Emhlabeni lapho izinkulungwane zamabhizinisi amasha zivela nsuku zonke, ukuthola umkhawulo wakho oyingqayizivele sekuyindaba yokusinda kwezamabhizinisi. Ngaphezu kokuncintisana ngentengo, osomabhizinisi besimanje badinga ukwakha ukuxhumana kwangempela nezithameli zabo futhi banikeze okuhlangenwe nakho okuyingqayizivele. Kodwa ungagqama kanjani ngempumelelo emncintiswaneni?
Ngokwedatha evela kuhlelo lwakamuva kakhulu lwe-Global Entrepreneurship Monitor (GEM 2024), isimo sezamabhizinisi sase-Brazilian sibe nokukhula okuphawulekayo. Njengamanje, cishe abantu baseBrazil abayizigidi ezingama-47 benza imisebenzi yezamabhizinisi, noma ngabe ihlelekile noma ayihlelekile. Ngo-2024, izinga lezamabhizinisi lafinyelela ku-33.4%, izinga eliphakeme kakhulu elirekhodiwe eminyakeni emine edlule, elibonisa ukuqiniswa kwesiko lezamabhizinisi lezwe.
Ku-Raphael Lasance, uzakwethu kanye nomeluleki e-Sales Clube, umphakathi wokuthengisa omkhulu wase-Brazil, isinyathelo sokuqala ukuqonda ngokujulile izethameli zakho ozihlosile. "Ukwazi ikhasimende lakho kudlulela ngalé kwezibalo zabantu. Udinga ukuqonda izifiso zabo, amaphuzu obuhlungu, kanye nemikhuba yokusebenzisa," usho kanje.
Elinye iphuzu elibalulekile ukubeka. Amabhrendi akhuluma ngesiphakamiso sawo senani ngokucacile nangokuyiqiniso avame ukudala amabhondi aqinile nabathengi. Ukumaketha okwakhiwe kahle, kuhlanganiswe nokuba khona kwedijithali okungaguquki, kungenye yamathuluzi abalulekile okuzehlukanisa.
Ngaphezu kwalokho, ukutshala imali emisha engaguquki, kungaba emikhiqizweni, ezinsizeni, noma kumamodeli ebhizinisi, nakho kuyisu elisebenzayo. Ngezansi, i-Lasance ibala izeluleko ezisebenzayo zokugqama emqhudelwaneni:
- Tshala imali kulwazi lwamakhasimende: isevisi, emva kokuthengisa, kanye nokwesekwa kuyizihlukanisi ezinamandla;
- Dala inhloso eqinile futhi uxhumane nayo ngokuyiqiniso;
- Sebenzisa ubuchwepheshe ukuze uzuze: okuzenzakalelayo, ukwenza kube ngokwakho, nokuhlaziya idatha kuyafinyeleleka futhi amathuluzi asebenzayo;
- Gxila ezimakethe ze-niche: imvamisa, ukugxila engxenyeni ethile kungaba nenzuzo enkulu kunokuzama ukujabulisa wonke umuntu.
Usomabhizinisi kuyinselelo eqhubekayo, kodwa futhi kuyithuba lokwakha into eyingqayizivele. Emakethe egcwele izinketho, labo abaletha inani langempela futhi abanobunikazi babo bawina isikhala esibaluleke ngempela: okuthandwa ngabathengi.
