Ukuqonda ukuziphatha kwabathengi sekuyinto ehamba phambili ezinkampanini ezinkulu, njenge-iFood, ezitshala imali ngokwandayo ekuqasheni abahlaziyi abakhethekile ukuze baqaphe izitayela, bahlonze izinkinga ezingase zibe khona, futhi bahlole amathuba amasha, ngokusho kuka-Ana Gabriela Lopes, umqondisi wezokukhangisa wale nkampani. Imikhiqizo ekwazi ukuthwebula futhi ihumushe amasiginali akhishwa abathengi ezinkundleni zokuxhumana zithola inzuzo lapho idala imikhankaso yokukhangisa exhumana ngempela nomphakathi, njengoba inamandla okulindela amasu nokuqonda ukuziphatha kwabathengi.
U-Camilo Moraes, umqondisi wamasu nebhizinisi e-Sobe* Comunicação e Negócios, i-ejensi yezokukhangisa esifundeni esiseningizimu yezwe, uphawula ngenselele yokulinganisa idatha nokudala ngaphakathi kwama-ejensi: “Namuhla, akwanele ukuba nombono omuhle wokudala. Kubalulekile ukuqonda ukuziphatha kwabathengi ngendlela ejulile neqhubekayo ukuze abantu bakhulume, benze imikhankaso eqhubekayo ukuze abantu bakhulume futhi benze lokho abakushoyo. ukuqonda nokuletha imiphumela kuyo yonke imikhakha Inselele iwukuguqula idatha engaphekiwe ibe amasu asebenzayo akhiqiza ukusebenzelana nokufaneleka futhi yingakho kubaluleke kakhulu ukuba nabasebenzi abakhethekile kulo mbono wamasu.
Ngokuka-Edmar Bulla, umsunguli weCroma Group, lolu shintsho emicabangweni ezinkampanini lubalulekile: “Imakethe yokukhangisa ibhekene noshintsho, lapho idatha idlala indima ebalulekile ekudaleni imikhankaso.
Ngokutshala imali kochwepheshe abakwazi ukuhumusha idatha futhi bahumushe ukuziphatha kube amasu okukhangisa, amabhrendi aqinisekisa imikhankaso enembe kakhudlwana eqondaniswe kangcono nokulindelwe yizithameli. Le nhlangano iqinisa ukubaluleka kobuhlakani bemakethe kanye nokuzivumelanisa njalo nezinguquko zezenhlalo nezedijithali. Ama-ejensi anomgomo wokuqonda ibhizinisi njengoba kwenza iklayenti.
