ukusungula kusho ukudala into entsha noma ukuthuthukisa okuthile osekukhona kakade. Lo mqondo, osetshenziswa kwezamabhizinisi, yiwo obangela ubuhlungu bekhanda kosomabhizinisi abafuna ukuzihlukanisa nabaqhudelana nabo kanye nabaphathi bomphakathi ababhekene nezinselelo zokukhiqiza amabhizinisi amaningi. Kwakungenxa yalaba bantu lapho uFranklin Yamasake, wabhala ukuthi "Traciona! Engajando Ecossistemas de Inovação" (Traction! Engaging Innovation Ecosystems) , umhlahlandlela osebenzayo walabo abafuna ukuguqula izindawo zebhizinisi, amadolobha, noma izinhlangano zibe yizindawo zangempela zokuqamba okusha ngokubambisana. Umcimbi wokwethulwa uzokwenzeka ngoMeyi 7th e-Espaço Nébula Catalisadora eSão Paulo.
Le ncwadi ihlanganisa izisekelo zetiyori nezifundo eziyisibonelo kanye nezibonelo zomhlaba wangempela ukuveza izici ezikhuthaza ukubamba iqhaza okusebenzayo kwamaphrofayela ahlukene, kusukela ekuqaleni kuya kohulumeni nezinkampani ezinkulu. Kusetshenziswa ulimi olufinyelelekayo nolugxilile, "Traciona!" inikeza amathuluzi asebenzayo kanye nokucabangisisa okusiza umfundi ukuthi akhombe, axhume, futhi ahlanganise izixhumanisi ezihlukahlukene ku-ecosystem, okudala indawo evunde kakhudlwana yokusungula izinto ezintsha ezisimeme.
"Ngo-2018, ngenza imicimbi phakathi kwe-São Paulo futhi ngabona ukuthi kukhona okushodayo ukuze ngivuse ukusha phakathi kwezakhamuzi. Ngakho-ke, ngagxila ohlelweni lwe-PhD lweminyaka emine futhi ngavakashela i-ecosystem ehlukahlukene ukuze ngifunde mayelana nemikhuba engcono kakhulu eyenziwa emhlabeni jikelele." – UFranklin Yamasake
Le ncwadi inikeza izincomo ezisebenzayo, ezisekelwe ezincwadini zesayensi kanye nokuhlangenwe nakho kwangempela komhlaba, okungaqhuba ukuqamba okusha nokusebenzisana kwebhizinisi nezindawo zasemadolobheni. Okunye okugqamile wucwaningo lwe-Grape Valley e-Jundiaí, olwabandakanya ababambiqhaza abangaphezu kwe-100 ukuze baqonde izici ezikhuthaza ukwakhiwa okuhlangene kwe-ecosystem emisha.
"Traciona!" isebenza njengefasitela lamathuba ochwepheshe, abaphathi bomphakathi, osomabhizinisi, kanye nalabo abathanda ukusungula izinto ezintsha ukuze bahlole izindlela ezisebenzayo zokuqinisa imvelo yabo kanye nokukhuthaza ukusebenzisana okusebenzayo.
