Ukuthengisa akukona nje ukuthengisa. Kuyinqubo eyinkimbinkimbi ehlanganisa izinyathelo ezimbalwa ukuze uwine futhi ugcine amakhasimende. Isigaba ngasinye salolu hambo siyithuba lokudala ukuxhumana nomthengi, okunikeza okungaphezu nje kwemikhiqizo noma amasevisi.
Akukona nje ukuqondana ukuthi izinkampani ezisebenza kahle ezigabeni ezihlukene zohambo lokuthengisa zigqame emakethe. Ucwaningo lwe-Forrester luthole ukuthi izinkampani ezenza kahle ku-CX (Isipiliyoni Sekhasimende) zinamathuba angu-5.7 ngaphezulu okuzuza ukukhula kwemali engenayo engaphezu kwesilinganiso.
U-Alan Nicolas , i-AI yochwepheshe bebhizinisi nomsunguli we-Academia Lendár.IA, uyaqinisekisa lo mkhuba. Kuye, ukugxila ekhasimendeni kuletha izinzuzo eziningi. "Ukuqonda isigaba ngasinye sohambo lokuthengisa kwenza umehluko ekwakheni isu elisebenza ngempela futhi elikhulisa ukuguqulwa. Izinkampani eziphethe lezi zigaba zikwazi kangcono ukuhlangabezana nezidingo zamakhasimende futhi zandise amathuba azo okuphumelela," kusho u-Alan.
Uhambo lokuthengisa lwakhiwe izigaba ezahlukene okuthi, uma ziphathwa kahle, zingaholela ebhizinisini elihle. "Ubuchwepheshe kanye nobuhlakani bokwenziwa buguqula indlela izinkampani ezisondela ngayo kwesinye salezi zikhathi. Lokhu kuholela kudatha ebalulekile futhi kusheshise izinqubo, okuvumela amaqembu okuthengisa ukuthi aqonde nakakhulu ezindleleni zawo, "ubonisa.
Izikhathi ezi-7 ezibaluleke kakhulu ohambweni lokuthengisa
U-Alan Nicolas ubethuthukisa indlela yakhe yokuthengisa egxile kumakhasimende futhi esebenzisa ubuhlakani be-Artificial Intelligence njengozakwabo esigabeni ngasinye senqubo. Usomabhizinisi ukholelwa ukuthi ngokugxila emizamweni yokuhlangenwe nakho komuntu siqu kumthengi ngamunye, kungenzeka ukudala ubudlelwano obuhlala njalo futhi kuholele ekuguquleni okufiswa kakhulu.
Ngakho-ke, uchwepheshe uhlonza izinyathelo ezibalulekile eziyi-7 zokuqinisekisa Isipiliyoni esihle Sekhasimende futhi uqedele uhambo lokuthengisa.
1. Ukuhlonza
Isinyathelo sokuqala ukuhlonza abangase babe amakhasimende. Lokhu kuhlanganisa ukuqoqa idatha nokusebenzisa amathuluzi e-AI ukuhlaziya ukuziphatha kwezithameli eziqondiwe. Kumongo wedijithali, leli phuzu lokuqala liba nokwenzeka nakakhulu futhi libaluleke nakakhulu, njengoba konke ukuchofoza noma ukuxhumana kuguqulwa kube ulwazi.
Ukuhlonza okuholayo kuvumela ithimba labadayisi ukuthi ligxilise imizamo yalo kubathengi okungenzeka ukuthi baqedele ukuthenga. "Ukusebenzisa ubuhlakani bokwenziwa kulesi sigaba kusiza isihlungi sihole ngokunembe kakhudlwana, okuvumela abathengisi ukuthi bagxile emathubeni angokoqobo. Kufana nokuba nekhampasi eqondisa iqembu kumakhasimende afanele, okonga isikhathi nezinsiza," kuchaza u-Alan Nicolas.
2. Iziqu
Ngemuva kokuhlonzwa, kuyadingeka ukuhlukanisa imikhondo, okungukuthi, ukuhlola ukuthi banawo ngempela yini amandla okuba amakhasimende. Lezi zinto zifaka intshisekelo, ukufaneleka kwephrofayili yekhasimende efanelekile, amandla okuthenga, kanye nesikhathi. Lokhu kuhlola kufaka phakathi izenzo ezinjengokuvakasha kwewebhusayithi, imibandela yezibalo kanye nezindawo, kanye nokuhlaziywa kwezimali.
Amakhasimende angaba khona kufanele ahlukaniswe abe izigaba ezintathu: kubanda, okufudumele, nokushisayo. Laba bakamuva yilabo abanamathuba aphezulu okuguqulwa. "Lokhu kuhlukaniswa kusiza ithimba lezokuthengisa ligweme ukuchitha amandla kulabo abangakalungeli ukuthenga. Amathuluzi e-AI angakwazi ukuhlaziya ukuziphatha nokuthenga imilando ukuze abone ukuthi othintana naye usesikhathini esifanele sokuqhubekela phambili, "u-Alan ubonisa.
3. Ukuthintwa kokuqala
Imibono yokuqala iwukuvela okuhlala njalo. Lesi simiso esingaphelelwa isikhathi sifingqa ukubaluleka kwesethulo esimnandi nesisebenzayo phakathi kwenkampani kanye namakhasimende angaba khona. Kungakhathaliseki ukuthi ukhuluma ngomuntu noma ku-inthanethi, ukusebenzisana phakathi komthengisi nomthengi kufanele kuhlale kunenhlonipho futhi kunokuthula.
Lesi sikhathi sibalulekile ekusunguleni uxhumano, ngaphandle kwalokho okungenakwenzeka ukuqhubekela phambili ohambweni lokuthengisa. "Ukuxhumana okuphumelelayo kokuqala kunganquma isithakazelo somthengi. Lokhu kuxhumana kufanele kubonise ukuthi inkampani iyaziqonda izidingo zabo futhi inganikeza izixazululo. Indlela ehlelwe kahle neyomuntu siqu ivula umnyango wobudlelwane bokwethembana nokuhloniphana," kusho u-Alan.
4. Isixazululo
Lesi sinyathelo sibandakanya ukunikeza isiphakamiso esenziwe ngokwezifiso ukuze kuhlangatshezwane nezidingo ezithile zalowo okungenzeka abe yiklayenti. Isethulo sesixazululo singabandakanya ukuboniswa komkhiqizo, iziphakamiso zesevisi ezinemininingwane, noma amasampula aphathekayo, kuye ngohlobo lwebhizinisi kanye nokuthandwa yikhasimende.
Phakathi nalesi sigaba, kubalulekile ukugcina ingxoxo evulekile, ukuqinisekisa ukuthi konke ukungabaza kuyacaciswa. "Ukwenza izethulo zibe ngokwakho ikhasimende ngalinye kukhulisa kakhulu amathuba okuphumelela. Kubalulekile ukuqonda izidingo zekhasimende futhi ubonise ngokucacile ukuthi umkhiqizo noma isevisi ingazixazulula kanjani. Ukusebenzisa izindaba zempumelelo kanye nedatha ephathekayo phakathi nokwethulwa kuqinisa isiphakamiso futhi kudala ukwethembana okwengeziwe. Lapho iklayenti libona ukuthi ikhambi liklanyelwe lona ngokukhethekile, amathuba okwamukela akhula kakhulu," kugcizelela u-A.
5. Ukuxoxisana
Lesi yisikhathi lapho umdayisi kanye neklayenti bexoxa ngemibandela ethile yesivumelwano. Imininingwane efana nenani, izikhathi zokulethwa, imigomo yokukhokha, kanye nokwenza ngokwezifiso okungaba khona kuqondiswe. Ikhono lokuxoxisana lidlulela ngalé kokuthola nje isivumelwano esingcono kakhulu senkampani.
Phakathi nalesi sigaba, kuhle ukufuna ibhalansi. "Umgomo uwukuba ngesikhathi esisodwa uhlangabezana nezidingo zekhasimende futhi uvikele izithakazelo zenkampani, uqinisekisa ukuthi izinhlangothi zombili zanelisekile ngemibandela yokugcina yenkontileka. Ukuxoxisana okwenziwa kahle kungaba umehluko phakathi kokuvala noma ukulahlekelwa isivumelwano. Kubalulekile ukuba nemingcele echazwe ngokucacile," kuphawula u-Alan.
6. Ukuvala
Ukuvala ukuthengisa kuwumvuthwandaba wayo yonke imizamo yangaphambilini, okumelela isikhathi lapho isivumelwano sisemthethweni futhi umsebenzi usuqediwe. Lesi sigaba singase sifake ukusayina izinkontileka, ama-oda okuqinisekisa, noma eminye imicikilisho edingekayo. Isikhathi esidinga ukunakwa kwemininingwane ukuze kuqinisekiswe ukuthi zonke izinyathelo zilandelwa ngendlela efanele.
Kuleli qophelo, umdayisi angakwazi ukwenza isibuyekezo sokugcina semibandela yenkontileka neklayenti ukuze aqinisekise ukuthi akukho ukungezwani noma ukungezwani ngaphambi kokusayina kokugcina. “Ukuvalwa akumaki ukuphela kobudlelwano neklayenti, kodwa kunalokho kuyisiqalo sesigaba esibalulekile sokuqalisa nokusekela, lapho kugxilwa kakhulu ekuhlangabezaneni nokulindelwe yikhasimende nokuqinisekisa ukuguquguquka okushelelayo ekusebenziseni imikhiqizo noma amasevisi athengiwe,” kuxwayisa u-Alan Nicolas.
7. Isevisi yangemuva kokuthengisa
Yilapho ubudlelwano phakathi kwenkampani nekhasimende buqiniswa khona, kuze kuholele ekudluliseleni kwabanye abathengi bakusasa. Lesi sigaba sibandakanya ukulandela ngemuva kokuthenga, ukunikeza ukwesekwa, iziqinisekiso, ngisho nezinhlelo zokwethembeka ukuze kugcinwe umthengi anelisekile.
Ukuhlola osekuvele kungokwesiko kwamakhasimende kungamathuba okuhlonza izindawo okufanele kwenziwe ngcono futhi kuqinise ubudlelwano. “Isevisi yangemuva kokudayiswa ivamise ukunganakwa, kodwa kubalulekile ukuqinisekisa ukuthi ikhasimende liyaqhubeka nokuthenga futhi lincome inkampani kwabanye,” kuphetha uchwepheshe.
Isinyathelo esisodwa ngesikhathi.
U-Alan Nicolas ugcizelela ukuthi ngasinye salezi zikhathi kufanele sihlelwe ngokucophelela futhi sisetshenziswe ukuze kuthuthukiswe ukusebenza kahle kwethimba labadayisi. "Ukuhlanganiswa kwamathuluzi obuhlakani bokwenziwa kuveza inzuzo yokuncintisana, izinqubo zokuzenzakalela kanye nokunikeza idatha okungaba nzima ukuyithola ngenye indlela," esho.
Ngokuphumelela kulezi zindawo eziyisikhombisa ezibalulekile, izinkampani zingasheshisa uhambo lwazo lokuthengisa, zinyuse amanani okuguqulwa, futhi ziqinisekise ukwaneliseka kwamakhasimende. "Lokhu kwenza kube lula ukusungula isisekelo sokukhula okusimeme kunoma iyiphi imakethe," kuphetha i-AI yochwepheshe bebhizinisi.
