Indlela ephakathi kokubuka okuthunyelwe kwe-Instagram nokuqeda ukuthenga ayikaze ibe mfushane. Ngokwedatha evela ku-Brazilian Electronic Commerce Association (ABComm), i-e-commerce yaseBrazil kulindeleke ukuthi ikhule ngo-10% ngo-2025, ifinyelele imali engenayo engu-R224.7 billion, eqhutshwa yinto ekhula ngokushesha: ezentengiselwano zomphakathi. Lo mkhuba uchaza kabusha indlela izitolo eziku-inthanethi ezisebenzisana ngayo namakhasimende azo, kusukela kosomabhizinisi abancane kuya ezinkampanini ezinkulu.
Ngokwedatha evela kwa-Hootsuite, u-58% wabathengi base-Brazilian sebevele bacabangela ukuthenga ngokuqondile ezinkundleni zokuxhumana kulo nyaka. Le nhlangano iguqule i-Instagram, TikTok, kanye ne-WhatsApp yaba iziteshi eziphelele zokutholwa, ukuxhumana, nokuguqulwa, ikakhulukazi emikhakheni efana nemfashini, ubuhle, ukudla, impahla yasekhaya kanye nobuchwepheshe bomuntu siqu. Izitolo eziku-inthanethi azisezona izindawo zodwa futhi manje sezisebenza ngokubambisana nemvelo yomphakathi, njengengxenye yohambo lokuthenga uketshezi oluthe xaxa.
Ukusuka kokuthunyelwe kuye ku-oda ngokuthepha nje okumbalwa
Uhambo lwendabuko, olwaqala ngokusesha ku-Google futhi lwaphetha ngokuphuma kwe-e-commerce, manje luya ngokuya luqala ngokuthunyelwe okuphakanyisiwe, ukusakaza bukhoma, isixhumanisi se-bio, noma indaba exhasiwe. Inhlanganisela yokuqukethwe okubukwayo, ukusebenzelana komphakathi, kanye nokuthenga kalula kwenze inkundla yezokuxhumana yaba isandiso semvelo sesitolo se-inthanethi.
Lokhu kuhlanganiswa kuthuthukiswe izici ezinjengamakhathalogi emikhiqizo ekuthengeni kwe-Instagram, izitolo ezisebenzisanayo ku-TikTok, ama-bot esevisi yamakhasimende ku-WhatsApp, nezixhumanisi zokukhokha eziqondile ezisekelweni ezifana ne-Mercado Pago ne-Pix. Amabhrendi aqonda lokhu okuguquguqukayo angaguqula abasebenzisi ngisho nasesigabeni sokutholwa, asebenzise imali ephusheni yokwenza izinqumo futhi anciphise izigaba zohambo lokuthenga.
Isitolo se-inthanethi esisenhliziyweni yokusebenza
Ngisho nokwenyuka kwezentengiselwano zomphakathi, isitolo se-inthanethi sihlala siwumgogodla womsebenzi wokuthengisa. Kulapho ulwazi lwempahla, ukulandelela i-oda, ukucutshungulwa kwenkokhelo, nokuphathwa kwamakhasimende kubekwe endaweni eyodwa. Inkundla yezokuxhumana isebenza njengamasango aguqukayo, kodwa iyisitolo esiku-inthanethi esisekela ukuqina nokwethembeka kwebhizinisi.
Ngakho-ke, ukutshala izimali ekuhlanganiseni sekubalulekile. Izinkundla zesimanje ze-e-commerce zikuvumela ukuthi uvumelanise imikhiqizo namakhathalogi omphakathi, wenze ama-oda atholwe ngokuzenzakalela ngezinkundla zokuxhumana, futhi ugcine amakhasimende enolwazi mayelana nokulethwa—konke ngaphandle kokushiya i-ecosystem yedijithali. Uketshezi phakathi kwamashaneli yikho okuhlukanisa amabhizinisi ancintisanayo nalawo asasebenza ehlukene.
Amavidiyo, ukusakaza bukhoma, nabadali: izinjini ezintsha zokuthengisa
Ngokuhwebelana komphakathi, okuqukethwe sekuzodlala indima eqondile ekuguquleni. Amavidiyo emiboniso, ukusakazwa bukhoma okunamaphromoshini, kanye nokusebenzisana nabagqugquzeli sekuyizisusa zokuthengisa ezisebenza kahle kakhulu, ikakhulukazi kumasegimenti afana nezimonyo, amagajethi, ukudla kwengcweti, izimpahla zezemidlalo, nokuhlobisa ikhaya.
Ukwethula umkhiqizo ngesikhathi sangempela—kungaba ngomthengisi, umdali, noma omele uhlobo lomkhiqizo—kudala umuzwa wokuphuthuma nokwethembeka okusheshisa ukuthengwa. Izitolo eziningi eziku-inthanethi zitshale imali emicimbini yokwethulwa bukhoma kanye nokuqukethwe okuhlanganyelwe njengengxenye yamasu yamakhalenda azo okuthengisa.
Ukwenza kube ngokwakho kanye nekhono njengempahla
Ngedatha yokuziphatha ekhishwe kumanethiwekhi abo, amabhrendi angenza umuzwa wekhasimende ube ngokwakho ngokunembe kakhudlwana. Lokhu kuhumusha kube izikhangiso ezihlosiwe, izincomo ezenziwe zaba ngezakho ezitolo ze-inthanethi, kanye nokuxhumana okugomelayo. Amathuluzi e-AI aphinde asize ngokuzenzakalelayo komlayezo, amafaneli okuthengisa, kanye nempahla yesikhathi sangempela noma ukulungiswa kwekhathalogi.
I-Agility ingesinye isihlukanisi esiyinhloko. Amabhrendi angakwazi ukushintsha imikhankaso yawo ngokushesha, aphendule kumazwana, futhi alungise izintengo ngokuya ngesidingo yiwo asizakala kangcono ngesivinini esisheshayo sokuhwebelana komphakathi.
Yini ongayilindela ku-e-commerce ngo-2025
Ngokukhula okunamadijithi amabili emkhathizwe kanye nokuziphatha kwedijithali kugxile kakhulu ekululameni, uhwebo lwe-inthanethi lusethelwe ukuba lube yingxubevange kanye ne-multimodal. Izitolo eziku-inthanethi ezihlanganisa kalula nezinkundla zokuxhumana zivame ukuvuna imiphumela engcono kakhulu, kungakhathaliseki ukuthi zisebenza kusiphi isigaba.
Kubathengi, isithembiso siwukuzizwisa okudidiyelwe kakhudlwana, nokushesha kokuthenga okuhambisana nemikhuba yabo. Kosomabhizinisi, inselele izoba yizingcweti zamathuluzi, idatha, namasu ahlanganisa ukufaka uphawu, okuqukethwe, nokuguqulwa—konke kuwindi lokubonisa elilingana nesandla sakho.
