I-e-commerce yomhlaba wonke isendleleni yokufinyelela kumthamo wokwenziwayo we-US$11.4 trillion ngo-2029, okumaka ukukhuphuka okungu-63% kusukela ku-$7 trillion elindelwe ekupheleni kuka-2024. Lesi sibalo sivezwe ocwaningweni olukhishwe namuhla yiJuniper Research, olubeka le ntuthuko ebalulekile kwezinye izindlela zokukhokha (ama-APM), njengama-wallet edijithali, izinkokhelo eziqondile kamuva (i-PbuyBN PL) kanye nezinkokhelo eziya kamuva (i-PbuyBN, inkokhelo manje).
Umbiko ugqamisa ukuthi ukuhlinzekwa kwama-APM kukhule kakhulu ezimakethe ezisafufusa, okudlula izinkokhelo zamakhadi esikweletu kulawa mazwe. Ukuhlaziya kuphakamisa ukuthi izindlela zokukhokha ze-elekthronikhi, zamahhala zishintsha imikhuba yokuthenga, ikakhulukazi phakathi kwamakhasimende angabhange ezimakethe ezisafufusa. Ngakho-ke, abathengisi kufanele bacabangele ama-APM njengesu elibalulekile lokufinyelela abasebenzisi abasha nezimakethe.
"Njengoba abahlinzeki besevisi yokukhokha (ama-PSP) behlinzeka ngama-APM engeziwe, ukutholakala okwanele kwezinketho zokukhokha ekugcineni kwekalishi lomthengi kuyoba okubalulekile ekuthuthukiseni amazinga okuguqulwa kokuthengisa," kusho ucwaningo. Ucwaningo luphakamisa ukuthi ama-PSP angakhuphula ukwaneliseka kwamakhasimende ngokuhlanganisa ukuguqulwa kokuthenga ukuze kuhlangatshezwane nezidingo zabathengi zendawo kanye nezibalo ngobudlelwane nezinkampani zokukhokha zendawo.
E-commerce Transactions
Ngokusekelwe kumaphuzu wedatha we-54,700 avela emazweni angama-60, iJuniper Research ibikezela ukuthi phakathi neminyaka emihlanu, i-70% yezigidigidi ezingama-360 ze-e-commerce transactions izokwenziwa ngama-APM. Ngasikhathi sinye, inkampani ikholelwa ukuthi izinkampani ze-e-commerce zizotshala imali ekuthuthukisweni kwezimpahla ukuze zenze ukulethwa kusebenze futhi kukhange kubathengi, okwengeze inani elithe xaxa emkhakheni.
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