Ngokuthuthuka kwezobuchwepheshe kanye nobuhlakani bokwenziwa, izinkampani eziningi zenze izinguquko ezinkulu kanye nezinguquko ezibalulekile emabhizinisini azo. Ngokocwaningo olwenziwe yi-IBM ku-"Global AI Adoption Index 2024," i-AI izihlanganisa njengengxenye ebalulekile yokusebenza kwansuku zonke kwezinhlangano. Ngokocwaningo, ngo-2024, ama-72% amabhizinisi omhlaba azobe eseyithathile i-AI, emele ukugxuma okukhulu uma kuqhathaniswa nama-55% aqoshwa ngo-2023.
Ngokwamukela lezi zinqubo ezintsha, zonke izinqubo zenkampani ziyathuthukiswa, kusukela ekuziguquleleni okuzenzakalelayo kwemisebenzi kuya ekuhlaziyeni okuyinkimbinkimbi kokubikezela. Ngakho-ke, imikhakha efana nezezimali, ukudayisa, ukunakekelwa kwezempilo, kanye nokukhiqiza ihamba phambili kulokhu kuguquguquka, ivuna izinzuzo zezinhlelo ezihlakaniphile ezikwazi ukucubungula idatha enkulu, ukuhlonza amaphethini, nokwenza izinqumo zamasu ngesivinini nokunemba okungakaze kubonwe ngaphambili.
KuGustavo Caetano, i-CEO kanye nomsunguli we -Samba , ukwenza kube ngokwakho kungenye yezinzuzo ezinkulu ezinikezwa yi-AI. "Ngokuhlaziya umthamo omkhulu wedatha ngesikhathi sangempela, izixazululo ze-AI zingakwazi ukuqonda ukuziphatha kwabathengi futhi zinikeze okuhlangenwe nakho okuhambisana nalokho abakuthandayo kanye nezidingo zabo. Leli khono lokwenza isevisi ibe ngeyakho ngesilinganiso esikhulu lenyusa izinga lokuguqulwa, kanye nokuqinisa ubudlelwano phakathi komkhiqizo nomthengi, ukukhuthaza ukwethembeka nokuthuthukisa isithunzi senkampani emakethe," uyahlaziya.
Uma kuxoxwa ngokusetshenziswa kwalobu buchwepheshe emkhakheni wemicimbi, le ndlela ayigcinanga ngokuthuthukisa kakhulu isikhathi sesevisi kodwa futhi inyuse amanani okuguqulwa ngokunikeza ukwesekwa komuntu siqu nokusheshayo. "I-chatbot iyakwazi ukuqonda inhloso yomsebenzisi, iphendule imibuzo eyinkimbinkimbi mayelana nemicimbi, izihlalo, nezintengo, futhi iqondise ikhasimende ngokuqhubekayo kuyo yonke inqubo yokuthenga. Ngale ndlela, i-AI ivumela ukucubungula umthamo omkhulu kakhulu wokwenziwayo ngokunemba okukhulu, okuholela ekwenyukeni kokuthengisa nokwaneliseka kwamakhasimende," ukhomba u-Gustavo Soares, i-COO ethi I-Express yokuthenga i-auto ne-Express yokuthenga ithikithi le-Bil inikezela ngesixazululo esizenzakalelayo. abaphathi.
Lapho sixoxa nge-AI ezinkampanini, asikwazi ukuziba isihloko seMental Health. Ngokusetshenziswa kwe-NR-1, esungula imihlahlandlela yempilo yengqondo yabasebenzi, izinhlangano bezitshala imali kumathuluzi afana nama-chatbots, ahlinzeka ngendawo yokulalela okusebenzayo nokomuntu siqu kwabasebenzi. Umgomo we-EmpatIA uwukuba indawo yokwesekwa yangempela nefinyelelekayo ezinkampanini. Yindawo lapho izisebenzi zingakhuluma futhi zizwakale, ngaphandle kokwahlulela, ngaphambi kokuba ukucindezeleka ngokomzwelo kukhule. Isixazululo senza ubudlelwano bube ngumuntu, sisiza i-HR, futhi sinomthelela ekuthotshelweni kwezidingo zomthetho, njenge-NR-1,” kusho u-Rafael Sanchez, oyi-CEO nomsunguli we- Evolução Digital , inkampani yezobuchwepheshe enezixazululo ze-Artificial Intelligence esetshenziswa ekusebenzeni kahle kwebhizinisi ngokuzenzakalelayo nabasizi bangempela bama-SME (Amanethiwekhi Amabhizinisi Amancane Naphakathi), kanye nama-freelancers.
Olunye udaba olubucayi futhi olubaluleke kakhulu ukuziphatha nokungafihli ekuphathweni kwedatha eqoqwe nge-AI. Ngalo mqondo, kunezixazululo emakethe ezifuna ukuthuthukisa imisebenzi futhi zinikeze i-LGPD (Brazilian General Data Protection Law) ukubonisana nokuthobelana kwezinkampani zabo bonke osayizi. NgokukaRicardo Maravalhas, i-CEO nomsunguli we -DPOnet , inkampani injongo yayo kuwukwenza intando yeningi, i-othomathikhi, nokwenza lula uhambo lokuthobela i-LGPD, i-AI ilapha ukuhlala. "Izinkampani zifuna izixazululo ezishesha futhi ezifinyeleleka kalula. Ngamathuluzi e-AI, kungenzeka ukwenza ukuhlaziya kwesikhathi sangempela kwezidingo kanye nezingqinamba. Ngaphezu kwalokho, ukutshala izimali ezixazululweni ezikhethekile akusizi nje izinkampani ukuthi zihambisane nomthetho futhi zigweme izinhlawulo, kodwa futhi zinamandla ekuvikeleni isithunzi sabo, "kugcizelela i-CEO.
Ukusetshenziswa kobuhlakani bokwenziwa ezindaweni zezinkampani nakho kuguqule indlela imihlangano eqhutshwa ngayo. Namuhla, sinabasizi bomhlangano abanamandla e-AI, abazuza ukuvelela emisebenzini yokuzenzakalela njengokubhala izinkulumo, ukuhlonza izihloko ezibalulekile, ukufingqa izinqumo, ngisho nokwabela ababambiqhaza imisebenzi. "Lezi zixazululo zivumela izinkampani ukuthi zibe nokuphathwa kolwazi olwabiwe ngokulinganayo, futhi ukusuka lapho, ziphinde zizuze ubunikazi bokuqukethwe ezikuthumela emakethe. Ngaphezu kwalokho, amathuluzi alolu hlobo asiza ukonga isikhathi nokuqinisekisa ukuthi ulwazi olufanele lurekhodwa ngokunembile futhi kwabelwane ngalo," kukhombisa uRodrigo Stoqui, Umphathi Wezwe we- tl;dv .
Ekugcineni, ngokwanda kobuchwepheshe, umthwalo wemfanelo wezinkampani wokuqinisekisa ukuphepha kwedijithali nawo uyakhula. U-Paulo Lima, i-CEO ye- Skynova , inkampani ekhethekile ngezixazululo zefu, i-imeyili yenkampani, nokuphepha kwedijithali, uchaza ukuthi ukuqoqwa okukhulu nokucubungula idatha kudinga izindlela eziqinile zokuvikela ubumfihlo bomsebenzisi nokuvimbela ukuvuza kolwazi olubucayi. "Kulesi simo, amathuluzi e-AI agxile ekuvikelweni kwedatha azuze amandla, ikakhulukazi ngenxa yokuthi anikeza ukuxilonga okusheshayo, izexwayiso ezizenzakalelayo, nemibiko eyenza isinyathelo sokuvimbela," uyahlaziya.

