Njengoba izinselele zomhlaba wezinkampani ziya ngokuya zishintshashintsha futhi zixhumene, isidingo sezindlela ezintsha zokubhekana nezinkinga ezivelayo siyavela. Kukulo mongo lapho i-Matrix Editora iqala khona "Ukuphatha Njengososayensi ," ebhalwe umcwaningi we-PhD u- Marcia Esteves Agostinho .
Incwadi, ephumelele umncintiswano wesi-2 wababhali abancomekayo , imema abaphathi nezingcweti ezivela emikhakheni eyahlukene ukuthi baphinde bavakashele imiqondo yobuholi nokuphatha ngokombono we-Complexity Theory. Lo mkhakha wocwaningo ufuna ukuqonda amasistimu ayinkimbinkimbi asebenzisana ngezindlela eziguqukayo nezingalindelekile futhi angatholakala emikhakheni efana nebhayoloji, ezomnotho, i-physics, kanye nesayensi yezokuhlalisana kwabantu.
Encwadini, umbhali usebenzisa imiqondo ye-Complexity Theory ekuphatheni kwenhlangano ngokuphakamisa imodeli eqanjiwe, egqugquzelwe izimiso zesayensi, eqonda izinkampani njengezinhlelo eziphilayo, eziyinkimbinkimbi, nezincikene. Umbhali uhlola izindikimba ezinjengokuzimela, ukubambisana, ukuzihlanganisa, kanye nokugqama komthamo wokubonisa, enikeza umfundi amathuluzi etiyetha nangokoqobo ukuze ajwayelane namakhono abo okuphatha ukuze avumelane nezidingo zomhlaba oshintsha njalo.
Ihlukaniswe yaba izahluko ezinhlanu, le ncwadi yethula isingeniso sezinselele zokuphatha zesimanje futhi yethula isayensi eyinkimbinkimbi njengamathuluzi okubhekana nazo. Okunye okugqamile kule ncwadi yindlela yayo egxile ekuzilawuleni, ekhuthaza izinkampani eziguquguqukayo neziqinile. U-Marcia uphinde wabelane ngocwaningo lwesibonelo lwezinkampani ze-biotechnology e-Brazil, ezibonisa ukuthi imigomo ethulwayo ingasetshenziswa kanjani ekusebenzeni. Esahlukweni sokugcina, umbhali uphonsela inselelo abafundi ukuba bacabange ngenjongo yezinhlangano, bephakamisa umbuzo ovusa inkanuko: "Bakhonza bani?"
Ukuphatha Njengososayensi kubalulekile ukufundela abaphathi kuwo wonke amazinga, ochwepheshe abasebasha abafisa izikhundla zobuholi, nanoma ubani ofisa ukucabanga kabusha ngezinqubo zabo zokuphatha. Le ncwadi ifaneleka ikakhulukazi kulabo abafuna izixazululo zesimanjemanje, eziguquguqukayo ezedlula amamodeli okuphatha endabuko. Ngaphezu komhlahlandlela osebenzayo, le ncwadi ikhuthaza ukuguqulwa kombono womfundi, okubonisa ukuthi isayensi ingaba—futhi kufanele—ibe umngane onamandla ekuqondiseni amabhizinisi empumelelweni.
Ishidi lobuchwepheshe
Incwadi: Ukuphatha Njengososayensi - Imithetho Emine Yokuphatha Yezinhlangano Eziguqukayo
Umbhali: Marcia Esteves Agostinho
Umshicileli: I- Matrix Editora
ISBN: 978-6556165257
Amakhasi: 162
Inani: R$ 34.00
Lapho ungathola khona : Amazon , Matrix Editora
