Isidingo esikhulayo sabathengi phakathi noLwesihlanu Olumnyama sidala indawo egcwele amathuba okuthi imikhiqizo isungule amasu abo. Ngokusho kwe-PiniOn, inkampani yocwaningo lwemakethe egxile kwidatha yokuncintisana neyokuziphatha, ama-58% ama-Brazilians ahlose ukuthatha ithuba losuku ukuze athenge ngo-2025.
Uma kubhekwa ukubaluleka kosuku, ochwepheshe bagqamisa imininingwane engu-8 ebalulekile yeBlack Friday. Zihlole:
- I-AI njengozakwethu onamasu ekuhwebeni kwe-e.
"I-Artificial Intelligence iguqula indlela ukuthengisa nohwebo lwe-elekthronikhi olulungiselela ngayo usuku. Ngokuhlaziya amathrendi nokuhlonza amaphethini okuthenga, kuvumela imikhiqizo ukuthi iqonde kusengaphambili ukuthi yimiphi imikhiqizo ezoba nesidingo esiphezulu futhi ilungise hhayi nje uhlu lwazo lwamagama kuphela kodwa namasu ayo. Lokhu kusho ukubikezela okwengeziwe esikhathini esimakwe ukuncintisana okuphezulu kwe-e-commerce," kusho u-Juliana Vital, i-Chief Revenue Revenue , i-Global Revenue Officer ye -Global Revenue Intelli idatha enkulu kanye ne-AI ukuguqula idatha ibe imininingwane yabathengisi nemikhiqizo emikhulu.
Ngokusho kwesikhulu, ukusetshenziswa kwe-AI kudlula ukubikezela kwesidingo; ichaza kabusha ukuthi amabhrendi aqhudelana kanjani ezimakethe . "Ubuchwepheshe busivumela ukuthi siqonde ukuziphatha kwabathengi ngesikhathi sangempela futhi silungise ngokuzenzakalelayo amanani, izincazelo, nezikhangiso ngokuvumelana nezinguquko zemakethe. Ngale ndlela, izinkampani zithola ukushesha ukusabela kumathrendi futhi zizibeke ngendlela ehlelekile ekusesheni, okwandisa ukubonakala nokuguqulwa phakathi no-Black Friday," uyanezela.
- Izinto ezisebenza kahle kakhulu nokudiliva
Ukuze kusingathwe umthamo wama-oda, i-nstech , inkampani yesofthiwe enkulu kunazo zonke e-Latin America, inikeza izixazululo ezingaphezu kwe-100 ezisiza izinkampani ukuthi zithuthukise ukusebenza kwazo, ikakhulukazi ngezikhathi zesidingo esikhulu njenge-Black Friday. Enye yazo iFrete Rápido (Fast Shipping), ithuluzi elenza lula ukuphathwa kwezokuthutha kwezohwebo nge-e-commerce. Le nkampani igqamisa izici ezinjengokulandelela iziteshi eziningi, izingcaphuno ezisheshayo, nokuhlolwa kwempahla. Ngaphezu kwalokho, isiteji sivumela ukuhlanganiswa kwevolumu nokuphathwa kwamatafula okuthumela. Lokhu kusiza ukulawula ukusebenza, ukuqinisekisa ukusebenza kahle okukhulu ekulethweni komkhiqizo.
- Ukuvimbela ukukhwabanisa kwedijithali
I-Nethone isixazululo sokuthola ukukhwabanisa kwedijithali, inikeze amathiphu ukuze amabhizinisi nabathengi baqaphele ngalolu suku: ukucwaninga izintengo kusengaphambili, ukuqinisekisa ukuthi kunengqondo yini ukwamukela okuqukethwe okuvela enkampanini ethile, ukuqinisekiswa kwezinto eziningi, ukuqonda ukuziphatha komsebenzisi, ukusebenzisa amakhadi abonakalayo, nokuqinisekisa izixhumanisi zokukhokha.
Ezohwebo nge-inthanethi nezimakethe, ngokudinga izici eziningi zokuqinisekisa, njengamagama ayimfihlo, amathokheni, ne-biometrics, izinkampani zingakha izendlalelo ezengeziwe zokuphepha, zenze impilo ibe nzima kakhulu kubakhwabanisi. Ukuqonda ukuziphatha komsebenzisi nakho kungenzeka ngamathuluzi okuhlaziya ukuziphatha asebenzisa ama-algorithms athuthukisiwe ukuhlonza amaphethini okuziphatha, njengezikhathi zokufinyelela ezijwayelekile, izindawo ezisetshenziswa njalo, kanye nendlela umsebenzisi asebenzisana ngayo nesixhumi esibonakalayo. Lokhu kuvumela ukutholwa kwemisebenzi esolisayo nesenzo ngaphambi kokuthi kwenzeke umonakalo.
- Lula uhambo lokuthenga.
Esikhathini esiqhudelana njengoLwesihlanu Olumnyama, kubalulekile ukubeka imephu uhambo oluphelele lwekhasimende futhi ulungiselele isinyathelo ngasinye salokho okwenziwayo. "Ngihlala ngiqala ngokuhlaziya lapho amaphuzu okukhungatheka akuphi ohambweni lokuthenga. Isibonelo, uma ikhasimende linenkinga yokwenza inkokhelo, ukuthola ulwazi kuwebhusayithi, noma ngisho nokusekelwa, isu lakho alisheshi njengoba kufanele libe njalo, futhi yisikhathi sokunikeza izixazululo ezisheshayo nezisebenzayo ukuze ugweme ukulahlekelwa amathuba. Ukugcina ukugeleza kulula kungenye into ebalulekile. Ingabe uzibonile lezi zinyathelo ezide zokuyeka ukulahla? imfihlo iwukwenza kube lula ngangokunokwenzeka, ukwenza yonke into ibe lula futhi iqonde ngqo Izithiyo ezimbalwa, makhulu amathuba okuthi umthengi aqedele ukuthenga,” wabelana no-André Cruz, oyi-CEO ye- Digital Manager Guru , inkundla yokukhokha egcwele ku-inthanethi nokuphathwa kokuthengisa.
- I-data intelligence yemisebenzi yokukhokha
Ngokunwetshwa kokuthenga ku-inthanethi futhi, ngenxa yalokho, ukusetshenziswa kwezindlela zokukhokha zedijithali, ukuphuma kungaba umsebenzi oyingozi ezinkampanini. Ngakho-ke, ukuba nezixazululo ezingakhomba ukukhwabanisa okungenzeka kube khona ngesikhathi lapho umthamo ukhula ngamandla kubalulekile empumelelweni yomthengisi.
Njengoba u-Danilo Coelho, Umqondisi Wemikhiqizo Nedatha e -Quod , inkampani ye-datatech eshintsha idatha ibe ubuhlakani ukuze kuthathwe izinqumo, echaza, "enye yemikhuba evame kakhulu yabakhwabanisi iwukuba ukusizakala ngezingqinamba kumathuluzi okukhokha. Ngakho-ke, kubalulekile ukusebenzisa izixazululo ezisebenzisa ama-algorithms ukuze kuqinisekiswe ukuthenga ngesilinganiso esikhulu, ngaphandle kokwenza ukuhlaziya kwanoma yisiphi isikali esidinga ukukhiqiza noma yikuphi ukuphepha. ukushesha nokunemba, ukuvikela ekukhwabaniseni kuyilapho kwenziwa inqubo yokuthengisa ibe uketshezi, ukuvimbela umthengi ekulahleni inqubo yokukhokha,” uyachaza.
- Ucwaningo lwemakethe njengozakwethu onamasu
Ukuqonda lokho abathengi abakufunayo - nokuthi bafuna nini - kungenye yezinselelo ezinkulu ekuthengiseni namuhla. Kulesi simo, ucwaningo lwemakethe luba uzakwethu onamasu, olunikeza idatha yesikhathi sangempela esiza izinkampani zichaze ukuziphatha, zibikezele amathrendi, futhi zenze izinqumo eziphephile. NgoLwesihlanu Olumnyama, lokhu kuqonda kwezithameli kubalulekile ekulungiseni amasu, ukubeka amanani, nokudala izenzo zokugomela, ukugwema ukumosha nokwandisa imiphumela.
Ngokusho kuka-Talita Castro, i-CEO ye -PiniOn , inkampani yocwaningo lwemakethe ekhethekile ngedatha yokuncintisana nokuziphatha, ucwaningo yilokho okuvumela ama-brand ukuthi enze izinto ngokuhlakanipha nangokushesha. "Idatha efanele yembula amathuba avame ukunganakwa. Uma izinkampani zilalela abathengi futhi zihumusha lokhu kufunda kumasu, zithola ukunemba, ukuhambisana, kanye nenzuzo yokuncintisana, ikakhulukazi ngezikhathi zemisebenzi yokuthengisa ephezulu, njenge-Black Friday, "isikhulu sigcizelela.
- Ukulungiselela izitolo ezibonakalayo zamaholide nezikhathi ezikhethekile.
Impumelelo ekuthengisweni kwezinto ezibonakalayo ngezikhathi zokuthenga eziphakeme kakhulu incike ekuhleleni okuningiliziwe nasekuhleleni. Ku-André Seibel, i-CEO ye -Circuito de Compras, isikhungo sezitolo esikhulu kunazo zonke esidumile e-Latin America, ukulawula okusebenzayo kwe-inventory kuyisinyathelo sokuqala. Ukuqinisekisa ukuthi imikhiqizo efunwa kakhulu iyatholakala kuvimbela ukuthengiswa okulahlekile futhi kuthuthukisa ulwazi lwamakhasimende. Ngaphezu kwalokho, ukunaka kwesakhiwo sesitolo, kusukela ekubonisweni komkhiqizo kuya kuzimpawu ezifanele, kwenza umehluko ekuheheni nasekuheheni abathengi.
Ngokusho kwesikhulu, elinye iphuzu elibalulekile ukuqeqesha ithimba labadayisi, libalungiselele ukunikeza isevisi esheshayo, ezwelayo ngolwazi lomkhiqizo. Yilapho futhi ukuqonda kwamasu kwemikhawulo yokuguquguquka kwentengo kungena khona, kuqinisekisa ukuncintisana ngaphandle kokubeka engcupheni umkhawulo wenzuzo. "NgoLwesihlanu Olumnyama, yonke imininingwane ibalulekile: kusukela ku-inventory kanye nokubukeka kwesitolo kuya kusevisi yamakhasimende kanye nenqubomgomo yentengo. Konke lokhu kuthinta ngokuqondile ukwaneliseka kwamakhasimende nokusebenza kokuthengisa," uyachaza.
8. Ukuthenga okungenamthungo nokunembile nge-Wayfinding.
Ngezikhathi eziphakeme njengoLwesihlanu Olumnyama, izitolo ezibonakalayo zingaba izindawo ezinesiphithiphithi, zilimaze ulwazi lomkhiqizo futhi ngenxa yalokho zinciphise amathuba okuthengisa. Ukuze ugweme lesi simo, umqondo wokuthola indlela—empeleni ubuciko bokuqondisa abantu ngendlela enembile emkhathini—ubalulekile ekwakhiweni kwesitolo. “Isu lokuxhumana elihlelekile elibonakalayo nesipiliyoni aliqondisi nje kuphela umthengi ngokucacile nangokuqondile kumaphromoshini afiswayo, kodwa futhi lihlela ukuhamba kwabantu, linciphise imigqa, futhi lidale okuhlangenwe nakho kokuthenga okumnandi nokusebenza kahle,” kuchaza uSilvia Kanayama, imenenja kanye nozakwethu kwa-Agência DEA. "Ngokuhlela imizila yesikhashana ehlakaniphile nokugqamisa amaphuzu athakazelisayo endaweni ebonakalayo, ukuthola indlela kunganciphisa ukungqubuzana futhi kudale indawo ethokozisayo nenembile, kuthuthukise okuhlangenwe nakho okuhle okuthonya ukuthengisa ngokuqondile."
