Unyaka ka-2024 uphele ngemishado engu-921,412 eyenziwa amaHhovisi Okubhaliswa Kwabantu BaseBrazil, okusho ukwenyuka ngo-2.35% kunonyaka odlule. Lokhu kukhula akukhombisi nje kuphela ukusimama komnotho kodwa futhi noguquko lomkhakha, oluqhutshwa ukuhlelwa kwedijithali. Ngesikhathi esifanayo, i-iCasei —inkundla ehamba phambili yamawebhusayithi omshado kanye nerejista eLatin America—iqophe ukwanda kwe-13% enanini lemikhosi endaweni yayo, enemibhangqwana ematasa engaphezu kuka-130,000.
"Izici eziningana zibe nomthelela kulokhu kukhula. Ukuqiniswa komnotho kwavumela imibhangqwana eminingi ukuthi itshale imali emigubhweni enemininingwane eminingi. Ngaphezu kwalokho, i-digitalization of planning, ngokusetshenziswa kwamathuluzi afana namawebhusayithi omuntu siqu, izimemo ezibonakalayo, nokuphathwa kwe-RSVP, kwenze kwaba lula ngemibhangqwana ukuhlela , "kuchaza u-Diego Magnani, i-CCO ye-iCasei.
Ngokusho kwalesi sikhulu, izincomo zale nkundla zabahleli bemishado nabanye ongoti basembonini ziqhubekisele phambili ukukhula kwalokhu. Ugqamisa isidingo esikhulayo sokwenza kube ngokwakho, imibhangqwana eya ngokuya iba nentshisekelo yokuqondanisa umklamo wenkundla nesitayela somcimbi kanye nobunikazi bezithandani. "Okunye okugqamile kwakuwukusetshenziswa kwamathuluzi edijithali asebenzisanayo, njengokuthumela imilayezo yomuntu siqu nezinhlolovo ezijabulisayo, okwenze ukuzizwisa kwashukumisa futhi kwabandakanya umakoti nomkhwenyana nezihambeli zabo," uyanezela.
Ngaphambili kokuqanjwa kabusha, i-iCasei iyaqhubeka nokuzivumelanisa nezimfuno ezintsha zemakethe, ihlinzeka ngezixazululo zobuchwepheshe ezithuthukisa ulwazi kuwo wonke umuntu ohilelekile. "Ngenani lokwaneliseka kwesivakashi elingaphezu kuka-80%, i-WhatsApp RSVP ibe ukwethulwa kwenkundla okubaluleke kakhulu ngo-2024. Ukuklanywa kabusha kwedeshibhodi kamakoti nomkhwenyana, kanye nokuqanjwa okusha okufana nekhono lokwengeza umcimbi ekhalendeni lapho uqinisekisa ukuba khona, kungenye yentuthuko eyingxenye yokuzibophezela kwethu ekunikezeni izisombululo ezikhulayo ezihlanganiswe nezithandani .
Mayelana nokuqashelwa, i-iCasei yaklonyeliswa nge-Reclame AQUI 2024 Award, eqashelwa ukusebenza kahle kwayo enkonzweni yamakhasimende. Inkundla ifinyelela izinga lokuphendula elingu-100% ezikhalweni kanye nezinga eliphezulu kakhulu lamakhasimende aphindayo, okuqinisa ukuthembana okubekwe yizithandani enkampanini. Njengoba kunezithandani ezingaphezu kwezigidi ezi-2 emlandweni wayo wonke, i-iCasei iphinde yadlula imaki eyizigidi eziyizinkulungwane ezintathu zamarandi ekuthengiseni izipho, ngaphezu kokugcina isisekelo esisebenzayo sabasebenzisi abangaba ngu-100,000 ngonyaka.
"Ukukhula okuqhubekayo kwe-iCasei kubonisa ukuzinikela kwethu ekuqondeni izidingo zemibhangqwana kanye nokuthuthuka nemakethe. Lezi zinombolo ezihlaba umxhwele nokuzibophezela kwethu emisha kuqinisa ubuholi bethu embonini yomshado, kusiza izigidi zemibhangqwana yenze ukuhlela imishado yabo kube lula, kuhlanganyele kakhulu, futhi kungenakulibaleka. Ngo-2025, sizoqhubeka nokutshala izimali ezixazululweni ezintsha ezenza kube lula ngisho nohambo lomkhwenyana kanye nomkhwenyana wabo ngosuku olukhulu .
