Isikhathi eside, i-TikTok yayiphathwa yimakethe njengendawo yokuhlola, egxile ekwakhiweni, izitayela, nokubonakala komkhiqizo. Kepha uhlelo lwango-2025 lweTikTok World luphawule inguquko kulokhu kumisa. Ngokwethula uchungechunge lwamathuluzi ahloselwe ukulinganisa, ukunikeza, kanye nokuhlela imikhankaso, inethiwekhi yokuxhumana nabantu ikhombisa ukuthi ihlose ukuncintisana ngqo ne-Google kanye ne-Meta empini yezabelomali zemidiya yokusebenza.
Ushintsho lwenkambo lubonisa isifiso esicacile esivela endaweni yokuzihlanganisa njengesixazululo esiphelele sohambo. KuBruno Cunha Lima, umsunguli we -Kipai , i-ejensi esebenza ngokukhethekile kwezokuxhumana, idatha nokusebenza, isethi yokwethulwa kwethulwa, okuhlanganisa i-TikTok One, TikTok Market Scope kanye nokuhlanganiswa namamodeli we-Marketing Mix Modeling (MMM), iqinisa inhloso yenethiwekhi yokuzisungula njengesiteshi semidiya esilethwa kuzo zonke izigaba zefaneli.
"Inkundla yaqonda ukuthi, ukubamba iqhaza kumasu ayisisekelo emikhiqizo, idinga ukudlula ukuqwashisa futhi ibonise umthelela ekuguquleni, ibhizinisi, kanye nemiphumela yangempela. Futhi ihlela ubuchwepheshe balokho, "kusho uLima.
Ngokusho kochwepheshe, inkundla iyasuka ekuthembeleni kuphela esicelweni sokudala futhi isiqala ukunikeza ingqondo yokusebenza eqinile, ngokusekelwe kudatha, ukulinganisa, nokuhlanganiswa nezinye iziteshi. Ukufakwa endaweni eyodwa kwezixazululo zokudala ku-TikTok One kanye nokujula kokulinganisa nge-MMM kufanele kusheshise lolu shintsho.
"Ukwakheka kwezwe kuyashintsha uma umkhiqizo ukwazi ukufinyelela isakhiwo sobuciko esixhunywe kudatha kanye nemodeli yesichasiso eqinile. Lokhu kuguqula indlela umkhankaso ohlelwa ngayo, owenziwe, futhi ulinganiswa ngayo ngaphakathi kwenethiwekhi," uyahlaziya.
Naphezu kwentuthuko yezobuchwepheshe, ukuvuthwa kwemikhiqizo kusabonwa njengesithiyo ekwamukelweni okuphelele kwale modeli entsha. Eziningi zisasebenza nezinhlaka ezihlukene, ezinokuhlanganiswa okuncane phakathi kwemidiya, okuqukethwe, kanye nobuhlakani bedatha.
"Kunegebe phakathi kwalokho ipulatifomu eseyikwazi ukukunikeza nokuthi iningi lemikhiqizo liyisebenzisa kanjani namuhla. I-TikTok isilungele ukuba yisiteshi sokusebenza, kodwa izinkampani eziningi zisayithatha njengendawo engayodwa yemikhankaso eyodwa noma enegciwane," uyabona.
UBruno ubona lokhu kunyakaza njengethuba lokuklama kabusha ukugeleza komsebenzi nokuqondisa amasu nesimo sezinkundla ezibanzi nezifunayo. Inselele, nokho, ilele kancane kubuchwepheshe nangaphezulu kwesakhiwo senhlangano sabakhangisi.
"Amathuluzi ayatholakala. Kodwa ngaphandle kokuhlanganiswa phakathi kwezindawo nokusebenza okuqhutshwa yidatha, leli khono liyalahleka. Inkinga namuhla ingaphakathi kakhulu kunangaphandle," kuphetha isikhulu.
