Inhlolovo eyenziwe i-Youpix, ngokubambisana ne-Nielsen, igcizelele ukubaluleka kwabathonyayo emakethe yamanje yokumaketha. Ngokocwaningo, u-43% wabathengi ukhumbula abadali bokuqukethwe ngaphezu komkhiqizo ngokwawo ngokubambisana, kungakhathaliseki ukuthi kuyakhokhelwa noma i-organic.
Ucwaningo luphinde lugqamise ukuthi ithonya labadali likuthinta kanjani ukukhethwa komkhiqizo nezinqumo zokuthenga. Abathengi abangama-52% bazizwa beqiniseka ngokusebenzisa imikhiqizo egunyazwe ngabathonya. Ngaphezu kwalokho, inhlolovo "Yomphumela Wokuthonya Ekusetshenzisweni" ibonisa ukuthi abasebenzisi abangu-54% bajabulela ukufunda ngemikhiqizo nemikhiqizo esetshenziswa abagqugquzeli.
Ngokuka-Fabio Gonçalves, umqondisi wethalente lamazwe ngamazwe kwa-Viral Nation futhi onguchwepheshe emakethe yokumaketha enethonya, ukuthembela kwabathengi kumathonya kuvela ekusondelaneni nasebuqinisoni balaba badali abakhayo ngokuhamba kwesikhathi.
"Ngokungafani nemikhiqizo, evame ukukhuluma ngokwesikhungo, abagqugquzeli baxhumana njengabangane, babelana ngolwazi lwangempela futhi bakhe ukuxhumana kwangempela nabalandeli babo. Abathengi babona abathonya njengabantu abavamile abahlola, abagunyaza, futhi batusa imikhiqizo ngokusobala. Lobu budlelwano bakha ukuhlonza nokwethembeka, okwenza isincomo somdali sibe nomthelela omkhulu kunokukhangisa okujwayelekile," uyachaza.
Lo chwepheshe uphinde athi ukumaketha kwe-influencer akukhona nje ukukhombisa imikhiqizo, kodwa futhi mayelana nokwakha ukulandisa okubandakanyayo: "Lapho umgqugquzeli ehlanganisa umkhiqizo empilweni yakhe yansuku zonke ngendlela engokwemvelo futhi ehambisana nendlela yabo yokuphila, abalandeli babona lesi sincomo njengento ethembekile nebalulekile kubo."
Kepha amabhrendi angaqinisekisa kanjani ukuthi umuntu onethonya uthembeke ngokwanele ukuthi akhuthaze umkhiqizo wabo? Ngokombono kaFabio, ukukhetha umgqugquzeli ofanele kudlula kakhulu inani labalandeli. Ukholelwa ukuthi amabhrendi adinga ukuhlaziya ukusebenzelana komdali kwangempela, ukungaguquguquki kokuqukethwe kwawo namagugu enkampani, futhi, okubaluleke kakhulu, ubuqiniso bobudlelwano babo nezithameli: "Umthonya onokwethenjelwa yilowo owakhe izethameli ezithembekile ngokusekelwe ekukhanyeni nasekuhambisaneni kwezincomo zabo."
Idatha efana nomlando wobambiswano womgqugquzeli namathuluzi okuhlaziya idatha ibhekwa njengebalulekile kule nqubo yokuhlunga yokukhetha umdali wokuqukethwe ofanelekile: "Esikhungweni sethu, isibonelo, sithuthukise i-Viral Nation Secure, ithuluzi elihlaziya ubuqiniso, ukusebenzelana, kanye namamethrikhi okuphepha komkhiqizo. Ngalo, amabhrendi angakwazi ukuhlonza ukuthi umdali unabalandeli bangempela yini, noma ngabe izethameli zabo zisebenzisana nalolu hlobo lokuhlaziya oluhlotshaniswa neqiniso futhi liqinisekisa ukuthi lolu hlobo lokuhlaziya luhlobene ngempela yini. imikhankaso iqhutshwa nabagqugquzeli abathanda ngempela futhi abanokwethenjwa kubabukeli babo."
INDLELA
Ucwaningo lwenziwa phakathi kukaSepthemba 30 no-Okthoba 7, 2024, nabaphenduli abayi-1,000 XNUMX abavela kumaphrofayili ahlukene ezibalo. Kwabangenele u-65% ngabesifazane kwathi u-29% ngabesilisa. Inhlolovo ephelele iyatholakala kokuthi https://www.youpix.com.br/pesquisa-shopper-2025-download .
