Ngokuthandwa kobuhlakani bokwenziwa, ukushintsha imikhuba yabathengi, kanye nokucindezela okwandayo kwemiphumela ephathekayo, ukumaketha kwedijithali kungena esigabeni esisha sokukhiqiza okuhlakazekile kancane kanye namasu agxile emalini engenayo, umnyakazo osevele ubonwe yi- PX/BRASIL , i-ejensi emisha nehlanganisiwe yokuthengisa, emsebenzini wayo nezinkampani ze-B2B. Ngokusho kwe-HubSpot, ngaphezu kwama-41% ochwepheshe kulo mkhakha bakala impumelelo yesu labo lokuqukethwe ngokuthengisa. Phela, leli su liqondisa ikhasimende ohambweni olulisiza ukuthi lithathe isinqumo sokuthenga.
Inselele yezinkampani manje ukuxhuma ukumaketha nokuthengisa eduze nomgomo ofanayo - ukukhiqiza ipayipi elifanelekayo, elibikezelwe, nelinokwehla -Rico Araujo , i-CEO ye-PX/BRASIL , lolu shintsho ludinga ukuguqulwa kwengqondo ngaphakathi kwezinkampani. "Ukumaketha kwedijithali akusekho nje ukuheha izivakashi. Ngo-2026, kufanele kube indlela ecacile phakathi kwesithunzi nemali engenayo. Okuqukethwe kuhlala kuyisisekelo, kodwa ukugxila kuyashintsha ukuze kubuyele ekutshalweni kwezimali kanye nomthelela oqondile kufaneli yokuthengisa," uyachaza.
Ngezansi, uchwepheshe ubala amathrendi amahlanu amakhulu okufanele achaze kabusha ukumaketha kwedijithali onyakeni ozayo:
1. Ukumaketha kwedijithali nge-ROI esikhungweni: awasekho amamethrikhi ayize.
Ukubonakala, ukuthanda, nokubukwa kwamakhasi kunenzuzo kuphela uma kuyingxenye yohambo olunendawo ecacile: ukuguqulwa. Ngo-2026, ukumaketha kwedijithali kudinga ukufakazela umthelela oqondile ezinhlosweni zebhizinisi, futhi lokhu kwenzeka kuphela uma kuxhunywe ku-CRM nethimba labadayisi.
2. I-Artificial Intelligence enenjongo: ama-ejenti anika amandla iqembu labantu.
I-AI iyekile ukuba yithuluzi elizenzakalelayo futhi isiphenduke uzakwethu wamasu. HubSpot's 2025 " , ama-66% abaholi bezentengiso babika ukuthi sebevele basebenzisa i-AI emsebenzini PX , isibonelo, ama-ejenti obuhlakani bokwenziwa adalelwa iklayenti ngalinye futhi asebenza nethimba lochwepheshe ekuthuthukisweni kwephrojekthi. Bahlela ucwaningo, bahlele idatha, futhi bakhiqize izinto ezihlosiwe ezifana nemibhalo, imibhalo, izithombe, namavidiyo, konke okuhambisana nesu lebhizinisi futhi kuqinisekiswe ngochwepheshe.
3. Okuqukethwe njengempahla ethenjwayo: ubufakazi obengeziwe, isithembiso esincane
Ngokukhula kolwazi olunganembile kanye ne-AI ejwayelekile, okuqukethwe okuthembekile kuzoba umehluko omusha oqhudelanayo. Izifundo zomhlaba wangempela, amavidiyo angemuva kwesigcawu, ubufakazi bokuxhumana nabantu, nezinto zobuchwepheshe zizobaluleka kakhulu kunemisho ekhangayo. Amabhrendi akhiqiza okuqukethwe ngokujula, inhloso, kanye nobufakazi aheha abaphambili abafaneleke kakhulu futhi anciphise i-CAC (Izindleko Zokutholwa Kwekhasimende).
4. Iziteshi eziningi ezinenjongo: inkathi ye-orchestration ehlakaniphile
Amaphodikhasti, amavidiyo amafushane, izindatshana, ukusakaza bukhoma, nama-imeyili kufanele ahlanganyele. Okuzozihlukanisa wukuvumelana phakathi kwamafomethi, hhayi ukuba khona nje. Ukusebenzisa kabusha, ukuzivumelanisa nezimo, kanye nokusabalalisa okuqukethwe okunesu yikho okukuguqula kube nomthelela.
5. Ukuthengisa + Ukuthengisa: ukuphela kwemisebenzi ehlukene.
Ukumaketha kwedijithali ngaphandle kokuxhumana nokuthengisa kuba okuqukethwe kwe-ejensi yokuthengisa. Ngo-2026, amaqembu ezentengiso adinga ukuba ingcweti yokucabanga kwefaneli, aqonde isikhathi sokuthenga, futhi asebenze ndawonye nethimba labadayisi. Ukuhlanganiswa kwe-CRM akusakhethwa; yingqalasizinda eletha imiphumela.
Ku- Rico Araujo , lokhu kuhlangana kuzoba yisici esinqumayo sempumelelo yezinkampani ngonyaka ozayo. "Singena enkathini lapho ukuthengisa nokuthengisa kufanele kusebenze njengento eyodwa. Izinkampani ezikwazi ukuhlanganisa idatha, amasu, nokwenza ngendlela ehlelekile yizona ezikhula kakhulu ngo-2026," ephetha.
