I-KaBuM ! – ukuhweba nge-inthanethi okukhulu kwezobuchwepheshe nemidlalo eLatin America – ibambe i-Black Friday yayo enkulu kunazo zonke ngo-2024. Kulo nyaka, umkhankaso waqala ngisho nangaphambi kwalokho, ngeminikelo enikezwa kusenesikhathi kusukela ngo-Okthoba kanye namasu ahlukahlukene asondeza umthengi. Umphumela awuzange uhluke: lo mkhiqizo ukhule ngo-17% ekuthengisweni okuphelele ngoLwesine (28) nangoLwesihlanu (29) kuphela, uma kuqhathaniswa ne-Black Friday yonyaka odlule. Izaphulelo zifinyelele ku-90% ezigabeni ezifana nehadiwe, amakhompyutha, izinto ezisetshenziswayo, amakhonsoli nemidlalo, ama-smartphone nokunye okuningi. Abathengi nabo bazuze ochungechungeni lwezinzuzo ezifana nokuthunyelwa kwamahhala, izinkokhelo zezitolimende ngezitolimende ezingafika ku-10 ezingenanzalo, isaphulelo esingu-15% ezinkokhelweni nge-PIX kanye namakhuphoni engeziwe.
Okuvelele kakhulu kwakuyi-daughter yamanje, i-PlayStation 5. Njengoba ukuthengiswa kwayo kuphakeme ngokuphindwe kasithupha kunonyaka odlule futhi kuzihlanganisa njengomthengisi omkhulu wekhonsoli eBrazil, uma imikhiqizo iyonke ibingabekwa ndawonye ingafinyelela ukuphakama okulingana ne-Eiffel Towers engu-59, etholakala eParis. Le nto yaze yathengiswa ngentengo ephansi kakhulu emakethe, ngaphansi kwama-reais angu-3,000 ngesikhathi se-Black Friday, futhi yaphinde yanikeza isaphulelo sama-reais angu-300 esengeziwe kubathengi ngoLwesine olwedlule (28). Enye into efiselekayo yonyaka kwakuyizincwadi zamabhuku. I-e-commerce ithengise okulingana nezinkundla zebhola ezingu-15 ngalo mkhiqizo kuphela.
“Umsebenzi wethu kwakuwukwenza lokhu kube yiBlack Friday enkulu kunazo zonke, futhi sikwenzile! Phakathi nalesi sikhathi, iKaBuM! inethuba lokunikeza amadili angaphezu kwalokho umphakathi owawukulindele, kanye nethuba lokuthuthukisa ngisho nezinto ezifiselekayo. Silungiselele uhlu lwethu lwezinto unyaka wonke futhi saletha okunikezwayo ukuze amakhasimende ethu akwazi ukusizakala ngokugcwele,” kusho uJulio Cesar Trajano, i-CEO yeKaBuM!.
Isigaba esisodwa esithole ukukhula okuhle kokuthengisa kwakuyi-hardware, okukhuphuke cishe ngo-10% ngoLwesine olwedlule nangoLwesihlanu, uma kuqhathaniswa no-2023. Imikhiqizo ethengisiwe futhi ethunyelwe ngqo yi-brand (1P) ibhalise ukwanda ngo-14% phakathi naleso sikhathi. Phakathi naleso sikhathi, imakethe ye-KaBuM!, eyakhiwe ngabalingani abathengisa epulatifomu ye-e-commerce (3P), ibone ukwanda ngo-32% kokuthengisa phakathi kukaNovemba 28 no-29.
Esinye isambulo esikhulu se-Black Friday kwakuyi-robot vacuum cleaner. I-KaBuM! inamamodeli amathathu kwayishumi aseshwa kakhulu kulesi sigaba phakathi nalesi sikhathi kulo nyaka, ngokusho kwedatha evela kumawebhusayithi okuqhathanisa amanani i-Zoom ne-Buscapé. Wonke ayingxenye yomugqa womkhiqizo, obizwa nge-KaBuM! Smart. I- KaBuM! Smart 900 robot vacuum cleaner iphezulu kulolu hlu ngoba iyintsha futhi isebenza kahle, ngokuhlanza okuzenzakalelayo kwedivayisi ngemva kokuhlanza. I-KaBuM! Smart 700 ivela endaweni yesibili kanti i- KaBuM! Smart 100 isendaweni yesi-7 phakathi kwafunwa kakhulu nge-Black Friday 2024.
“Kuwo wonke unyaka, sihlanganise isu lokumaketha elafaka isandla ekuthuthukisweni komkhiqizo oqinile kakhulu we-Black Friday, okwaletha ukukhula okungu-26% ekuvakasheleni iwebhusayithi yethu phakathi naleso sikhathi,” kusho uBruno Chamas, iNhloko Yokumaketha kwa-KaBuM!.
Ukuthutha
Ngo-2024, iKaBuM! yathola ukwanda emkhakheni wayo wezokuthutha, ngokukhula okungu-84% kwabasebenzi esikhungweni sayo sokusabalalisa eViana, e-Espírito Santo, kanye nokwanda okungu-37% esikhungweni sayo sokusabalalisa e-Extrema, eMinas Gerais, uma kuqhathaniswa nenyanga eyandulela iBlack Friday. Ukuze kuhlangatshezwane nesidingo esikhulu, lo mkhiqizo wandisa ishejuli yawo yokushintsha kusuka kumashifti amathathu kuya kwamane, usebenza ngokuqhubekayo phakathi kukaNovemba 24 no-26.
Isitolo sangempela
Futhi akukhona nje kuphela kwiwebhusayithi lapho lezi zipesheli zathandwa khona umphakathi. Lona kwakuwunyaka wokuqala iKaBuM! ivule isitolo sayo sangempela ngesikhathi seBlack Friday. Itholakala eNorth Zone yaseSão Paulo, isitolo sinemikhiqizo ye-OpenBox engaphezu kuka-6,000 ethole izaphulelo ezifika ku-90% phakathi kukaNovemba 25 noDisemba 1. Phakathi nalesi sikhathi, isitolo sithole inani eliphezulu lokuthengisa selokhu savulwa ngo-Ephreli walo nyaka, futhi ukuthengisa kwangoLwesihlanu kwakucishe kube ngaphezu kweshumi kuneBlack Friday evamile endaweni yangempela.
Isitolo sibonise ukusebenza kwabantu abanamandla njengeBistecone neMaumau - amakhadi evidiyo, ama-processor, ama-monitor, ama-PC emidlalo, phakathi kwabanye.
Inani lerekhodi lokusakaza bukhoma
Ngo-2024, iKaBuM! yabamba umjaho wangempela wokusakaza bukhoma ukuze isondele kubathengi futhi iqinisekise ukuthi akukho sipho esingabonwanga. Futhi futhi, lo mkhiqizo waphula irekhodi lawo. Kwakukhona cishe amahora ayi-1,000 okusakaza bukhoma , ngezindlela ezahlukene kanye namapulatifomu, izinsuku ezingama-48 zilandelana. Ukusakaza bukhoma kwakubonisa okunikezwayo okukhethekile, amakhuphoni, ukukhishwa kwemikhiqizo, kanye nokubamba iqhaza kwezivakashi ezikhethekile ezifana noGaules , Brino , kanye neCanaltech . NgoLwesine olwedlule, umhla zingama-28, uGustavo Ferrarezi , waseLabz Studio, waqala ukusebenza ngqo esikhungweni sokusabalalisa seKaBuM! eViana (Espírito Santo), futhi wahlanganisa ama-PC amabili okudlala asebenza kahle kakhulu - anenani lika-R$15,000 ngalinye. Womabili la mashini anikezwa ngesaphulelo esingu-99% kubabukeli abanenhlanhla ngesikhathi sokusakaza. Umsakazo u -Alanzoka uphinde wanikeza ukwehla kwe-PS5 ngesikhathi sokusakaza bukhoma komkhiqizo, ngesaphulelo esifanayo samaphesenti.
Iqembu labathonya
I-KaBuM! ibusa kakhulu ezinkundleni zokuxhumana kulo Lwesihlanu Olumnyama. Le nkampani yezentengiselwano ihlanganise iqembu labantu abangu-42 abathonya, abafinyelela abantu abangaphezu kwezigidi ezingu-80, ndawonye. Ngaphezu kwamanxusa uGaules , uPaulinho o Loko , no -Alankazoka , lo mkhankaso uhlanganisa amagama afana noVirtuu , uTechGus , uBruno Helal , Brilhant , uGa Girardi , uBella Reboredo , uCozy Prici , uLarissa Martins , Ana Beatriz Wingert , uLuke Kaell , uVivi Hyun, nabanye abaningi. Ukubheja okukhulu kukaKaBuM kwakunguMarco Túlio , owaba ngumdlali we-Black Friday ngokuqukethwe okubonisa ukuthambekela kwesitayela se-POV. Amavidiyo asevele afinyelele abantu abangaphezu kwezigidi ezingu-30 ezinkundleni zokuxhumana.
Umphakathi osenhliziyweni yebhizinisi
I-KaBuM! inobudlelwano obude nomphakathi wayo. Futhi kulungile ukubuyisa labo abahlale bekhona. Kulolu Lwesihlanu Olumnyama, labo abahlanganyela eziteshini zomkhiqizo, njengesiteshi seTelegram uhlu lokusakazwa nge-imeyili , i-Instagram , abangane abaseduze bakaNinja -Discord , bathole izinzuzo ezikhethekile, okuhlanganisa amakhuphoni angaphakathi nohlelo, ama-raffle amasonto onke anesaphulelo sika-90% kuma-consoles e-PS5, kanye nokukhishwa kwamasonto onke kwemikhiqizo yabo ethandwa kakhulu enesaphulelo sika-90%.
Izihloko ezithrendayo
Ngale ndlela yokubeka uphawu, umphumela awuzange uhluke. I-KaBuM! ifinyelele ezihlokweni ezithrendayo ku- X (eyayikade iyi-Twitter) izikhathi ezingu-15 kulo lonke uNovemba. NgoLwesihlanu Olumnyama uqobo, phakathi komhla zingama-28 nomhla zingama-29, uphawu lwalusendaweni yokuqala ezihlokweni ezithrendayo kuzo zombili izinsuku nge-hashtag ethi #BlackFridayKaBuM.
ULwesihlanu Olumnyama lunwetshiwe
UDisemba ufikile, kodwa uLwesihlanu Olumnyama lwe-KaBuM lusaqhubeka. Umkhankaso we-e-commerce unwetshiwe kuze kube uLwesibili ngo-9 ekuseni, ngezimo ezifanayo. Kunezipesheli ezihlaba umxhwele zesaphulelo esifinyelela ku-90% ezigabeni ezifana nehadiwe, izinto ezisetshenziswayo, ama-consoles, kanye nemikhiqizo yasekhaya ehlakaniphile. Sebenzisa amahora ambalwa okugcina ukuze uthole leyo mikhiqizo elindelwe isikhathi eside ngamanani amahle kakhulu.
