Njengoba ukuphela kukaJanuwari kusondela, umbono wezohwebo lwe-inthanethi eminyakeni ezayo usuqine kakhulu. Ukuhweba nge-inthanethi kungenye yezingxenye ezithola ukuvelela kakhulu, njengoba abathengi baseBrazil abangama-56% bethi bathenga kakhulu ku-inthanethi kunasezitolo ezibonakalayo, ngokusho kocwaningo lwe-Opinion Box.
Ikhomba ohlangothini olufanayo, uMbiko Wezinkokhelo Zomhlaba Wonke we-FIS ka-2022 wembula ukuthi imakethe yokuthengisa eku-inthanethi kulindeleke ukuthi ikhule ngo-55.3% ekupheleni konyaka ozayo, idlule uphawu lwe-US$8 trillion ngenani lokuthengiselana. EBrazil, isimo siyafana, njengoba kulindelwe ukukhula okungu-95% phakathi naleso sikhathi, okungenzeka kufinyelele ku-US$79 billion.
Ngokusho kukaRenato Avelar, i-Co-CEO ye -A&EIGHT , uhlelo lwezixazululo zedijithali ezisebenza kahle kakhulu kusukela ekuqaleni kuze kube sekupheleni, ukuqala konyaka kumelela ingqophamlando yokuthi ukuhweba nge-e-commerce kusebenzise amathuba omjikelezo olandelayo. “Lesi sikhathi sokuguquka sibalulekile ekuhleleni nasekuqaliseni izinguquko ezihlangabezana nokulindelwe ngabathengi. Ngokuhlola imakethe kusengaphambili, izinhlobo ezitshala imali emisha, ekwenzeni ngokwezifiso, kanye nemikhuba ethembekile zizoba nethuba elingcono lokuhola lo mkhakha ngo-2025,” kusho yena.
Ngalokhu engqondweni, umphathi ubhale izitayela ezi-5 eziyinhloko zemakethe ye-e-commerce ngo-2025, okulindeleke ukuthi nazo ziqhubeke eminyakeni elandelayo. Zihlole:
Ukubuya kokuziphatha okusebenzayo ekwenzeni izinqumo
Izindleko eziphezulu zomhlaba wonke zokuthengwa kwezimali zinomthelela omkhulu ekuthengisweni, futhi izinqumo zizoqondiswa kakhulu yisiqinisekiso sembuyiselo ekutshalweni kwezimali. “Kunezindlela eziningi zobuchwepheshe eziphazamisayo kanye nezindlela ezintsha, kodwa abaphathi kufanele bagxile kulokho okushintsha ngempela ijubane lebhizinisi labo le-e-commerce, bahlale bebheka iphuzu elibalulekile, okungukuthi, isici esiyinhloko esinomthelela omkhulu emalini engenayo noma ekuthengweni kwamakhasimende amasha,” kuchaza u-Avelar.
Imidiya yokuthengisa njengendlela yokuthola inzuzo
“Ukuguqula ithrafikhi ibe yimali engenayo kubalulekile, futhi ngalokho, imithombo yezindaba yokuthengisa ibalulekile, njengoba isebenzisa ingqalasizinda ebonakalayo neyedijithali ukuthengisa isikhala sokukhangisa kumabhrendi, ikhiqiza imali engenayo ephezulu futhi ithuthukise ukusetshenziswa kwedatha yomuntu wokuqala,” kugcizelela umphathi. Ngamanye amazwi, abathengisi balindele ukwanda okungu-10% kwemali engenayo evela emithonjeni yezindaba yokuthengisa. Kodwa-ke, umkhawulo womnikelo ovela kulo mthombo ungadlula u-6%, ongakwazi ukuphinda kabili inzuzo yokusebenza kwezitolo ngokunyuka okungu-10% kuphela kwemali engenayo, okwenza kube nenzuzo enkulu futhi kube nenzuzo kumkhiqizo wonke.
Amasu e-Omnichannel agxile ekuthembekeni kwamakhasimende
I-Omnichannel ingenye iphuzu eliqinile lokuthengisa eminyakeni ezayo, ikakhulukazi ngo-2025. I-Avelar ichaza ukuthi lokhu kuhlanganiswa kweziteshi kunegalelo ekwethembekeni kwamakhasimende, njengoba amakhasimende enezinketho eziningi ezitholakalayo zokusesha imikhiqizo nokuqedela ukuthenga kwawo. Kodwa-ke, ukugxila ekuthembekeni kudinga i-CRM eqinile nehlanganisiwe, enomthombo wedatha owodwa kanye nendlela 'yokumaketha ehlanganisiwe', okusho 'ukuhweba okuhlanganisiwe', okungukuthi, indlela ejwayelekile yokwakha nokuthuthukisa izitolo eziku-inthanethi, okuvumela okuhlangenwe nakho okuqhubekayo nokwenziwe ngezifiso kuzo zonke iziteshi, ngokusho kwe-co-CEO.
"Ngale ndlela, amabhizinisi e-commerce angasebenzisa izinhlelo ezikhethekile futhi akhokhele kuphela izinsizakalo azisebenzisayo ekusebenzeni kwawo, ethuthukisa izinqubo nezindleko," ephetha.
I-AI yokwenza ngokuzenzakalela kwenqubo
Ubuhlakani bokwenziwa buvele budlala indima ebalulekile kwezentengiselwano ze-e, kodwa umkhuba uwukuthi ubuchwepheshe buthathe indima enkulu kakhulu ekuholeni insizakalo yamakhasimende eyenzelwe wena ngo-2025, into ebalulekile ukuze imikhiqizo izuze futhi igcine amakhasimende. Ngokusho kuka-Avelar, imakethe iyavuka futhi iyaqonda ukuthi i-AI akuyona nje yama-chatbot kuphela. "Ubuhlakani bokwenziwa buzoba yisisekelo sokwenza ngokuzenzakalela ukuhlanganiswa okuyinkimbinkimbi nokwenza idatha ifane, ukuthuthukisa ukusebenza kahle kanye nokwenza ngcono isitokwe, ukumaketha, kanye nensizakalo yamakhasimende," uyachaza.
Abathengisi bahlanganisa amandla, bakha amakhathalogi edijithali, futhi batshala imali eziteshini zabo
Esimweni sedijithali, sekuvele kungenzeka ukubona ukunyakaza kwabathengisi abakhulu abahlanganisa amandla, behlanganisa amakhathalogi abathengisi ukuze banikeze izinhlobo eziningi futhi bancintisane nezimakethe zomhlaba wonke, okudala inethiwekhi enamandla nephumelelayo, njengeMagalu ne-AliExpress. Njengamanje, izimakethe zimelela cishe u-75% wemakethe kazwelonke ye-e-commerce, okubonisa amandla nomthelela womkhakha ezweni.
Ngokusho kuka-Avelar, izimakethe ezweni zakhiwe esisekelweni esifana ne-oligopoly, ebusa umkhakha futhi ichaza ukuhweba. “Imikhiqizo ethengisa ezimakethe iyaqaphela ukuthi izimo ziya ngokuya zingazinzile; okungukuthi, ukuba ngumthengisi kusho ukuba ‘semseni’ wezindleko eziphezulu, amamodeli enzuzo angazinzile, kanye nokulahlekelwa yimpahla enkulu kakhulu ibhizinisi le-e-commerce elingaba nayo: ikhasimende,” kuchaza umphathi, onezela, “Abathengisi nemikhiqizo sebeqala ukubona lokhu njengengozi nokulahlekelwa yizimpahla. Izimakethe ngokuvamile zimelela ngaphezu kuka-60% wokuthengiswa kwe-e-commerce online, kanti u-40% noma ngaphansi kuvela eziteshini zazo. Ngakho-ke, ukuze izinkampani ziphinde zilawule, zidinga ukuguqula lesi simo, zisabalalise ikhathalogi yazo ngempumelelo kakhulu ezimakethe ngendlela encishisiwe futhi zandise ukutshalwa kwezimali eziteshini zazo,” kuphetha uchwepheshe.
