Sekusondele uNovemba, futhi ngesinye sezikhathi ezimatasatasa kwezohwebo, ezweni lonke nasemhlabeni jikelele. Kwamanye amabhrendi, inyanga yonke igcwele imikhankaso yokuphromotha egxile ekuthuthukiseni ukuthengisa, ikakhulukazi e-Brazil, i-Black November edumile. Kukhona nemikhiqizo egxile kuphela kuBlack Friday nakuCyber Monday. Kunoma ikuphi, lesi sikhathi sidinga amalungiselelo manje ngo-Okthoba ukuze kuqinisekiswe okuhlangenwe nakho kokuthenga okungasoze kwalibaleka nokungenazihibe ngoNovemba, njengoba kuvezwe u-Tamaris Parreira, uMqondisi Wezwe we-Twilio Brazil.
Ihlanganisa okulindelwe ngabathengi, idatha evela ku-Purchase Intention Survey - Black Friday 2025, eyenziwe yi-Tray, Bling, Octadesk, kanye ne-Vindi, isanda kushicilelwa. Le nhlolovo ibonise ukuthi u-70% wabantu sebevele banokuthenga okuhlelelwe u-Black Friday 2025, nokuthi u-60% wabo ulindele ukusebenzisa imali engaphezu kuka-R$ 500.00 ngalesi sikhathi, okungesinye sezikhathi zokuthenga ezimatasatasa e-Brazil nasemhlabeni wonke.
Idatha iphinda ikhombise ukuthi izinto zikagesi ziyimikhiqizo efunwa kakhulu (53%), nezinto zikagesi zasendlini zisondele ngemuva (44%). Ngaphezu kwalokho, kunezimpawu zokuthi uhambo lwabathengi luya ngokuya ludijithali, ikakhulukazi lugxile ekuthengeni okwenziwa ngomakhalekhukhwini (okuyinto esetshenziswa kakhulu ukuthenga - 75%). I-Brazil ibonakala ithrenda ekuthengeni ku-inthanethi, ngokungafani nezimakethe ezifana ne-US, lapho kusenomsebenzi omningi ezitolo ezibonakalayo ngalesi sikhathi.
Enye into ethokozisayo ukuthi e-Brazil, i-PIX isivele inokumelelwa okubalulekile njengendlela yokukhokha. Kulo nyaka, kulindeleke ukuthi isetshenziswe ngabathengi abangu-38%, uma kuqhathaniswa no-23% kuphela ngonyaka odlule.
"Ngokusekelwe kule datha, kungenzeka siphethe ngokuthi amaphuzu amaningana okuhlela adinga ukubhekwa ukuze kuqinisekiswe ukuthi ukuzizwisa kokuthenga kuyasebenza. Isibonelo, ngemihlahlandlela yokuncamelayo ekhuluma ngohambo lwabathengi bedijithali, amaphromoshini agxile ekuthunyelweni kwamahhala angathakazelisa, kanye nokutshalwa kwezimali ezikhangisweni ezigxile ekuthengeni ku-inthanethi. Uma omakhalekhukhwini kulapho abathengi bahlose ukuthenga khona, imilayezo eqondile ingaqinisekisa ukugxila okukhulu nokunakwa ngalezo zindlela," kusho uTamari.
Ngaphezu kwalokho, uveza ukuthi uma i-PIX ikhula, izinkampani kufanele zilungele ukunikeza lesi siteshi sokuthenga kumakhasimende azo, njengoba kudingekile ukuhambisana nezitayela zemakethe. "Cishe akunakwenzeka ukuthi ungayamukeli i-PIX njengamanje, kodwa akuyona nje indaba yokuba nenketho, kodwa ukubona ukuthi kungenzeka yini ukusebenzisana nayo ohlelweni lokuthenga, ukunikeza izaphulelo, isibonelo, noma ngisho nokuqinisekisa ukubuyiselwa kwemali, phakathi kwamanye amasu," kuphawula isikhulu. "E-Twilio, ngokubambisana ne-Meta, samukele izinkokhelo ze-PIX ngokwemvelo sisebenzisa i-WhatsApp ku-WhatsApp Business solution, sisebenzisa imodeli ye-Twilio/Pay. Umgomo uwukunikeza ukuphothulwa kokwenziwayo phakathi nengxoxo nomthengi, izinqubo zokuqondisa kanye nokwenza ulwazi lokuthenga lube lula kukhasimende."
Elinye iphuzu elibalulekile ukuthi abathengisi ngokuvamile banezinkontileka nezinkampani eziphatha ukuxhumana kwazo, ezihlinzeka ngengqalasizinda yokuthumela imilayezo ngeziteshi zesevisi yamakhasimende njenge-SMS, i-RCS, ne-WhatsApp, isibonelo. Kulokhu, kubalulekile ukuhlola ukuthi lezi zinkampani zikulungele yini ukukhuphuka kwethrafikhi phakathi nalesi sikhathi, ngaphandle kwalokho imilayezo yokuphromotha nobudlelwano ingase ingafiki ngesikhathi ukuze kuvikelwe ukuthengiswa.
Ukuze kuqondwe umthamo wethrafikhi, ngo-2024, inkundla ye-Twilio SendGrid, enesibopho sokuthumela ukuxhumana nge-imeyili, yacubungula ama-imeyili angaphezu kwezigidigidi ezingu-65.5 phakathi nesonto lika-Black Friday kanye ne-Cyber Monday, eqala ekuseni yangomhla zingama-26 kuNovemba yaphela kusihlwa ngo-December 2. Lokhu kumelela ukukhula okungu-15.6% kuvolumu iyonke yeviki leholide elidlule.
Ngokukhethekile ngo-Black Friday, ama-imeyili angaphezu kwezigidigidi ezingu-12 acutshungulwa ngosuku olulodwa, okuwukunyuka ngo-13.5% uma kuqhathaniswa nonyaka odlule. NgoMsombuluko we-Cyber , i-Twilio SendGrid icubungule ama-imeyili ayizigidi eziyizinkulungwane ezingu-11.7, amele ukukhuphuka okungu-14.2% uma kuqhathaniswa nonyaka odlule. Lo mqulu udinga ukunakwa nokulungiselela.
"Lapha enkampanini, samukele i-HAP (Inkathi Yokuqwashisa Ephakeme). Ngokugxila ekuthengeni ku-inthanethi, lokhu kubalulekile, ikakhulukazi uma unomthwalo wemfanelo wezigidigidi zemilayezo efana nathi. Kusukela ekupheleni kukaNovemba kuya ekuqaleni kukaJanuwari, siqaphe ngokucophelela futhi salungisa izinga lokudlulisa umlayezo (isivinini sokuthumela) kubamukeli ukuze sigweme noma yikuphi ukulibaziseka kwenethiwekhi nokulungisa noma yikuphi ukuxhumana kwenethiwekhi okwesikhashana. kubalulekile ukuthi izinkampani zikuqaphele lokhu okungenzeka ngabahlinzeki bazo bemiyalezo nokuxhumana,” kuchaza lesi sikhulu.
Ngaphezu kwalokho, idatha yeSegment, eqoqwe phakathi neminyaka, ikhombisa ukuthi imilayezo emifushane ingcono ekuxoxisaneni, futhi i-WhatsApp iyisiteshi sokuxhumana esikhethwayo sabantu baseBrazil. "Sihlome ngalolu lwazi, kungenzeka ukwenza amasu asebenzayo ukuze ulungiselele inkhulumomphendvulwano namakhasimende. Uma sihlanganisa lokhu nokwenza kube ngokwakho okwenziwa kahle, sisebenzisa idatha enembile evela kunkundla yedatha ehamba phambili, kungenzeka ukuhlanganyela futhi udale okuhlangenwe nakho okungalibaleki kuzithameli esezivele zilindele lukhulu kusukela kule dethi," kuphawula u-Tamaris.
Ngokusho kwesikhulu, u-Okthoba yisikhathi sokucabanga ngayo yonke le mininingwane futhi ujwayele. "Lena yinkinga ethinta ngokuqondile imbuyiselo yokutshalwa kwezimali phakathi nalesi sikhathi sokuthengisa esibalulekile. Uma imikhiqizo ilungiselela kahle, kungenzeka ukuhlangabezana nokulindelwe ngamakhasimende futhi uzuze imiphumela emihle!", kuphetha u-Tamaris.
