kuyisu le-SEO okuhloswe ngalo ukuthuthukisa izinga lewebhusayithi ezinjinini zokusesha ezifana ne-Google. Ngokuyisisekelo, kuhlanganisa ukuthola amanye amawebhusayithi ukuthi axhume kusayithi lakho. Uma amawebhusayithi ekhwalithi ephezulu axhumeka kweyakho, i-Google ibona isayithi lakho libaluleke kakhulu futhi linokwethenjelwa, okungaholela ekutheni libonakale liphezulu emiphumeleni yosesho.
Ngokusho kwe-Do Follow, i-ejensi esebenza ngokukhethekile ekwakheni izixhumanisi, isu elihlelwe kahle lingaguqula ubukhona bedijithali bomkhiqizo, liqinise ukuhambisana kwalo, igunya, kanye nemiphumela yenjini yokusesha ku-Google.
"Ukwakhiwa kwezixhumanisi kudlula nje ukufaka izixhumanisi kwamanye amawebhusayithi. Kuwumkhuba ocophelelayo futhi oqondene nawe, ohambisana nezinjongo zebhizinisi ngalinye, okwazi ukukhulisa ukwethembeka komkhiqizo nokuheha ithrafikhi efanelekile," kuchaza uCarolina Glogovchan, oyi-CEO kanye nomsunguli we-Do Follow.
Izinyathelo Eziya Kusu Lokwakha Isixhumanisi Esiphumelelayo ngo-2025:
I-Glogovchan ikhomba ukuthi impumelelo ekwakheni izixhumanisi incike endleleni yamasu futhi engaguquki. "Lapha ku-Do Follow, sibona ukwakha izixhumanisi njengenhlanganisela yesu, ubuhlakani, nokungaguquguquki, okuhlale kugxile ekukhiqizeni inani lawo womabili amakhasimende ethu kanye nezithameli eziqondiwe," kugcizelela uchwepheshe.
Ukuze udale isu elisebenzayo lika-2025, kubalulekile ukulandela izinyathelo ezithile zokuhlela. Phakathi kwezinyathelo eziyinhloko kukhona:
- Gcina umbhalo walokho imakethe yakho kanye nokuncintisana.
Ngaphambi kokuthatha noma yisiphi isinyathelo, hlaziya isimo semakethe yenkampani yakho kanye namasu okwakha isixhumanisi asetshenziswa ngempumelelo izimbangi zakho. Lolu cwaningo lubalulekile ekudaleni uhlelo olunokuncintisana kakhulu.
- Okuqukethwe okucebile kungokuqukethwe okuheha izixhumanisi.
Ama-Ebooks, imihlahlandlela ebanzi, i-infographics, nocwaningo olukhethekile yizinhlobo zokuqukethwe okunamandla amakhulu okubhekiselwa kuwo amanye amawebhusayithi. Ukuba nekhalenda yokuqukethwe ehlelwe kahle, ehambisana nezidingo zababukeli, kubalulekile.
- Ubudlelwano bangempela
Ubudlelwano buyisisekelo sokwakha izixhumanisi. Sungula ukuxhumana namawebhusayithi afanelekile namabhulogi ku-niche yakho ngokusebenzisana, ukukhuluma ngemikhiqizo, nokubamba iqhaza komcimbi. Ukugxila kwikhwalithi yokubambisana kubaluleke kakhulu kunobuningi.
- Ukulinganisa njalo nokulungiswa
Sebenzisa amathuluzi ezibalo ukuze ulandelele imiphumela futhi uhlonze amathuba amasha. Hlola igunya lamasayithi ozakwethu futhi uvumelanise isu lakho njengoba kudingeka ukuze uhlale uqhudelana endaweni yedijithali enamandla.
Izinzuzo zokwakha izixhumanisi ngo-2025:
Ukutshala imali ekwakheni izixhumanisi kuletha izinzuzo zamasu ezithinta ukusebenza kwenkampani ngokuqondile.
- Ukubonakala okukhulu ku-Google: ama-backlink ekhwalithi asiza ngokulinganiswa kwekhasi.
- Iziphathimandla zemakethe: amawebhusayithi anezinkulumo ezingaguquki aba izinkomba esigabeni.
- Ithrafikhi efanelekayo: izixhumanisi ezizindeni ezifanele ziheha izivakashi eziningi ezibambe iqhaza.
- Inzuzo yokuncintisana: izinkampani ezihlela futhi zisebenzisa amasu azo kusenesikhathi zithola izinzuzo esikhathini esimaphakathi nesikhathi eside.
Ukusebenzisa isu lokwakha isixhumanisi kudinga isikhathi, ubuchwepheshe, nokuxhumana okunamasu. Ukuqasha i-ejensi ekhethekile noma ukuba nochwepheshe abazinikele kuqinisekisa imikhankaso eyenziwa ngobungcweti egxile emiphumeleni yangempela nehlala njalo. Ngaphezu kwalokho, ithimba elinolwazi lingakwazi ukuhlonza amathuba okungenzeka anganakwa futhi ligweme amaphutha angonakalisa isithunzi se-inthanethi somkhiqizo.
Njengoba ama-algorithms e-Google aya ngokuya edingeka, imfihlo yempumelelo ngo-2025 ilele ekwakheni ubudlelwano bangempela kanye nokukhiqiza okuqukethwe okubalulekile. "Ngo-2025, ama-brand atshala imali kumasu okwakha izixhumanisi ezingaguquki azoba yisinyathelo esisodwa emakethe," kuphetha uGlogovchan.
