I-Topsort, okuyinkampani yomhlaba wonke esebenza nge-Retail Media, ithole utshalomali olusha oluvela ku-W23 Global, isikhwama semali yamazwe ngamazwe esisekelwa abathengisi bezitolo ezinkulu ezinhlanu emhlabeni: i-Tesco, i-Ahold Delhaize, i-Woolworths Group, i-Empire Company Limited/Sobeys Inc., ne-Shoprite Group.
Ukutshalwa kwezimali kuqinisa inqubekelaphambili ye-Topsort ekudaleni amamodeli asebenza kahle kakhulu okuthi abathengisi, amabhrendi, nama-ejensi avula kanjani futhi alinganise imidiya ekuthengisweni. Komsunguli kanye ne-CEO u-Regina Ye, ukutshalwa kwezimali kuphawula isigaba esisha somkhakha. "I-Retail Media ingena enkathini yayo ye-AI neyezinga, lapho abathengisi, izimakethe, kanye nemikhiqizo ingasebenza endaweni ehlala ijwayelekile futhi esobala. Ukwesekwa okuvela ku-W23 Global kusheshisa umgomo wethu wokuqhuba izinto ezintsha nokusebenza kahle kulo lonke uchungechunge," usho kanje.
I-W23 Global itshala imali ezinkampanini ezifana ne-Topsort, ezishintsha ukuthengisa ngobuchwepheshe. Ngokusho kuka-CEO u-Ingrid Maes, "I-Topsort yenza lula imidiya yokudayisa endaweni ekhula ngokushesha. Ubuchwepheshe bayo endalini engabhidiyo buvumela ukwanda kwamanethiwekhi emidiya futhi iqinisekisa ukuthi abathengisi abaningi bafinyelela izethameli ezifanele ngokuphumelelayo."
Ngo-2025, i-Topsort yandisa ukufinyelela kwayo emhlabeni wonke futhi yaqala ukunikeza izixazululo eziphelele kumikhiqizo, abathengisi kanye nezimakethe. Intuthuko yakamuva ihlanganisa amathuluzi axhuma abakhangisi eziteshini ezihlukene, efaka izimpawu zesitolo kudijithali ngokugxila kubumfihlo, futhi asebenzise izindlela zokuthuthukisa ezisekelwe ku-AI.
Ingqalasizinda ye-Topsort isekela ukwenza imali kwabathengisi abakhulu emhlabeni wonke, ivumela amafomethi afana nezikhangiso ezixhasiwe, izibhengezo, nemidiya engaphandle kwekhaya ngaphandle kokudinga imizamo ebalulekile yobunjiniyela. Ngokuka-Regina Ye, "ngokulinganisa nokuzenzakalelayo, i-Topsort isekela ukwakhiwa kwe-ecosystem ye-Retail Media elula, exhumeke kakhulu, futhi egxile emiphumeleni."
