Ucwaningo olwenziwe yi-Youpix, ngokubambisana no-Nielsen, luqinise ukubaluleka kwabathonya emakethe yamanje yokumaketha yabagqugquzeli. Ngokocwaningo, u-43% wabathengi ukhumbula abadali bokuqukethwe ngaphezu komkhiqizo ngokwawo ngokubambisana, kungakhathaliseki ukuthi kuyakhokhelwa noma i-organic.
Lolu cwaningo luphinde lugqamise ukuthi umthelela wabadali unomthelela kanjani ekukhetheni umkhiqizo kanye nokuthengwa komkhiqizo. Abathengi abangama-52% bazizwa bephephile besebenzisa imikhiqizo esetshenziswa abagqugquzeli. Ngaphezu kwalokho, ucwaningo oluthi "Umthelela Wokuthonya Ekusetshenzisweni" lubonisa ukuthi abasebenzisi abangu-54% bathanda ukwazi ukuthi yimiphi imikhiqizo nemikhiqizo esetshenziswa abagqugquzeli.
Ngokuka-Fabio Gonçalves, umqondisi wethalente lamazwe ngamazwe kwa-Viral Nation futhi onguchwepheshe wemakethe yokumaketha enethonya, ukwethenjwa kwabathengi kubathonya kubangelwa ukusondelana nobuqiniso abakha laba badali ngokuhamba kwesikhathi.
"Ngokungafani nemikhiqizo, evame ukukhuluma ngendlela yesikhungo, abagqugquzeli baxhumana njengabangane, babelana ngezinto ezenzekayo ngempela futhi bakhe ukuxhumana kwangempela nabalandeli babo. Abathengi babona abathonya njengabantu abavamile abahlola, bagunyaze futhi bancome imikhiqizo ngokusobala. Lobu budlelwano budala ukuhlonza nokwethembeka, okwenza isincomo somdali sibe nomthelela omkhulu kunokukhangisa okuvamile," uyachaza.
Lo chwepheshe uphinde athi ukumaketha okunethonya akukhona nje ngokuvezwa komkhiqizo, kodwa mayelana nokwakha izindaba ezixoxwayo: "Lapho umgqugquzeli ehlanganisa umkhiqizo empilweni yakhe yansuku zonke ngendlela engokwemvelo nehambisanayo nendlela yabo yokuphila, abalandeli bathatha lesi sincomo njengento ethembekile nebalulekile kubo."
Kepha amabhrendi angaqinisekisa kanjani ukuthi umuntu onethonya uthembeke ngokwanele ukuthi akhuthaze umkhiqizo wabo? Ngokombono kaFabio, ukukhetha umgqugquzeli ofanele kudlula kude inani labalandeli. Kuye, imikhiqizo idinga ukuhlaziya ukuzibandakanya kwangempela komdali, ukungaguquguquki kokuqukethwe kwabo namagugu enkampani, futhi, ngaphezu kwakho konke, ubuqiniso bobudlelwane babo nezithameli: "Umthonya onokwethenjelwa yilowo owakhe izethameli ezithembekile ngokusekelwe obala kanye nokuvumelana kwezincomo zabo."
Idatha efana nomlando wobambiswano womgqugquzeli namathuluzi okuhlaziya idatha kuthathwa njengokubalulekile kule nqubo yokuhlunga ukuze kukhethwe umdali wokuqukethwe ofanelekile: “Esikhungweni sethu, ngokwesibonelo, sithuthukise i-Viral Nation Secure, ithuluzi elihlaziya amamethrikhi obuqiniso, ukubandakanyeka, nokuphepha kwebhrendi. Ngayo, amabhrendi angakwazi ukubona ukuthi umdali unabalandeli bangempela yini, uma izethameli zixhumana nohlaziyo lwazo ngempela, futhi ziqinisekisa ukuthi lolu hlobo lokuhlaziya luhlobene ngempela. ukuthi imikhankaso yenziwa ngabagqugquzeli abanomthelela ngempela nokwethembeka kubabukeli.”
INDLELA
Ucwaningo lwenziwe phakathi kukaSepthemba 30 no-Okthoba 7, 2024, nabaphenduli abayi-1,000 abavela ezizindeni ezihlukene zabantu. Kwabangenele u-65% ngabesifazane kwathi u-29% ngabesilisa. Ucwaningo oluphelele luyatholakala kokuthi https://www.youpix.com.br/pesquisa-shopper-2025-download .
