Ngosuku olwandulela uLwesihlanu Olumnyama, isikhathi esimatasatasa kakhulu se-e-commerce, umsebenzi wezigebengu ze-inthanethi nawo uyakhula. Inani lamakhasi omgunyathi - amasayithi ama-clone noma amasayithi alingisa ukukhushulwa kwe-Black Friday - asebenzayo esikhathini sangaphambi koLwesihlanu Olumnyama ngo-2024 laliphakeme ngokuphindwe kathathu kunalelo eliqashwe ngesikhathi esifanayo ngo-2023, ngokocwaningo olwenziwa nguBrandi. Lawa makhasi mbumbulu alingisa amabhrendi aqinile naziwayo - njenge-Amazon, Mercado Livre, Nike, njll. Izingxenye ezithinteke kakhulu kube yimfashini nezingubo (30.2%), e-commerce/marketplaces (25.1%), nezithako (14.3%).
Ngokusho kwedatha evela ku-Febraban (Brazilian Federation of Banks), imikhonyovu evame kakhulu e-Brazil ihlanganisa ukuhlanganisa izinhlelo zokusebenza zemiyalezo, amaphromoshini angamanga, nezikhungo zezingcingo ezingamanga. U-Sinch, umholi womhlaba kwezokuxhumana ngeziteshi zonke, ugcizelela ukuthi lokhu kuhlasela kuya kuba yinkimbinkimbi kakhulu, okuhlanganisa nobuchwepheshe obufana ne-spoofing, imiyalezo ezenzakalelayo, ubunjiniyela bomphakathi, ngisho nama-deepfakes ezwi nesithombe.
Phakathi kwezingozi ezikhonjiwe umkhonyovu osebenzisa izinhlelo zokusebenza zemiyalezo engumgunyathi nemilayezo ye-SMS mbumbulu, izigebengu ezizenza amabhange, izinkampani zelogistics, noma abathengisi, kanye nemikhuba yobugebengu bokweba imininingwane ebucayi, lapho izikhungo zezingcingo ezingamanga zizama ukweba idatha ebucayi. "Okunye okuphawulekayo amaphromoshini adukisayo anezixhumanisi ezinonya ezisebenzisa umuzwa wokuphuthuma ukuze zenze ukuchofoza, ukusetshenziswa kwemibhoshongo yamaseli eyimfihlo ekwazi ukunqamula amasiginali kanye nokufaka engcupheni yezokuxhumana, kanye nokusetshenziswa okwandayo kobuchwepheshe bobuhlakani bokwenziwa ukulingisa izwi nesithombe sabantu abaziwayo," kugqamisa uMphathi weGlobal Zorzoud
I-Sinch isebenza kabanzi ekulweni nokukhwabanisa, ihlinzeka ngezinkundla zokuphathelene zokulwa nokukhwabanisa, izindonga zokuphepha, ukuziphatha kwesikhathi sangempela nokuhlaziywa kwethrafikhi, izigxivizo zeminwe zedivayisi, kanye nokusebenzisana nabaqhubi ukuvimba imizila engagunyaziwe. Ngaphezu kwalokho, inikeza amathuluzi wokuqinisekisa izinto ezimbili noma izinto eziningi (2FA/MFA) nge-SMS, WhatsApp, RCS, i-imeyili, noma izwi, iqinisekisa ukuthi ukuxhumana phakathi kwamabhizinisi nabathengi kuphephile futhi kuyaqinisekiswa.
Esimeni sebhizinisi, inkampani incoma ukwamukela iziteshi eziqinisekisiwe, izinqubomgomo zokuphepha ezicacile, nokuqeqeshwa okuqhubekayo kwamaqembu ngokumelene nokuhlaselwa konjiniyela bezenhlalo, ngaphezu kokusebenzisa izindlela zokuqinisekisa imilayezo neziteshi ezisemthethweni zokubika zabathengi.
Kubasebenzisi bokugcina, imihlahlandlela ihilela ukungaxhumani nezixhumanisi noma izinombolo ezitholwe emilayezweni engacelwanga, ukuqaphela ukuxhumana okunomuzwa wokuphuthuma noma izithembiso ezingezona ezangempela, ukuqinisekisa abathumeli, ukuhlola ulimi, nokuhlala ufuna ukuxhumana okuqondile nezinkampani ngeziteshi ezisemthethweni, njengezinhlelo zokusebenza noma izinombolo eziphrintwe emakhadini ebhizinisi. Kubalulekile futhi ukugcina ama-akhawunti ezinkundla zokuxhumana eyimfihlo futhi ugweme ukuphendula izingcingo ezivela ezinombolweni ezingaziwa.
"Isici esiyinhloko sezixazululo zethu ukugcina isikhathi sokuphendula esincintisanayo nesivikelekile, ngisho nasezimeni eziyinkimbinkimbi, ezifana nokusebenza ngaphandle kwezikhungo ezinkulu zasemadolobheni. Siyakwazi ukuhlanganisa imithwalo, ukunciphisa isikhathi sokuhlehla kwezinto zokusebenza futhi, ngaphezu kwakho konke, siqinisekisa ukuxhumana okuphephile kwezinkampani nabathengi, "kwengeza uLiz Zorzo..
Eminyakeni embalwa ezayo, ukukhwabanisa kulindeleke ukuthi kube yinkimbinkimbi nakakhulu, ngokusetshenziswa kobuhlakani bokwenziwa ekuhlaselweni komuntu siqu kanye nokukhula kwama-deepfakes asetshenziswa ekwebiweni kwemininingwane. Kulesi simo, i-Sinch ilondoloza ukuphepha okuzinikele kanye namaqembu amelene nokukhwabanisa athuthukisa ngokuqhubekayo imisebenzi emisha ngokusekelwe ekufundeni komshini, eqinisekisa ukuthi izixazululo zayo zivela ngesivinini esifanayo nezinsongo.
