Lolu bhubhane ngokungangabazeki lwaba yinguquko ohlelweni lolwazi lwesifunda. Kodwa kwakungeyona yodwa. Eminyakeni emihlanu ngemva kokuqala kwalolu shintsho olusheshayo, ubuhlakani bokwenziwa buvela njengesisusa esikhulu sesigaba esisha sokuxhumana. Esimeni lapho amagumbi ezindaba enciphile, izinkundla zande, futhi abathengi bokuqukethwe baziphatha njengabaqaphi abazisiwe nabafuna ngamandla, i-AI ishintsha imithetho yegeyimu.
Ukuxhumana eLatin America kunenqubo ejulile yokuchaza kabusha. Imikhiqizo ayisagcini ngokusakaza imiyalezo; manje bancintisana ukuze banakwe ngesikhathi sangempela. Izethameli, ezimthombo wazo oyinhloko wolwazi kuyinkundla yezokuxhumana, zifuna ukucaciseleka, ukuhambisana, namafomethi afanelekile. Ngokusho kocwaningo oluthi " Ukusuka Olwazini Kuya Ekuhlanganyeleni ," olwenziwa yi-Intersect Intelligence, i-40.5% yabasebenzisi esifundeni bathola ulwazi lwabo ngokuyinhloko emithonjeni yezokuxhumana, futhi abangaphezu kuka-70% balandela izitolo zendabuko zendabuko ezisekelweni ezifana ne-Instagram, TikTok, ne-Facebook.
Eqinisweni elisha eligcwele izisusa, amasu okuxhumana adinga ukunemba kokuhlinzwa. Ukuba nedatha akusanele: udinga ukwazi ukuthi ungayihumusha kanjani, uyiguqule ibe yisenzo, futhi wenze kanjalo ngokuqaphela umongo. Yilapho ubuhlakani bokwenziwa bukhombisa khona amandla abo amakhulu. Amathuluzi okuhlaziya imizwa, ukuqapha okuthrendayo, nokufunda okuzenzakalelayo kokuziphatha kwedijithali kusivumela ukuthi sibone amaphethini, sibikezele izimo, futhi senze izinqumo ngokushesha okukhulu. Kodwa, njengoba i-LatAm Intersect PR, i-ejensi yesifunda egxile ekudumeni nasekuxhumaneni ngamasu, iveza, ukwahlulela komuntu kuhlala kungenakushintshwa.
"Singazi ukuthi yiziphi izihloko ezithrendayo noma ezinciphayo, iyiphi ithoni yezwi edala ukwenqatshwa noma isithakazelo, noma iyiphi ifomethi enokufinyelela kakhulu kunethiwekhi ngayinye. Kodwa le datha idinga ukutolikwa. Idatha ikubonisa ukuthi kwenzekeni; imibandela ikubonisa ukuthi wenzeni ngakho, "kusho uClaudia Daré, umsunguli we-ejensi. Uyanezela: "Siphakathi nenguquko engiyibiza ngokuthi i-Communications 4.0. Isigaba lapho i-AI ithuthukisa umsebenzi wethu, kodwa ingangeni esikhundleni sawo. Isivumela ukuthi sibe namasu amaningi, ubuciko bokudala, futhi sisebenze ngedatha ngobuhlakani obukhulu kakhulu. Kodwa umthelela wangempela uyenzeka kuphela uma kukhona abantu abakwazi ukuguqula lobu buhlakani benze izinqumo eziphusile."
Isithunzi asisavikelwe: sakhiwe ngesikhathi sangempela. Imikhiqizo eqondayo lokhu ayizigwemi izikhathi ezinzima—ibhekana nazo ngokusobala. Ekuputshuzweni kwedatha okukhulu kwakamuva eBrazil, inkampani yezobuchwepheshe ibe umthombo obalulekile wabezindaba ngokuchaza ngokucacile ububanzi besigameko. Nakuba izimbangi zayo zikhethe ukuthula, le nhlangano yazuza isisekelo, ukuba semthethweni, nokwethenjwa.
Ubudlelwano nabezindaba bushintshile. Ukwenziwa kwedijithali okusheshisiwe kushiye amagumbi ezindaba emancane, izintatheli zisebenza ngokweqile, neziteshi zihluke kakhulu. Okuqukethwe okukhiqiza inani namuhla yilokho okuqonda lesi simiso semvelo esisha: kufushane, kunenjongo, kuwusizo, futhi kuguquliwe. Inselele akukhona nje ukwazisa, kodwa ukuxhumana.
Ngemva kweminyaka emihlanu kwaqala lolu bhubhane, ngobuhlakani bokwenziwa obudala inkathi entsha, isifunda sibhekene neqiniso elilula kodwa elinamandla: ukuxhumana akukhona nje ukuthatha indawo; imayelana nokukhiqiza incazelo. Futhi kule nkathi entsha, noma ubani ongenza lokhu ngobuhlakani—kokubili okokwenziwa kanye nokomuntu—uyoba nenzuzo yangempela.
