Ngokuthuthuka kobuchwepheshe eminyakeni yamuva nje, ukuthenga ku-inthanethi akukaze kube lula. Ngokusho kwedatha ekhishwe yi-Mobile Time/Opinion Box, ngo-2024, i-WhatsApp yaziqinisa njengesiteshi esikhulu sokuthengisa eBrazil, isetshenziswa yizinkampani ezingama-70% ukuthengisa imikhiqizo nezinsizakalo. Lokhu kungenxa yokuthi i-AI nama-algorithms athuthukisa izinsizakalo zokuhweba ngengxoxo, enikeza ukuqonda okunamandla ukuze amapulatifomu abe namandla okuguqula abasebenzisi, ngolwazi olunembile nolwenziwe ngezifiso.
Njengoba kunethuba elikhulu lokuguqula imisebenzi, izinsizakalo zezentengiselwano zengxoxo zinikeza izixazululo ezizenzakalelayo zokuthenga kanye nokuphathwa kwebhizinisi, njengoba kuchazwe nguGustavo Soares, i-COO kanye ne-Partner kwa- Bilheteria Express . "Ubuhlakani bokwenziwa buthuthukile emkhakheni we-B2B futhi buqalile ukuhlanganisa imisebenzi ehilela isevisi yamakhasimende, izinkokhelo, ukwenza ngokwezifiso ulwazi lwamakhasimende, ezokuthutha, ngisho namakhathalogi, konke ngaphakathi kwendawo eyodwa," kusho yena.
I-AI inezinhlelo zokusebenza ezahlukahlukene emkhakheni wokuthengisa futhi ingaba yisihluthulelo sokukhulisa ukuthengisa online. Ngenxa yekhono layo lokucubungula inani elikhulu ledatha nokuhlonza amaphethini, sekuyinsakavukela kakhulu ukuthi izinhlangano zisebenzise amasu ukuze zivelele emakethe encintisana kakhulu. "Ama-algorithm angabikezela imibuzo yamakhasimende ngesikhathi sesevisi futhi anqume ngisho nezintandokazi zawo. Lokhu kuqinisekisa ukuthi umthengi ngamunye unesipiliyoni esiyingqayizivele, ngaphandle kokulinda amahora amaningi impendulo. Ngakho-ke, ukwaneliseka kwamakhasimende nokuxhumana kuyaqiniswa," kunezela uGustavo.
Ngaphezu kwalokho, ikhono lokubona izitayela zemakethe lisheshisa isikhathi sokuphendula kwezinkampani, lizivumele ukuthi zisabele ezinguqukweni futhi zenze izibikezelo ukuze zilungiselele izidingo ezintsha zabathengi. Ngokuqonda lezi zidingo, ubuhlakani bokwenziwa bungabonisa ukuthengisa kwesikhathi esizayo, ngokusekelwe kudatha yomlando, isikhathi sonyaka, ngisho nemicimbi yangaphandle. Ngale ndlela, izinkampani zenza izinqumo eziqhuba ukukhula kwazo.
Ubuhlakani bokwenziwa buyasiza ekudalweni kokuqukethwe kokumaketha, buhlinzeka ngokuqonda okunamandla kwemikhankaso efanele. Ama-algorithms ahlaziya izintandokazi zezilaleli eziqondiwe, okwenza kube nokuxhumana okukhulu kanye nentshisekelo yamakhasimende. "Ubuchwepheshe bungaba umngane omkhulu ekusondezeni umthengi eduze, ukuqoqa ulwazi ukuze imikhiqizo ibazi. Lokhu kwenza kube lula ukwethembeka kwamakhasimende kanye nokuguqulwa kokuthengisa. Lokhu kungaba yisisombululo sokuvelela ezweni elikhula ngedijithali futhi elincintisanayo," kuphetha umphathi.
