Amathuluzi we-SEO abalulekile kunoma yiliphi ibhizinisi elifuna ukuthuthukisa ukubonakala kwenjini yokusesha futhi liqhubekisele phambili ithrafikhi yemvelo kuwebhusayithi yalo. Njengoba kunezinhlobonhlobo eziningi kangaka zezinketho ezitholakalayo, kungaba nzima ukukhetha amathuluzi angcono kakhulu ngezidingo zakho ezithile. Kulesi sihloko, sizohlola amathuluzi ayishumi aziwa kakhulu we-SEO nokuthi angasiza kanjani ukukhulisa ubukhona bakho ku-inthanethi.
1. I-Google Search Console ( https://search.google.com/search-console/about ): Leli thuluzi lamahhala elinikezwe i-Google likuvumela ukuthi uqaphe futhi ugcine ubukhona besayithi lakho kumiphumela yosesho lwe-Google. Ihlinzeka ngemininingwane ebalulekile ekusebenzeni kwesayithi lakho, okuhlanganisa ukuchofoza, okuvelayo, nendawo emaphakathi, futhi isiza ukuhlonza nokulungisa izinkinga ezicacayo.
2. I-Google Analytics ( https://analytics.google.com/ ): Elinye ithuluzi lamahhala elivela ku-Google, i-Google Analytics ibalulekile ukuze uqonde ukuziphatha komsebenzisi kuwebhusayithi yakho. Inikeza imininingwane ngethrafikhi yewebhusayithi, izibalo zabantu, amanani okuguqulwa, nokunye okwengeziwe, okukuvumela ukuthi wenze izinqumo eziqhutshwa idatha ukuze wenze iwebhusayithi yakho ibe ngokugcwele.
3. I-SEMrush ( https://www.semrush.com/ ): I-SEMrush iyithuluzi le-SEO elihlanganisa konke okukodwa elinikeza izici eziningi ezihlukahlukene, okuhlanganisa ucwaningo lwamagama angukhiye, ukuhlaziya izimbangi, ukuhlolwa kwesayithi, nokulandelela isikhundla. Kuwusizo ikakhulukazi ekuhlaziyeni izimbangi nokuhlonza amathuba wamagama angukhiye.
4. Ama-Ahrefs ( https://ahrefs.com/ ): I-Ahrefs iyaziwa ngezici zayo ezibanzi zokuhlaziya i-backlink, okukuvumela ukuba uhlaziye iphrofayela yesixhumanisi sesayithi lakho kanye nezimbangi zakho. Iphinde inikeze amathuluzi okucwaninga kwamagama angukhiye, ukuhlaziywa kokuqukethwe, nokulandelela isikhundla.
5. I-Moz Pro ( https://moz.com/products/pro ): I-Moz Pro iyisudi yamathuluzi e-SEO ahlanganisa ucwaningo lwegama elingukhiye, ukuhlaziya iwebhusayithi, ukulandelela isikhundla, nokunye. Yaziwa kakhulu ngamamethrikhi ayo esizinda kanye nekhasi, asiza ukuhlola ikhwalithi yewebhusayithi nokuhambisana kwayo.
6. Ixoxo Elimemezayo ( https://www.screamingfrog.co.uk/seo-spider/ ): Ixoxo Elimemezayo ithuluzi lokukhasa lewebhusayithi elikuvumela ukuthi ukhase futhi uhlaziye ama-URL ewebhusayithi yakho. Kuwusizo ekuhlonzeni izinkinga zobuchwepheshe ze-SEO ezifana namaphutha eseva, ukuqondisa kabusha okuphukile, nokuqukethwe okuyimpinda.
7. I-Ubersuggest ( https://neilpatel.com/ubersuggest/ ): Ithuthukiswe ngu-Neil Patel, i-Ubersuggest iyithuluzi lokucwaninga elingukhiye elinikeza imibono yamagama angukhiye, idatha yevolumu yokusesha, nezinga lobunzima. Iphinde inikeze ukuhlaziywa kwezimbangi kanye neziphakamiso zokuqukethwe.
8. Phendula Umphakathi ( https://answerthepublic.com/ ): Impendulo Umphakathi iyithuluzi lokucwaninga lamagama angukhiye eliyingqayizivele elinikeza imininingwane emibuzweni nasemishwaneni abantu abayifunayo ehlobene nesihloko esithile. Kuhle kakhulu ekukhiqizeni imibono yokuqukethwe nokuqonda inhloso yomsebenzisi.
9. I-SpyFu ( https://www.spyfu.com/ ): I-SpyFu iyithuluzi le-intelligence lokuncintisana elikuvumela ukuthi uhlole izimbangi ngokuhlaziya ithrafikhi yabo yezinto eziphilayo nezikhokhelwayo, amagama angukhiye okuhlosiwe, namasu okukhangisa. Kuwusizo ekutholeni imininingwane ngamasu e-SEO ne-PPC esiqhudelana nawo.
10. I-Majestic ( https://majestic.com/ ): I-Majestic iyithuluzi lokuhlaziya i-backlink elinikeza idatha ebanzi kuphrofayela yesixhumanisi sewebhusayithi. Yaziwa ngama-Flow Metrics ayo, ahlola ikhwalithi nenani lama-backlink ewebhusayithi.
Lawa mathuluzi ayishumi adumile we-SEO anikezela ngezici ezahlukahlukene ukukusiza ukuthi uthuthukise iwebhusayithi yakho, wenze ucwaningo lwamagama angukhiye, uhlaziye ukuncintisana kwakho, futhi uqaphe ukusebenza kwenjini yakho yokusesha. Ngokufaka lawa mathuluzi kuqhinga lakho le-SEO, ungenza izinqumo ezinolwazi futhi ukhuphule ithrafikhi yezinto eziphilayo kuwebhusayithi yakho. Khumbula ukuthi alikho ithuluzi elilodwa elizohlangabezana nazo zonke izidingo zakho, ngakho-ke kubalulekile ukuhlola futhi uthole inhlanganisela efanele esebenzela wena nebhizinisi lakho.
