I-e-commerce yaseBrazil ihlangabezane nonyaka oyinselelo ngo-2023, ngemizamo yokukhwabanisa engaphezu kwezigidi ezingu-3.7 eqoshwe kuma-oda okuthengisa aku-inthanethi angu-277.4 million, ngokombiko we-ClearSale. Imizamo yokukhwabanisa imele u-1.4% wemiyalo, isamba sika-R3.5 billion. Isilinganiso samathikithi salokhu kukhwabanisa sasingu-R$925.44, okuphinda kabili inani lesilinganiso sama-oda asemthethweni.
Omakhalekhukhwini bahole emizamweni yokukhwabanisa e-Brazil, izehlakalo ezingu-228,100, kulandele ezokuxhumana (221,600) nemikhiqizo yobuhle (208,200). Ezinye izigaba ezithintekile zihlanganisa amateku, izinto zasendlini, izinto zemidlalo, ifenisha, ama-TV/amamonitha, amafriji/amafriji, nemidlalo. Ukukhwabanisa kugxile ekuthengisweni kabusha kalula, imikhiqizo yenani eliphezulu, okugqamisa ukuthi asikho isigaba esingavikelekile.
Ukuze kuliwe nokukhwabanisa, izinkampani kufanele zisebenzisa izinqubomgomo zokuphepha zangaphakathi, ziqeqeshe abasebenzi ngezinqubo ezinhle ze-cybersecurity, futhi ziqinisekise ubuqiniso bamawebhusayithi nama-imeyili ngaphambi kokuhlinzeka ngolwazi olubucayi. Kubalulekile ukusebenzisa ukubethela ukuze uvikele idatha futhi utshale imali ezisombululweni zokulwa nokukhwabanisa kanye namathuluzi okuvikela ulwazi, njengezindonga zokuvikela, ukuvikela ekuhlaselweni kwe-inthanethi nokunciphisa ubungozi bezezimali.
UDaniel Nascimento, Inhloko Yezokuthengisa kwaSoluti, ugcizelela isidingo sokutshala imali ekuvikelekeni kwedijithali. "Izinkampani zaseGoiás nakuyo yonke iBrazil zidinga ukuthuthukisa amasu azo okuphepha ngokutshala imali ekuqeqesheni nasekuqwashiseni abasebenzi, kanye namathuluzi okuphepha. Ngaphandle kwalokhu, ukulwa nabahlaseli kusengozini kakhulu, cishe kuyindaba yenhlanhla, "kusho uNascimento.
U-Soluti, umholi emakethe yezitifiketi zedijithali e-Brazil, unikeza izixazululo zobuchwepheshe ezisiza izinkampani zigweme ukukhwabanisa futhi ziqinisekise ubuqiniso bokwenziwe. I-Nascimento igcizelela indima ebalulekile yemfundo yedijithali ekunciphiseni ukukhwabanisa. "Kubalulekile ukuqeqesha iqembu ukuze likwazi ukuhlonza ukuhlasela. Umuntu onolwazi anganqanda ukuhlasela futhi akuvimbele ukuthi kusabalale ngokwazisa abezokuphepha benkampani noma ithimba le-IT."
Naphezu kwezixazululo ezikhona, amabhizinisi amancane naphakathi nendawo abhekana nezinselelo ezinkulu ekusebenziseni lezi zinyathelo. "Inselelo enkulu ukuthi izinkampani eziningi namanje azikabuqondi ubunzima balesi simo futhi azizimisele ukuzivikela. Abaphathi abaningi bakholelwa ukuthi ngeke bahlaselwe ngenxa yobukhulu benkampani yabo, okubenza 'bengaqaphile' futhi kubenza babe sengozini yokuhlaselwa okungadala umonakalo omkhulu," kuxwayisa uDaniel Nascimento.
Ukwenyuka kwemizamo yokukhwabanisa ku-inthanethi e-Brazil kugqamisa isidingo esiphuthumayo sezinyathelo zokuphepha eziqinile zedijithali. Njengoba ukuhlasela kwe-inthanethi kuya ngokuya kuba yinkimbinkimbi, ukutshala imali kwezobuchwepheshe nemfundo kubalulekile ukuze kuvikelwe amabhizinisi nokuqinisekisa ukwethenjwa kwabathengi kwezentengiselwano nge-inthanethi.
