UCorebiz, umhlinzeki oholayo wezinsizakalo ze-e-commerce eLatin America, usevele ehlola amandla e-TikTok Shop, imakethe entsha yesikhulumi ethembisa ukuguqula i-e-commerce eBrazil. Amabhrendi angahlola amathuba alesi siteshi esisha sokuthengisa, esebenzisa amasu aqondene nawe ukuze athuthukise ukuguqulwa.
Isitolo seTikTok sivumela amabhizinisi ukuthi abhale imikhiqizo ngqo endaweni yesikhulumi, ahlanganise ezokuzijabulisa nokuthenga ngamavidiyo amafushane, ukusakaza bukhoma, kanye nokukhangisa okuhambisanayo. Ithuluzi, elenze u-US$32.6 billion emhlabeni jikelele ngo-2024, limele ithuba elibalulekile lemikhiqizo yaseBrazil efuna ukuxhumana nabathengi ngendlela entsha.
I-Corebiz ne-TikTok Shop
Ngokukhula kokwamukelwa kwezentengiselwano zomphakathi, iCorebiz izibeka njengozakwethu wesu lezinkampani ezifuna ukuhlanganisa iSitolo seTikTok ngendlela ehlelekile. Le nkampani inikeza ukwesekwa okuphelele ekudaleni imikhankaso, ukuhlanganiswa kwesitolo, kanye nokuthuthukiswa kwezinhlelo zokumaketha ezigxile ekuguqulelweni kwedijithali.
"Isitolo se-TikTok sizoguqula i-e-commerce ngokuhlanganisa ukusebenzelana nolwazi lokuthenga. Ukuhlanganiswa nabathonya kanye nokumaketha okuhambisanayo kukhulisa kakhulu amandla okuguqulwa. Silungele ukuqondisa imikhiqizo kulolu hambo futhi sandise imiphumela yabo ngaphakathi kwenkundla," kusho uFelipe Macedo, i-co-CEO kanye noMsunguli we-Corebiz.
Amathrendi nezinguquko
E-United States, ama-45% abathengi abasebenzisa i-TikTok Shop bathenga izingubo zokugqoka, kuyilapho ama-44% ethenga ubuhle nemikhiqizo yokunakekela. NgoLwesihlanu Olumnyama lwango-2023, inkundla yenze ukuthengiswa okulinganiselwa ku-$100 million ngosuku olulodwa, okuphinda kathathu imiphumela yonyaka odlule.
EBrazil, lapho abantu abangaphezu kwama-50% abantu basebenzisa i-TikTok, okulindelwe kuphezulu. Osomabhizinisi abancane nabasezingeni eliphakathi bazothola ithuba eliyinhlanhla lokwandisa ukuthengisa kwabo. Ukwamukelwa kwethuluzi kuzokwenzeka kancane kancane, kuqala ngemikhiqizo nabathengisi abakhethiwe futhi kunwebele kubasebenzisi abengeziwe ezinyangeni ezizayo.
Sisebenza kanjani Isitolo seTikTok?
Ithuluzi lihlinzeka ngolwazi lokuthenga oludidiyelwe, olunezici ezimbalwa zokuthuthukisa ukuthengisa:
1. Isitolo esihlanganisiwe: imikhiqizo ingatholakala kuthebhu yokuthenga, kumavidiyo, ukusakazwa bukhoma, kanye nephrofayili yomkhiqizo;
2. Ukuthenga bukhoma: abathengisi baqhuba ukusakazwa bukhoma ukwethula imikhiqizo, baphendule imibuzo futhi bakhuthaze ukuthenga ngesikhathi sangempela;
3. Ubambiswano nabagqugquzeli: abadali bangaphromotha imikhiqizo futhi bathole amakhomishana okuthengisa ngohlelo lobulungu;
4. Ukuphatha okwenziwe lula: inkundla inikeza amathuluzi okulawula i-inventory, ama-oda, nemikhankaso yokumaketha;
5. Ukuhlanganiswa namapulatifomu e-e-commerce: ukusekelwa kwe-Shopify nezinye izixazululo nge-API, okuvumela ukusebenza kahle kwe-omnichannel.
