IBrazil isivele inabathengi be-inthanethi abayizigidi ezingu-91.3, ngokusho kwe-ABComm, futhi izilinganiso ezishicilelwe kabanzi ezivela kulo mkhakha zibonisa ukuthi izwe kufanele lidlule ezigidini ezingu-100 ngo-2026. Umkhakha uyaqhubeka nokukhula, ukhiqiza u-R$ 204.3 billion ngo-2024 futhi kulindeleke ukuthi ufinyelele ku-R$ 234.9 billion ngo-2025 idatha yeABCom. Lokhu kukhula, kuhlanganiswe nokuthuthuka kwezohwebo kwezenhlalo kanye nokuthandwa kwamathuluzi edijithali kanye nobuhlakani bokufakelwa, kunciphisa izithiyo zokungena futhi kwenza kube lula ukuguqula imibono ibe amabhizinisi angempela, ikakhulukazi kulabo abafisa ukuba osomabhizinisi ngo-2026.
Ku- Eduardo Schuler, i-CEO ye-Smart Consultoria , inkampani ekhethekile ekukhuliseni amabhizinisi, i-technology yokuvula iwindi,
ithuba. Isikhulu sithi akukaze kube namandla angaka okubulala abantu ngabanye, ukufinyelela okungaka olwazini, nokuvuleleka okungaka kwabathengi emikhiqizweni emisha. "Isimo asikaze sibe sihle kakhulu. Inhlanganisela yejubane, izindleko eziphansi, namathuluzi anamandla yenza u-2026 unyaka omuhle kakhulu emlandweni walabo abafuna ukuqala ibhizinisi," uyagcizelela. Ngezansi, uchwepheshe unikeza imininingwane ngezinsika eziyishumi ezenza u-2026 unyaka ongcono kakhulu emlandweni wokuqala ibhizinisi:
1. Ukwehla kokuqopha umlando kwezindleko zebhizinisi zokuqala.
Izindleko ezincishisiwe zamathuluzi edijithali, izinkundla zokuthengisa, nezixazululo ze-AI ziqeda imigoqo ebivimbela osomabhizinisi abasha ngaphambilini. Ngokuya kwe-Sebrae (GEM Brazil 2023/2024), ukwenziwa kwedijithali kwehlise kakhulu izindleko zokusebenza zakuqala, ikakhulukazi emikhakheni efana nezinsizakalo kanye nezitolo zedijithali. Namuhla, kungenzeka ukwethula uhlobo olunezinsiza ezimbalwa nengqalasizinda encane. "Ukutshalwa kwezimali kokuqala kwehle ezingeni elenza intando yeningi ukungena emakethe futhi kuvulele indawo kulabo abasebenza kahle," kusho uShuler .
2. Ubuhlakani bokwenziwa bukhulisa ukukhiqiza komuntu ngamunye.
Ucwaningo olwenziwe nguMcKinsey & Company (I-Generative AI kanye nekusasa lombiko womsebenzi, 2023) lubonisa ukuthi i-AI ekhiqizayo ingakwazi ukuzenzela kuze kufike ku-70% wemisebenzi eyenziwa ochwepheshe njengamanje, okuvumela umuntu ukuthi athole imiphumela eqhathaniswa nomsebenzi weqembu lonke. Ama-automation, ama-co-pilot, namasistimu ahlakaniphile andisa umthamo wokusebenza futhi asheshise ukuqaliswa. “Akukaze kube nomuntu okhiqize okuningi kangaka eyedwa,” kugcizelela uchwepheshe.
3. Abathengi baseBrazil bamukele kakhudlwana imikhiqizo emisha.
Ucwaningo olwenziwa yi-NielsenIQ (Ucwaningo Lokungathembeki Komkhiqizo, 2023) lubonisa ukuthi u-47% wabathengi base-Brazilian bazimisele ukuzama imikhiqizo emisha, eqhutshwa ukusesha kwamanani angcono, ubuqiniso, kanye nokuba seduze. Ku-Schuler, lokhu kuvuleka kunciphisa isikhathi sokwamukelwa kwemikhiqizo emisha. "Abantu baseBrazil banelukuluku lokufuna ukwazi futhi abathembekile kangako, okudala indawo evundile kulabo abasaqalayo," esho.
4. Izentengiselwano zomphakathi zihlanganiswe njengesiteshi sokuthengisa.
Namuhla, ingxenye enkulu yokuthenga kwase-Brazilian kwenzeka ngokuqondile ezinkundleni zokuxhumana. I-Brazil iyimakethe yesi-3 ngobukhulu kwezohwebo kwezenhlalo emhlabeni, futhi umkhakha kulindeleke ukuthi ukhule ngo-36% ngo-2026, ngokusho kwe-Statista (I-Digital Market Insights, Social Commerce 2024). Ku-Schuler, lokhu kwandiswa kudala isinqamuleli esikhulu kunazo zonke emlandweni sokuthengisa ngaphandle kwesitolo esiphathekayo. "Kungokokuqala ukuthi ukuthengisa ngaphakathi kokuqukethwe kube yinjwayelo, hhayi okuhlukile," esho.
5. Ulwazi olungenamkhawulo nolwamahhala lokufunda nokusebenzisa
Ukutholakala kokuqukethwe kwamahhala, izifundo, nezifundiso kunciphisa igebe phakathi kwenhloso nokwenza. Ngo-2023, u-Sebrae wabhalisa abantu abangaphezu kwezigidi ezi-5 ezifundweni eziku-inthanethi, irekhodi lomlando. Ku-Schuler, le nala isheshisa ijika lokufunda. "Namuhla, akekho umuntu oqala phansi; i-repertoire ifinyeleleka kuwo wonke umuntu," usho kanje.
6. Ukwenza lula umsebenzi ngenxa yobuchwepheshe
Izinkokhelo ezisheshayo, amabhange edijithali, amasiginesha ka-elekthronikhi, nokuzenzakalela kwenze ukuphatha kwezezimali nokusebenza kwashesha kakhulu. I-Business Map (MDIC) ibonisa ukuthi isikhathi esimaphakathi sokuvula ibhizinisi e-Brazil sehlele osukwini olungu-1 namahora angu-15, izinga eliphansi kakhulu elake larekhodwa. "Imijikelezo ebidinga isikhathi eside manje isiqedwa ngemizuzu, futhi lokhu kuwushintsha ngokuphelele umdlalo wamabhizinisi amancane," uyahlaziya.
7. Ukunwetshwa okungokomlando kwe-e-commerce yase-Brazilian
Isibikezelo sezulu sabasebenzisi abaku-inthanethi abadlula izigidi eziyi-136 ngo-2026, ngokusho kwe-Statista (I-Digital Market Outlook 2024), sibonisa izinga eliphezulu kakhulu lokuvuthwa kwedijithali elake larekhodwa ezweni. Ku-Schuler, lokhu kusho imakethe elungele ukuthola izixazululo ezintsha. “Isidingo sikhona, siyakhula, futhi sikhona isikhala salabo abafuna ukwakha igama,” usho kanje.
8. Isithiyo esiphansi esingokwengqondo salabo abafisa ukuba osomabhizinisi
Ukukhula kwabadali, abeluleki, kanye nosomabhizinisi ababelana ngezinto abahlangabezana nazo ngemuva kwezigcawu kwenze amabhizinisi avame kakhulu futhi angasatshwa. Ngokusho kwe-Global Entrepreneurship Monitor (GEM) 2023/2024, u-53% wabantu abadala base-Brazil bathi bahlose ukuqala ibhizinisi, elingelinye lamanani aphezulu kakhulu emhlabeni. “Lapho wonke umuntu azi othile oseqalile, ukwesaba kuyancipha futhi izenzo ziyakhula,” ephawula.
9. Ukukhishwa okusheshayo nokuqinisekiswa ngokushesha.
Isivinini samanje sivumela ukuhlola imibono, ukuqinisekisa imibono eqanjiwe, nokulungisa okunikezwayo ngesikhathi sangempela. Umbiko weWebshoppers 49 (Neotrust/NielsenIQ) ukhombisa ukuthi imikhiqizo emincane izuze umhlabathi ngokunembile ngoba isabela ngokushesha ekuziphatheni kwabathengi, isebenzisa amathuluzi okukhangisa ahlakaniphile, i-automation, nokuhlola kwe-A/B. "Imakethe ayikaze ibe nesivinini esingaka, futhi lokhu kuvuna labo abadinga ukuzuza ngokushesha," uyaqinisa.
10. Ukuhlangana okungakaze kubonwe phakathi kobuchwepheshe, ukuziphatha, kanye nomnotho.
Ngokusho kuka -Schuler , inhlanganisela yezindleko eziphansi, abathengi abavulekile, isidingo esikhulu, namathuluzi anamandla kudala ukuqondana okungajwayelekile. Idatha evela ku-Statista, i-GEM, ne-Sebrae ibonisa ukuthi akukaze kube nenhloso enkulu kangaka yokuqala ibhizinisi, isidingo esingaka sedijithali, nobuchwepheshe obufinyelelekayo obungaka ngesikhathi esisodwa. “Iwindi lethuba elivele lingekho phambilini. Ongena manje uzozuza emlandweni,” kuphetha yena.
