Vula uhlelo lokusebenza, futhi ngeke kuthathe ukuswayipha okungaphezu kokubili ukuze inethiwekhi yakho yokuxhumana nabantu ibonise okuthunyelwe kwevidiyo. Lokhu kungenxa yokuthi kunokuqukethwe okwandayo kule fomethi, nangenxa yokuthi amazinga okubuka nokusebenzisana kumavidiyo amafushane akhuphuka ngezinga elifanayo. Ukuzibandakanya kuwumphumela oqondile we-Foco Radical, isithombe sezemidlalo esikhulu kunazo zonke nenkundla yevidiyo. Ngayo, imali etholwa abathwebuli bezithombe ngokuthengisa amavidiyo abasubathi ababambe iqhaza emicimbini noma ngisho nasekuqeqesheni inyuke ka-13 unyaka nonyaka.
Isidingo sezithombe zamavidiyo sibe nomthelela ekusebenzeni kwenkundla kusukela ngo-2023, lapho abathwebuli bezithombe beqala ukunikeza lezi zinhlobo zezithombe kubasubathi bamanje abangaphezu kwesigidi esi-1 ababhaliswe ne-Foco Radical. Ngaphambi kwalokhu, ezinye izivivinyo zenziwa emicimbini futhi, okubaluleke kakhulu, isistimu yokuqaphela ubuso yathuthukiswa, ibalulekile ekukhangiseni ngevidiyo futhi yaba nomthelela omuhle ekuthengisweni kwezithombe, umkhiqizo oyinhloko wenkundla—okungenani okwamanje.
Lokhu kungenxa yokuthi kusukela onyakeni wokuqala womnikelo kuya ku-2024, inani elikhokhiswa ochwepheshe bezithombe lenyuke izikhathi eziyi-13 ukusuka kumavidiyo wodwa. Uma kuqhathaniswa nekota yokuqala yonyaka odlule, lapho amakhasimende esiteji ayejwayele umkhiqizo, uma kuqhathaniswa nezinyanga ezintathu zokuqala zalo nyaka, ukwanda kwafinyelela ku-1,462%.
Okuthunyelwe kwevidiyo kwaduma okungenani eminyakeni emihlanu edlule. Nge-TikTok boom, i-Meta ikhulise ama-Instagram Reels, yakha umphumela we-domino. Abadali bokuqukethwe kanye nabagqugquzeli bedijithali baqale ukuhlola okuthunyelwe kwamavidiyo kakhulu, futhi ngenxa yalokho, kanjalo nomsebenzisi ojwayelekile. Lolu shintsho ekuziphatheni kwenkundla yezokuxhumana luthinta labo abasebenza ngokuthwebula izithombe. Ngakho-ke, i-Foco Radical ikhulise isibalo sochwepheshe ababhaliswe endaweni yesikhulumi ngama-25% ngonyaka owodwa, isikhathi esifanayo lapho imali engenayo yevidiyo inyuke.
"Imali engenayo abathwebuli bezithombe abaye bayithola ekuthengisweni kwevidiyo ilokhu ikhula kancane kancane. Isidingo sezithombe sizoqhubeka phakathi kwabasubathi, angingabazi, kodwa amavidiyo azoba ngesilinganiso esifanayo esikhathini esithile esizayo. Lokhu kuyiqiniso ikakhulukazi ngoba abasebenzisi bezokuxhumana baya ngokuya bejwayelana nabo, hhayi nje njengabathengi kodwa futhi njengabakhiqizi, ngokunikezwa kalula ukuhlela namuhla, eqhutshwa yi-CEO ye-Focos ye-Mendides ngokwabo.
Ngokwevolumu, uma kuqhathaniswa, amavidiyo njengamanje angaphansi kuka-5% wesamba sevidiyo evezwa yi-Foco Radical yomcimbi wezemidlalo, isibonelo. Nokho, leli phesenti liye likhula kancane kancane. Ngaphezu kwalokho, ividiyo eyodwa ingasiza abasubathi abangaphezu koyedwa. Lolu shintsho luphinde luguqule izinqubo zochwepheshe. Abathwebuli bezithombe nabo bakhiqiza amavidiyo. Futhi bathole inkampani yozakwabo abasha: abathwebuli bevidiyo.
"Kungakhathaliseki ukuthi bayizimfundamakhwela noma abathanda nje ezemidlalo, abasubathi abafuni izithombe ezinhle kuphela kodwa namavidiyo azowathumela ezinkundleni zokuxhumana. Lona umnyakazo ongenawo ukubuyela emuva, futhi uletha izinguquko ezinhle emakethe yezithombe iyonke. Kuphoqa abathwebuli bezithombe ukuthi badlulele ngale kwezithombe, isibonelo, futhi bavule isikhala sabachwepheshe abazinikele ekubukeni ividiyo ukuze bathole ukwabelana okwengeziwe ngemakethe.
