Wonke umthengisi uyazi ukuthi ukuthatha izinyathelo zokuphepha ezinkingeni zangoLwesihlanu Olumnyama kubalulekile—ngemuva kwakho konke, u-66% wabathengi kulindeleke ukuthi uthenge, nemali engenayo e-Brazilian e-commerce ifinyelela ku-R9.3 billion, ngokwemibiko ye-Opinion Box, Wake, ne-Neotrust, ngokulandelana. Kodwa into eyodwa okufanele ixwayise abanikazi bamabhizinisi umthelela wokucisha ugesi okungase kube khona, njengaleyo eyenzeka e-São Paulo ngo-Okthoba.
Kube nokunqamuka kukagesi amahora angu-72 edolobheni laseSão Paulo kanye nesifunda salo esikhulu, okuthinta wonke umuntu kusukela kubahlali kuya kwezamabhizinisi. Esimweni sebhizinisi, lesi simo sishiya izinkampani zisengozini yokuhlaselwa nokukhwabanisa, ukulahlekelwa imali yokuthengisa, futhi, okubaluleke kakhulu, ukungakwazi ukuxhumana namakhasimende. Ukube le nkinga yenzeka ngo-Black Friday, amathuba okulahleka kwebhizinisi ngabe abalulekile.
"Ngeshwa, izinhlekelele zemvelo ziba kaningi, kungakhathaliseki ukuthi zincane, njengokucima ugesi, noma ezimbi kakhulu, njengezikhukhula. Kubalulekile ukuthi izinkampani zibe namasu aphuthumayo ukuze zigweme le miphumela emibi, ikakhulukazi ngezinsuku ezibalulekile zebhizinisi, "uqinisa u-Eduardo Daghum, i-CEO kanye nomsunguli weHorus Group , umholi wezinsizakalo zokuvikela nokuvimbela ukukhwabanisa.
Uchaza ukuthi kufanele ukuthi izikhungo zokusebenza ziqhelelane ngamakhilomitha angaphezu kuka-100 ukuze kugwenywe ukuthembela endaweni eyodwa, okungenzeka ibe sendaweni ekhahlamezeke kanzima. "Ukwehlukanisa indawo esisebenzela kuyo, ngokwesibonelo, kube ngelinye lamasu ethu okugwema ukulahlekelwa okukhulu. Akusona nje isincomo, kodwa isidingo sokuqinisekisa ukuqhubeka kwenkonzo ngisho nasezikhathini zobunzima, singashiyi ozakwethu namakhasimende enkingeni."
Ngakho-ke, izinkampani ezihlulekayo ukugxila ekuhleleni i-modus operandi uma kunezinhlekelele ezibangelwa ukushintsha kwesimo sezulu zingase zilahlekelwe kakhulu ngokwezimali futhi zibeke engcupheni okubaluleke kakhulu: ulwazi oluhle lwekhasimende. Ukukhwabanisa kuvamile ezikhathini zobungozi futhi kuthinta amawebhusayithi, amasayithi e-e-commerce, nezinhlelo ezihlukahlukene, okuhlanganisa imikhonyovu yekhadi lesikweletu, ukuthathwa kwe-akhawunti, nokukhokhelwa emuva (inqubo esetshenziswa lapho umnikazi wekhadi ephikisana nomsebenzi ngokuqondile nomkhiphi wekhadi).
Ukuvimbela nokutshalwa kwezimali emaqenjini anamakhono nezinsiza zobuchwepheshe kufanele kube yinto ehamba phambili kuwo womabili amabhizinisi e-B2B ne-B2C. "Isu elihle lokulwa nokukhwabanisa ngezikhathi zobunzima lincike eqenjini eliqinile labahlaziyi, ngokubuka komuntu kanye namathuluzi ezobuchwepheshe, abakwazi ukuqapha, ukubikezela, nokusabela ekuhlaselweni," kunezela i-CEO ye-Horus Group.
