Isikhathi sedijithali sishintshe kakhulu indlela izinkampani ezixhumana ngayo namakhasimende azo. Ubuchwepheshe obusha namathuluzi edijithali achaza kabusha isimo sokumaketha, edinga ukuthi imikhiqizo ibe nemibono emisha futhi isheshe ukuzivumelanisa nezinguquko eziqhubekayo. ULucas Mendes Mourão, uchwepheshe wokumaketha kwedijithali kanye ne-CEO yeNumeratti, uchaza izinguquko esimweni samanje.
Enye yezindlela eziyinhloko eziqhutshwa ubuchwepheshe ukwenza kube ngokwakho okukhulu. Ngosizo lwedatha nama-algorithms, izinkampani zingadala okuhlangenwe nakho komuntu siqu kumthengi ngamunye, okwandisa ukuzibandakanya nokwethembeka. “Ukukhiqizwa kokuqukethwe okuseqophelweni eliphezulu nokufanelekile sekuyisisekelo sokuheha nokugcina amakhasimende. Amabhulogi, amavidiyo, ama-podcast, kanye nezinkundla zokuxhumana kuyizindlela ezibalulekile zokwabelana ngolwazi olubalulekile nokwakha umphakathi ozungeze umkhiqizo,” kuchaza uLucas.
Amathuluzi okwenza izinto ngokuzenzakalela avumela izinkampani ukuthi zithuthukise imisebenzi yazo yokumaketha, kusukela ekudalweni komkhankaso kuya ekuhlaziyweni kwemiphumela. Ubuhlakani bokwenziwa buguqula ukumaketha kwedijithali, buvumela ukudalwa kwama-chatbot, ukuhlaziywa kwedatha okunembe kakhudlwana, kanye nokwenza ngokwezifiso komkhankaso kube ngcono nakakhulu. "I-Numeratti, egxile emakethe yokusebenza, ihlanganisa amasu namasu enziwe ngokwezifiso nendlela eqhutshwa idatha yokuqhuba impumelelo yamakhasimende ayo," kunezela i-CEO.
Imithombo yezokuxhumana iyaqhubeka nokuba ngenye yezindlela zokuxhumana eziyinhloko phakathi kwemikhiqizo namakhasimende ayo. Amapulatifomu ahlala eshintsha, enikeza amathuluzi amasha kanye nokusebenza kwamabhizinisi. Njengoba kunamathuluzi amaningi nedatha etholakalayo, imiphumela yokulinganisa isibe yinkimbinkimbi kakhulu.
"Ubuchwepheshe obusha namathuluzi edijithali aguqula ukumaketha kwedijithali ngokushesha nangokuqhubekayo. Izinkampani zidinga ukutshala imali kumathuluzi okuhlaziya ukuze zilandelele ukusebenza kwemikhankaso yazo futhi zenze izinqumo eziqinile, zilungele kangcono ukuwina nokugcina amakhasimende azo ezweni ledijithali," kuphetha uLucas.
